In the field of artificial intelligence (AI), Google has never ceased to amaze the world with its exceptional innovations. The same goes for its latest innovation, Google Bard. Although many products and innovations have been presented by the company, the Bard has… Read the article
Let's start by asking the question, even if it's obvious to many: Why do monitoring? Well…because we live in a world that is changing faster and faster. Because a lot of what you learned in school isn't... Read the article
Responsible for the entire product design chain: strategy, research, performance, prototyping and development of the consumer product, the "product designer" must be a source of proposals in terms of product improvement. To do this, … Read the article
Data in the development of a UX strategy Having become essential today, it makes it possible to understand the overall navigation of users, to interpret the areas clicked, in particular… How are the elements of your site consumed by your users? Which pages are performing well? How can you optimize traffic? … Read the article
THE CTA, the keystone of conversion on e-commerce sites The shopping cart button is a crucial point of contact with users: this call-to-action is constantly A/B tested and tracked by companies. Being the first step of the tunnel... Read the article
Get out your scissors! Today on the blog we offer you a model, or template in the language of Shakespeare, for the Value Proposition Design workshop! Value Proposal? Invented by Alex Osterwalder and Yves Pigneur, the Value Proposition Design workshop aims to define … Read the article
From 3 to 8 inches for screens On January 9, 2007, Steve Jobs unveiled the first iPhone during a now well-known keynote. This 3,5-inch device with a multi-touch screen gave birth to a line of 10 other devices … Read the article
HOW TO USE PERSONAS? In order to answer this question and make it easier for you to conduct this workshop, we have prepared a kit for you to download, as well as a chronology of the steps to follow. A method initiated in 1999 by Alan Cooper, personas are a fundamental phase of your centered design approach … Read the article
An Experience Map or "experience map" is the synthetic and chronological representation of the experience of your customers with one of your products or services. Made from real data, previously collected from your target users, it allows you to trace their needs, their actions, their … Read the article
An eye tracker, of course! Oculometry or "eye tracking" in English is a technique that makes it possible to record eye movements. After a personalized calibration, the eye tracker captures the user's gaze and follows it throughout the recording period. In 1908, it was Edmund... Read the article