Are personas still relevant in 2025?

Personas have long been a key tool in UX design. But in 2025, many professionals are wondering: is it still relevant? Is it useful? This article deconstructs the limitations of traditional personas and explores how to make them truly effective in a modern UX approach. Read the article

On-board HMI: towards smart and safe mobility

What impact and role can human-machine interfaces (HMIs) play in the automotive world? The evolution of human-machine interfaces (HMIs) in the automotive sector has certainly seen gradual, sometimes discreet, development, however, technological advances have recently given the automotive world a boost. Read the article