When designing banking transaction journeys, we regularly face a dilemma: how can we deliver a seamless, intuitive, and fast experience while meeting security and regulatory compliance requirements? What is striking during user interviews is that... Read the article
Are you creating editorial content? Stop making some of the common mistakes I still see all too often among my clients, or in my daily life as a reader. Here's a practical guide to creating accessible content that's suitable for all media. Because today, for... Read the article
Personas have long been a key tool in UX design. But in 2025, many professionals are wondering: is it still relevant? Is it useful? This article deconstructs the limitations of traditional personas and explores how to make them truly effective in a modern UX approach. Read the article
Held on June 3 in Brussels, the UX-Conf Belgium brought together a diverse crowd of UX professionals and digital design experts to explore one of the most pressing challenges in the industry today: accessibility. Through a keynote and roundtable discussion, participants reflected on the human, … Read the article
Okay. Here we are. Google I/O 2025 has just ended… and it's simple: the internet will never be the same again. Between Gemini 2.5, Veo 3, Flow, their AI that codes all by itself, and live voice translation in Meet… Honestly, the… Read the article
When a startup is born, it must make crucial decisions about its product, market, and user experience. This is where the Founding Designer comes in, a strategic player capable of giving a nascent project a visual identity and a coherent user experience. The … Read the article
Introduction Artificial intelligence (AI) like ChatGPT is a powerful tool, but you still need to know how to use it well. Many users complain about inaccurate or irrelevant responses. The key? Knowing how to write your prompts well. In this article, we'll give you all the keys to... Read the article
In the ever-changing digital world, search engine optimization (SEO) remains a key pillar of any online marketing strategy. However, Google's algorithms have become increasingly sophisticated, now prioritizing quality, relevant, and engaging content. This is where... Read the article
In today's digital world, online visibility is essential for any business, especially local ones. Google Business Profile (GBP) is a powerful tool that can help you improve your local SEO and attract customers to your area. … Read the article
What impact and role can human-machine interfaces (HMIs) play in the automotive world? The evolution of human-machine interfaces (HMIs) in the automotive sector has certainly seen gradual, sometimes discreet, development, however, technological advances have recently given the automotive world a boost. Read the article