TikTok and SEO: a strategic alliance to conquer Gen Z

In 2024, TikTok is an essential platform for brands and content creators who want to reach Gen Z. With more1 billion monthly active usersIncluding 60% in the 13-24 age group, TikTok offers unparalleled visibility and engagement.

The benefits of integrating TikTok into your SEO strategy

  • Increase your web traffic: 70% of its users discover new products on the platform. By including relevant links in your videos, you can direct this traffic to your website or blog.
  • Boost your engagement: The average time spent per day on TikTok is 52 minutes, and the engagement rate is 21 times higher than on Facebook. Create engaging, authentic content to engage Gen Z and encourage them to engage with your brand.
  • Improve your natural referencing: TikTok uses advanced SEO technologies and offers analytics tools to help you optimize your videos and make them more visible in search results.

Some key figures that illustrate the power of TikTok

  • 1 billion monthly active users (source: TikTok, 2024)
  • 60% of users in the 13-24 age group (source: TikTok, 2024)
  • 70% of users discover new products on the platform (source: Oberlo, 2023)
  • 52 minutes of average time spent per day on TikTok (source: DataReportal, 2023)
  • Engagement rate 21 times higher than on Facebook and 17 times higher than on Instagram (source: Hootsuite, 2023)

Some tips for optimizing your presence on TikTok and getting the most out of it for your SEO

  • Create authentic and engaging content which corresponds to the interests of Gen Z. Humor, challenges and trends are particularly appreciated elements.
  • Use relevant hashtags to increase the visibility of your videos. Don’t hesitate to use niche hashtags to target your audience precisely.
  • Collaborate with TikTok influencers to reach a wider audience and benefit from their credibility.
  • Analyze your performance and adjust your strategy accordingly. TikTok's analytics tools allow you to track your key performance indicators (KPIs) and identify the types of content that work best.
  • Show creativity and innovation to stand out from the competition. TikTok is a constantly evolving platform, so it's important to stay on top of new trends and offer original content formats.

Some concrete examples of brands using TikTok successfully for their SEO strategy

  • Glossier: The cosmetics brand created popular beauty challenges and tutorials, which allowed it to significantly increase its visibility and web traffic.
  • The Washington Post: The newspaper used TikTok to deliver informative and engaging summaries of current events, allowing it to attract a younger, more diverse audience.
  • Duolingo: The language learning app created fun and educational content, which helped it gain millions more users.

 

Conclusion

By following these tips and drawing inspiration from the concrete examples mentioned above, you can create a powerful synergy between TikTok and your SEO strategy, allowing you to win over Gen Z and achieve your marketing goals.

Remember that authenticity, creativity and engagement are the keys to success on this platform and for SEO with this generation.

 

 

Baptiste Herault, Team Lead Traffic Manager at UX-Republic