|USER EXPERIENCES

Name: EXPLORATION TERRAIN : LES ENJEUX UTILISATEURS AU PLUS PRES DE LEUR RÉALITÉ # Paris
Start: 2023-04-13
End: 2023-04-14
Location: UX-REPUBLIC Paris

A HOLISTIC DESIGN MODEL RESERVED FOR THE FRAMEWORK, DEVELOPMENT AND CHALLENGE OF A HUMAN CENTERED OMNICHANNEL EXPERIENCE.

USER-CENTRIC DESIGN AT THE HEART OF OUR CLIENT TEAMS

Our methodology based on Design Thinking allows us to reliably support our clients in the analysis, idea generation, design, prototyping and iterative testing phases.

| OUR METHODOLOGY

UX Design Thinking is a structured, iterative approach designed to generate and develop ideas.
Thanks to short development cycles to make the "time to market" more reliable and encourage innovation.
Our experts guide you through this methodology and make you discover the strengths of user-centered design through workshops or expert tools:

Ergonomic audit
Ergonomic audit, cognitive inspection, or heuristic evaluation, the audit can take different forms but aims to evaluate an existing service by following a precise methodology.

card sorting
Map sorting is a method for designing the information architecture based on a classification of terms made by users.

Guests
Archetypes of possible users of the service or application that designers can refer to when designing.

wireframe
Detailed description of the screens in the form of “wireframe” models, allowing the position, size and content of each element to be fixed without addressing the graphic aspects.

User testing
The purpose of a user test is to identify usability problems in order to correct them. The number of users needed varies depending on the site and the percentage of problem to be found.

Prototype
Realistic model with the most advanced level of interaction, allowing for example to implement user tests on all or part of the service.

Information ArchitectureInformation architecture is the categorization of information into a coherent structure suited to the intended user population.

System Usability Scale
Questionnaire composed of ten questions which collect the subjective point of view of the user on a service.

Guidelines
Document specifying all the Human Machine Interface aspects in order to allow a coherent design.
Example: iOS Human Interface Guideline.

shadowing
In situ observation of user activity in order to understand the real activity, its constraints, its needs and formalize the whole. It makes it possible to distinguish the prescribed activity.

Navigate
Defines the different navigation modes: menu, return to homepage, links, actions, etc. in the site or service, as well as the means of identification.

Detailed specifications
Document specifying all the elements at the interface of a service or site. Navigation, nomenclature, for example, are found in this document as well as a description of all interactions.