The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented.
The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration.
At the end of this training, you will know:
Measure the performance of their campaigns the importance of storytelling in the profession of UX Designer
Understand the challenge of integrating emotions into stories
Control building an engaging story with dedicated tools
Present his project in a powerful format
≣ Appreciation of the training
This training is new to the UX-Republic catalog.
Overall average: -/10
Organization assessment: - / 4
Goal assessment: - / 4
Evaluation of the service: - / 4
The ratings will be the synthesis of the cumulative assessments of our trainees.
≣ Pedagogical and technical modality
During these two days, you will benefit from an immersive training experience.
You will be required to use story building tools and present in Pecha Kucha format a projet UX on a concrete situation. Our consultant-trainer will accompany you in the realization of the various practices and their expectations.
Our training is based on the know-how of our consultants and illustrated by their feedback.
Our curriculum is designed according to the following principles:
Répartition learning time between 30% theory & 70% practice
Put into practice storytelling
Trades regularly with the trainer and the participants
Evaluation and analysis by a trainer-consultant expert in UX-Design storytelling
Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).
Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).
Technology: a large screen is used for the projection of the training material and the practical exercises.
A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.
For this training, we recommend the course “Speak in public".
Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.
A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
A certificate of completion of a training action is sent to the learner.
A copy of the attendance sheet is sent to the sponsor.
≣ Peripheral aspects of training
Place of training : face-to-face in our training room
Meals : breakfast, lunch and other snacks and drinks are offered
have an interest for User Experience
≣ Audiences concerned
The training is aimed at all user and customer experience professionals (BtoB, BtoC, BtoE):
Service Designer / UX-Design / Product Designer / UI-Designer / Product Owner / Product Manager / Marketing Manager / Data Analyst / Digital Transformation Consultant / Strategic Planner / …
≣ Method and access times
To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.
1 - 1
- Definitions - Why use storytelling
1 - 2
Create engagement by generating emotions
1 - 3
Focus on storytelling in the Design process
- Immersion - Creativity - Project presentation
1 - 4
How to build your storytelling
- The mind map - Metaphors - The storyboard
2 - 1
Cut the story
- The story arc - The STARR approach
2 - 2
The presentation format
- Pecha Kucha: the 10 best practices for designing your pecha kucha