In a context of an explosion in the amount of data available on users of digital products, and the coming of age of processing tools and algorithms, we have entered a new era of knowledge. Approaches and professions are disrupted within companies and organizations.
The transformations initiated simultaneously to put users back at the center of the design of products or services can now take advantage of this new knowledge and skills. This white paper aims to provide an overview of current practices and emerging trends in terms of organisations, skills and tools.
It aims to be agnostic in terms of solutions, and is not exhaustive, especially with regard to the vast subject covered. His look is voluntarily taken from the angle of the practice of UX-Design.
Feedback from experiences is shared by 'Product' professionals,
'Data' and 'UX' from various sectors of activity, with the objective of sharing, shedding light on your practices, even questioning….
Good reception and good reading!