List
December 2023
UX WRITING: CREATING HUMAN CONNECTION THROUGH MICROCOPY # Intra
36%, a magic number? This is the average percentage that text represents within the 25 most popular apps in the App store according to a 2019 study by Jonathon Colman. Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products. UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation. ...
UI-DESIGN: THE FUNDAMENTALS #Intra
UI-Design is the process of creating interfaces for software or digital products with an emphasis on appearance or style. However, this discipline goes far beyond and is essential to support a quality and memorable digital user experience. ...
SKETCH: THE ESSENTIALS # Intra
Sketch is one of the reference tools for designing web and mobile interfaces. Its open ecosystem, its reliability and its continuous evolutions offer UX & UI Designers a very broad spectrum of use: from wireframe to high-fidelity model. With a software for two professions, Sketch allows a collaborative and fast approach to interface design. Associated with Flinto, it is possible to create rapid or advanced prototypes with these two solutions. Finally, exporting models to developers is streamlined thanks to the Zeplin solution. ...
DESIGN THINKING: CREATING INNOVATION # Intra
Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations. Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business. ...
LEAN UX: DESIGNING THE RIGHT SOLUTION # Intra
Lean UX is a product design approach inspired by Lean Start-up and Agile methods. Fast, collaborative and iterative, this approach aims to design the right solution. Its three-phase organization – Think, Make, Check – contributes to a transformation of the project organization by focusing on a common understanding of end users, their needs, and the value proposition of the product. ...
SCRUM PRODUCT OWNER – SCRUM INSTITUTE CERTIFICATION # Intra
The Product Owner has a unique and broad role in Scrum. He combines the roles of project manager and product manager. The Product Owner represents the customer's point of view in a project. It must be closely integrated into the teams. He actively participates in the design and development processes until delivery in order to guarantee maximum added value for each version of the product. ...
MAPPING EXPERIENCE # Intra
Through user empathy mapping techniques, customer journeys, and ecosystem mapping, you will learn methods for visualizing business value, identifying opportunities and pain points, and behavior change techniques. This training will allow UX-Designers, Product Designers, as well as Service Designers and Product Owners to understand how to use user experience mapping techniques to agree on its ideal projection. ...
DESIGN DEPARTMENT: THE FUNDAMENTALS #Intra
Service Design is a holistic design method for framing, crafting, and challenging human-centered omnichannel experiences. This approach consists in approaching a subject from the angle of a service to be rendered without prejudging the final medium of this service. Through research, mapping and prototyping techniques, the objective is to seek meaning before form and to question the viability of the service by taking into account the organization to deliver it. Thanks to the designer's tools, you will learn how to convert service positioning into value for the customer and market opportunities for your company. ...
ADOBE XD: DESIGN, COLLABORATE & PROTOTYPE # Intra
Adobe Xd is the latest software from the Adobe Creative Cloud suite. With an original positioning on the market, it fits perfectly into the CC suite. Easy to use, it offers many possibilities for collaboration between Designers, project managers or Product Owners. A powerful tool for simply designing rapid prototypes. Finally, it has the advantage of being available on PC & Mac. ...
UX-DESIGN: THE FUNDAMENTALS # Intra
UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
STORYTELLING: THE ART OF CONVINCING # Intra
The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented. The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration. ...
FIGMA#Intra
Figma is a collaborative tool specializing in the design, presentation, prototyping and inspection of user interface code. Powerful tool on the market, it offers UX/UI designers, project managers or Product Owners and developers to design four-handed in real time. Its shared library that can be activated and deactivated is a major asset for gaining speed of execution. ...
DESIGN SYSTEM # Intra
A Design System is a unique repository shared by designers and developers, it is agnostic because it does not depend on any technology and is alive because it evolves over time. It facilitates evolutions thanks to a version sharing system and saves time for teams in addition to being Agile as shared by all. ...
PILOT AND MEASURE UX # Intra
The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
WORKSHOP FACILITATION # Intra
The Workshop Facilitation makes it possible to acquire the reflexes of preparation, animation and restitution in order to know how to activate the appropriate workshop for the objective to be achieved. ...
ECO-DESIGN UX/UI # Intra
A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
RECONCILING YOUR WEBSITE WITH GDPR # Intra
Privacy by Design (or Privacy by Design) corresponds to the integration of the protection of personal data by default, from the design stage. Specifically adapted to the processing implemented in the context of websites (cookies, contact form, newsletter, etc.), this training aims to introduce your teams to the corresponding data protection rules and their application in concrete cases. . ...
ATOMIC RESEARCH#Intra
Learn how to get the most out of your user data. Atomic Research is an approach directly inspired by Atomic Design to industrialize and make the most of the information you already have by sharing and pooling it across your entire organization and all of your digital products. ...
DESIGN SPRINT: INITIATION & FACILITATION # Intra
Solve complex problems in 4/5 days thanks to a method based on collaboration, prototyping and user testing. This method designed by Google Venture, is at the crossroads of business strategy, UX-Design, Design Thinking. Widely used to launch a project or improve a product, you can integrate it as much in Agile environments as in other more traditional organizational modes. ...
MOBILE FIRST: DESIGNING FOR A SMARTPHONE # Intra
The audience of brands on the Internet is more and more fragmented on different screens: smartphones, tablets, watches and tomorrow new connected objects. Google recommends Mobile First for the referencing of pages on its search engine. In order to drive the transformation from a desktop site to a mobile site, to design a Mobile First project from the outset, you have to adopt mobile thinking. ...
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