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April 2024
SERVICE DESIGN: THE FUNDAMENTALS #Distance
Service Design is a holistic design method for framing, crafting, and challenging human-centered omnichannel experiences. This approach consists in approaching a subject from the angle of a service to be rendered without prejudging the final medium of this service. Through research, mapping and prototyping techniques, the objective is to seek meaning before form and to question the viability of the service by taking into account the organization to deliver it. Thanks to the designer's tools, you will learn how to convert service positioning into value for the customer and market opportunities for your company. ...
ACCESSIBLE UX/UI DESIGN # Paris
Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of accessible UX/UI design aims to simplify everyone's life by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
AWARENESS OF DIGITAL ECO-DESIGN # Belgium
Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of accessible UX/UI design aims to make life easier for anyone by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
STORYTELLING: THE ART OF CONVINCING # Paris
The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented. The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration. ...
May 2024
USER RESEARCH: LEARNING FROM USERS # Distanciel
User research is an essential step in a user-centered design cycle. Using sociological and anthropological techniques, you will learn how to conduct semi-structured interviews or make observations that will allow you to produce concrete and pragmatic results for the rest of your digital projects. ...
UX/UI ECO-DESIGN # Paris
A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
DESIGN THINKING: CREATING INNOVATION # Belgium
Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations. Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business. ...
USER TESTS: LEARN & IMPROVE # Distanciel
User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition. ...
MANAGING AND MEASURING UX # Paris
The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
DESIGN SPRINT: INITIATION & FACILITATION # Paris
Solve complex problems in 4/5 days thanks to a method based on collaboration, prototyping and user testing. This method designed by Google Venture, is at the crossroads of business strategy, UX-Design, Design Thinking. Widely used to launch a project or improve a product, you can integrate it as much in Agile environments as in other more traditional organizational modes. ...
UX-DESIGN: THE FUNDAMENTALS # Belgium
UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
GOOGLE TAG MANAGER #Paris
Know how to configure Google Tag Manager in order to implement tag analytics. ...
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