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March 2023
LEAN UX: DESIGNING THE RIGHT SOLUTION # Paris
Lean UX is a product design approach inspired by Lean Start-up and Agile methods. Fast, collaborative and iterative, this approach aims to design the right solution. Its three-phase organization – Think, Make, Check – contributes to a transformation of the project organization by focusing on a common understanding of end users, their needs, and the value proposition of the product. ...
SKETCH: THE ESSENTIAL # Distanciel
Sketch is one of the reference tools for designing web and mobile interfaces. Its open ecosystem, its reliability and its continuous evolutions offer UX & UI Designers a very broad spectrum of use: from wireframe to high-fidelity model. With a software for two professions, Sketch allows a collaborative and fast approach to interface design. Associated with Flinto, it is possible to create rapid or advanced prototypes with these two solutions. Finally, exporting models to developers is streamlined thanks to the Zeplin solution. ...
UX WRITING: CREATING HUMAN LINKS THROUGH MICROCOPY # Paris
36%, a magic number? This is the average percentage that text represents within the 25 most popular apps in the App store according to a 2019 study by Jonathon Colman. Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products. UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation. ...
April 2023
DESIGN DEPARTMENT: THE FUNDAMENTALS #Paris
Service Design is a holistic design method for framing, crafting, and challenging human-centered omnichannel experiences. This approach consists in approaching a subject from the angle of a service to be rendered without prejudging the final medium of this service. Through research, mapping and prototyping techniques, the objective is to seek meaning before form and to question the viability of the service by taking into account the organization to deliver it. Thanks to the designer's tools, you will learn how to convert service positioning into value for the customer and market opportunities for your company. ...
UX-DESIGN: THE FUNDAMENTALS # Belgium
UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
UX-DESIGN: THE FUNDAMENTALS # Distanciel
UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
FIELD EXPLORATION: USER CHALLENGES CLOSE TO THEIR REALITY # Paris
During the exploration phase, investigation and in situ observation are necessary to get to the heart of user knowledge and empathy. Understanding and observing users in their environment makes it possible to grasp their experience, their activity, their real uses. This fieldwork will then be translated into key learnings that are the basis for building new relevant and impactful life scenarios for a service and/or product. This training places or replaces the designer in the position of empathy, putting the human being at the center of reflection and action to design tomorrow's services and customer experiences differently. ...
USER RESEARCH: LEARNING FROM USERS # Paris
User research is an essential step in a user-centered design cycle. Using sociological and anthropological techniques, you will learn how to conduct semi-structured interviews or make observations that will allow you to produce concrete and pragmatic results for the rest of your digital projects. ...
ATOMIC RESEARCH # Belgium
Learn how to get the most out of your user data. Atomic Research is an approach directly inspired by Atomic Design to industrialize and make the most of the information you already have by sharing and pooling it across your entire organization and all of your digital products. ...
USER TESTS: LEARN & IMPROVE # Paris
User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition. ...
PILOT AND MEASURE UX # Distance
The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
DESIGN THINKING: CREATING INNOVATION # Distanciel
Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations. Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business. ...
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