Home Training GOOGLE TAG MANAGER #Paris


≣ Objective of the training

Know how to configure Google Tag Manager in order to implement tag analytics.

At the end of this training, you will know:

  • Understand how GTM works
  • Know how to install and configure GTM
  • Understand the logic of data layers
  • Understand the principle of tracking tags, variables and triggers

≣ Appreciation of the training

This training is new to the UX-Republic catalog.
Overall average: -/10

  1. Organization assessment: - / 4
  2. Goal assessment: - / 4
  3. Evaluation of the service: - / 4

The ratings will be the synthesis of the cumulative assessments of our trainees.

≣ Pedagogical and technical modality

During this day, you will benefit from an immersive training experience.
You will be led to configure and use Google Tag Manager based on a concrete situation. A consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our expert consultants.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 40% theory & 60% practice
  • Put into practice Google Tag Manager setup and principles
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in data analysis

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Educational material: provision of material for the various practical applications (Google Tag Manager license).

Technology: a large screen is used for projecting training material and practical exercises.


A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.

For this training, we recommend the course “...".


Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / 01 44 94 90 70

≣ Duration of training

  • Duration: 7 hours spread over 1 consecutive day

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Place of training : face-to-face in our training room
  • Meals : breakfast, meals and all other snacks and drinks are offered

≣ Prerequisites

  • No prerequisites.

≣ Audiences concerned

The training is aimed at all digital professionals:
Web Analyst / Developers / Webmaster / Product Owner

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

1 Day:

1 - 1
Introduction to Google Tag Manager
1 - 2
Define a tracking strategy
1 - 3
Configure Google Analytics 4 with Google Tag Manager
1 - 4
Advanced Tracking with Google Tag Manager
1 - 5
Testing its implementation


September 18, 2023


9 am - 30 pm

Price excl.VAT





163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

Next occurrence

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  • Date:
    September 18, 2023
  • Hour
    9 am - 30 pm