PIWIK PRO #Paris
Knowing how to use the data collected in order to improve the performance of the digital activity.
analytics
MATOMO #Paris
Knowing how to use the data collected in order to improve the performance of the digital activity.
GOOGLE ANALYTICS 4 #Paris
Knowing how to use the data collected in order to improve the performance of the digital activity.
GOOGLE TAG MANAGER #Paris
Know how to configure Google Tag Manager in order to implement tag analytics.
PIANO ANALYTICS – ADMIN & MANAGEMENT # Paris
Administer the solution to ensure that there is good data governance.
PIANO ANALYTICS – ANALYTICS # Paris
Knowing how to use the data collected in order to improve the performance of the digital activity.
[Tools review] ContentSquare: a user-centric solution
Data in the development of a UX strategy Having become essential today, it makes it possible to understand the overall navigation of users, to interpret the areas clicked, in particular… How are the elements of your site consumed by your users? Which pages are performing well? How can you optimize traffic? … Read the article
UX-Analytics glossary
Do you speak data? Do you want to track, follow KPIs or bounce rates in your purchasing journeys? But you don't dare to ask your data team for the precise definition of these terms? We share with you a small lexicon of data in order to be able to exchange more... Read the article
GDPR: preparing for the new personal data legislation
The European Data Protection Regulation (GDPR) will be applicable on May 25, 2018. At the moment, all you have to do is breathe the word RGPD in a marketing department for there to be panic on board. The penalties for non-compliance can go up to … Read the article