Home Training GOOGLE ANALYTICS 4 #Paris


≣ Objective of the training

Knowing how to use the data collected in order to improve the performance of the digital activity.

At the end of this training, you will know:

  • Understanding analytics: Definition, how it works
  • Have the right notions to analyze your audience
  • Properly configure Google Analytics 4
  • Know how to use Google Analytics reports 4
  • Know the advanced features of Google Analytics 4

≣ Appreciation of the training

This training is new to the UX-Republic catalog.
Overall average: -/10

  1. Organization assessment: - / 4
  2. Goal assessment: - / 4
  3. Evaluation of the service: - / 4

The ratings will be the synthesis of the cumulative assessments of our trainees.

≣ Pedagogical and technical modality

During this day and a half, you will benefit from an immersive training experience.
You will be required to use the various features of Google Analytics on the basis of a concrete situation. A consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our expert consultants.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 40% theory & 60% practice
  • Put into practice data tracking
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in data analysis

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Educational material: provision of material for the various practical applications (Google Analytics license).

Technology: a large screen is used for projecting training material and practical exercises.


A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.

For this training, we recommend the course “...".


Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / 01 44 94 90 70

≣ Duration of training

  • Duration: 10 hours spread over 1,5 consecutive days

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Place of training : face-to-face in our training room
  • Meals : breakfast, meals and all other snacks and drinks are offered

≣ Prerequisites

  • No prerequisites.

≣ Audiences concerned

The training is aimed at all digital professionals:
Marketing Manager / Web Marketing Manager / Webmaster / Traffic Manager / Acquisition Manager / Web Analyst / Product Owner

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

1 Day:

1 - 1
Introduction to Google Analytics 4
1 - 2
Google Analytics Interface 4
1 - 3
Define a tracking strategy
1 - 4
Google Analytics Setup 4

Half Day 2

2 - 1
Use advanced functions
2 - 2
Create Custom Reports


19 - 20 September 2023


9 am - 30 pm

Price excl.VAT





163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

Next occurrence

  • Go to Page
  • Date
    September 19, 2023
  • Hour
    9 am - 30 pm