Training

April 2024
Storytelling

STORYTELLING: THE ART OF CONVINCING # Paris

The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented. The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration. ...
29 - 30 Apr
9h - 17h
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine
May 2024

USER RESEARCH: LEARNING FROM USERS # Distanciel

User research is an essential step in a user-centered design cycle. Using sociological and anthropological techniques, you will learn how to conduct semi-structured interviews or make observations that will allow you to produce concrete and pragmatic results for the rest of your digital projects. ...
13 May
Distance
From home!

UX/UI ECO-DESIGN # Paris

A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
May 13-14
9h - 17h
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

DESIGN THINKING: CREATING INNOVATION # Belgium

Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations. Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business.  ...
May 13-14
9h - 17h
UX-REPUBLIC Belgium
12 avenue de Broqueville - 1150 Woluwe-Saint-Pierre

USER TESTS: LEARN & IMPROVE # Distanciel

User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition.  ...
14 May
Distance
From home!
training illustration

MANAGING AND MEASURING UX # Paris

The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
15 May
9h - 17h
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

DESIGN SPRINT: INITIATION & FACILITATION # Paris

Solve complex problems in 4/5 days thanks to a method based on collaboration, prototyping and user testing. This method designed by Google Venture, is at the crossroads of business strategy, UX-Design, Design Thinking. Widely used to launch a project or improve a product, you can integrate it as much in Agile environments as in other more traditional organizational modes. ...
May 16-17
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

UX-DESIGN: THE FUNDAMENTALS # Belgium

UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
May 21-22
9h - 17h
UX-REPUBLIC Belgium
12 avenue de Broqueville - 1150 Woluwe-Saint-Pierre

GOOGLE TAG MANAGER #Paris

Know how to configure Google Tag Manager in order to implement tag analytics. ...
22 May
9h - 17h
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

FIGMA # Remote

Figma is a collaborative tool specializing in the design, presentation, prototyping and inspection of user interface code. Powerful tool on the market, it offers UX/UI designers, project managers or Product Owners and developers to design four-handed in real time. Its shared library that can be activated and deactivated is a major asset for gaining speed of execution. ...
May 23-24
Distance
From home!

GOOGLE ANALYTICS 4 #Paris

Knowing how to use the data collected in order to improve the performance of the digital activity. ...
May 23-24
9h - 17h
SMILE Paris
163 quay of Doctor Dervaux 92600 Asnières-sur-Seine

ACCESSIBLE UX/UI DESIGN # Belgium

Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of ​​accessible UX/UI design aims to simplify everyone's life by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
24 May
9h - 17h
UX-REPUBLIC Belgium
12 avenue de Broqueville - 1150 Woluwe-Saint-Pierre
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