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November 2022
FIELD EXPLORATION: USER CHALLENGES CLOSE TO THEIR REALITY # Paris
During the exploration phase, investigation and in situ observation are necessary to get to the heart of user knowledge and empathy. Understanding and observing users in their environment makes it possible to grasp their experience, their activity, their real uses. This fieldwork will then be translated into key learnings that are the basis for building new relevant and impactful life scenarios for a service and/or product. This training places or replaces the designer in the position of empathy, putting the human being at the center of reflection and action to design tomorrow's services and customer experiences differently. ...
December 2022
ACCESSIBLE UX/UI DESIGN # Paris
Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of accessible UX/UI design aims to simplify everyone's life by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
STORYTELLING: THE ART OF CONVINCING # Paris
The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented. The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration. ...
DESIGN SYSTEM #Paris
A Design System is a unique repository shared by designers and developers, it is agnostic because it does not depend on any technology and is alive because it evolves over time. It facilitates evolutions thanks to a version sharing system and saves time for teams in addition to being Agile as shared by all. ...
UX/UI ECO-DESIGN # Paris
A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
UX WRITING: CREATING HUMAN LINKS THROUGH MICROCOPY # Paris
36%, a magic number? This is the average percentage that text represents within the 25 most popular apps in the App store according to a 2019 study by Jonathon Colman. Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products. UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation. ...
RECONCILING YOUR WEBSITE WITH THE GDPR # Paris
Privacy by Design (or Privacy by Design) corresponds to the integration of the protection of personal data by default, from the design stage. Specifically adapted to the processing implemented in the context of websites (cookies, contact form, newsletter, etc.), this training aims to introduce your teams to the corresponding data protection rules and their application in concrete cases. . ...
VISUAL THINKING: CONCRETE YOUR IDEAS # Paris
Visual Thinking derives its relevance from its ability to simplify reality. The images used stimulate reactions, as they are generally more impactful than words. It is a practice of translating complex messages into easily digestible illustrations. ...
ATOMIC RESEARCH # Paris
Learn how to get the most out of your user data. Atomic Research is an approach directly inspired by Atomic Design to industrialize and make the most of the information you already have by sharing and pooling it across your entire organization and all of your digital products. ...
MOBILE FIRST: DESIGNING FOR A SMARTPHONE #Paris
The audience of brands on the Internet is more and more fragmented on different screens: smartphones, tablets, watches and tomorrow new connected objects. Google recommends Mobile First for the referencing of pages on its search engine. In order to drive the transformation from a desktop site to a mobile site, to design a Mobile First project from the outset, you have to adopt mobile thinking. ...
DESIGN DEPARTMENT: THE FUNDAMENTALS #Paris
Service Design is a holistic design method for framing, crafting, and challenging human-centered omnichannel experiences. This approach consists in approaching a subject from the angle of a service to be rendered without prejudging the final medium of this service. Through research, mapping and prototyping techniques, the objective is to seek meaning before form and to question the viability of the service by taking into account the organization to deliver it. Thanks to the designer's tools, you will learn how to convert service positioning into value for the customer and market opportunities for your company. ...
UI-DESIGN: THE FUNDAMENTALS # Paris
UI-Design is the process of creating interfaces for software or digital products with an emphasis on appearance or style. However, this discipline goes far beyond and is essential to support a quality and memorable digital user experience. ...
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