annually Monthly Weekly Daily List Grid Tile
April 2024
ACCESSIBLE UX/UI DESIGN # Paris
Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of accessible UX/UI design aims to simplify everyone's life by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
STORYTELLING: THE ART OF CONVINCING # Paris
The art of convincing in UX-Design comes down to giving confidence while demonstrating expertise on the subject presented. The objective of storytelling is therefore to introduce an emotion, a desire to adhere to a message or to continue a story. The human brain is naturally receptive to storytelling, as it is predisposed to think, understand and create meaning from narration. ...
May 2024
UX/UI ECO-DESIGN # Paris
A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
MANAGING AND MEASURING UX # Paris
The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
DESIGN SPRINT: INITIATION & FACILITATION # Paris
Solve complex problems in 4/5 days thanks to a method based on collaboration, prototyping and user testing. This method designed by Google Venture, is at the crossroads of business strategy, UX-Design, Design Thinking. Widely used to launch a project or improve a product, you can integrate it as much in Agile environments as in other more traditional organizational modes. ...
GOOGLE TAG MANAGER #Paris
Know how to configure Google Tag Manager in order to implement tag analytics. ...
GOOGLE ANALYTICS 4 #Paris
Knowing how to use the data collected in order to improve the performance of the digital activity. ...
EXPERIENCE MAPPING # Paris
Through user empathy mapping techniques, customer journeys, and ecosystem mapping, you will learn methods for visualizing business value, identifying opportunities and pain points, and behavior change techniques. This training will allow UX-Designers, Product Designers, as well as Service Designers and Product Owners to understand how to use user experience mapping techniques to agree on its ideal projection. ...
WORKSHOP FACILITATION # Paris
The Workshop Facilitation makes it possible to acquire the reflexes of preparation, animation and restitution in order to know how to activate the appropriate workshop for the objective to be achieved. ...
June 2024
LEAN UX: DESIGNING THE RIGHT SOLUTION # Paris
Lean UX is a product design approach inspired by Lean Start-up and Agile methods. Fast, collaborative and iterative, this approach aims to design the right solution. Its three-phase organization – Think, Make, Check – contributes to a transformation of the project organization by focusing on a common understanding of end users, their needs, and the value proposition of the product. ...
FIELD EXPLORATION: CLOSER TO YOUR CUSTOMERS’ REALITIES # Paris
During the exploration phase, investigation and in situ observation are necessary to get to the heart of user knowledge and empathy. Understanding and observing users in their environment makes it possible to grasp their experience, their activity, their real uses. This fieldwork will then be translated into key learnings that are the basis for building new relevant and impactful life scenarios for a service and/or product. This training places or replaces the designer in the position of empathy, putting the human being at the center of reflection and action to design tomorrow's services and customer experiences differently. ...
PIANO ANALYTICS – ANALYTICS # Paris
Knowing how to use the data collected in order to improve the performance of the digital activity. ...
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