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September 2022
DESIGN THINKING: CREATING INNOVATION # Paris
Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations. Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business. ...
WORKSHOP FACILITATION # Paris
The Workshop Facilitation makes it possible to acquire the reflexes of preparation, animation and restitution in order to know how to activate the appropriate workshop for the objective to be achieved. ...
LEAN UX: DESIGNING THE RIGHT SOLUTION # Paris
Lean UX is a product design approach inspired by Lean Start-up and Agile methods. Fast, collaborative and iterative, this approach aims to design the right solution. Its three-phase organization – Think, Make, Check – contributes to a transformation of the project organization by focusing on a common understanding of end users, their needs, and the value proposition of the product. ...
MANAGING AND MEASURING UX # Paris
The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution. To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points. ...
ACCESSIBILITY # Paris
Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design. Thus, the idea of accessible UX/UI design aims to simplify everyone's life by also making products and services accessible, usable and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people. ...
MAPPING EXPERIENCE # Paris
Through user empathy mapping techniques, customer journeys, and ecosystem mapping, you will learn methods for visualizing business value, identifying opportunities and pain points, and behavior change techniques. This training will allow UX-Designers, Product Designers, as well as Service Designers and Product Owners to understand how to use user experience mapping techniques to agree on its ideal projection. ...
October 2022
UX-DESIGN: THE FUNDAMENTALS # Paris
UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point. ...
UX/UI ECO-DESIGN # Paris
A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services. ...
DESIGN DEPARTMENT: THE FUNDAMENTALS #Paris
Service Design is a holistic design method for framing, crafting, and challenging human-centered omnichannel experiences. This approach consists in approaching a subject from the angle of a service to be rendered without prejudging the final medium of this service. Through research, mapping and prototyping techniques, the objective is to seek meaning before form and to question the viability of the service by taking into account the organization to deliver it. Thanks to the designer's tools, you will learn how to convert service positioning into value for the customer and market opportunities for your company. ...
INFORMATION ARCHITECTURE #Paris
Information architecture is a crucial step in the design of a digital product. A set of tools and methodologies make it possible to support the structuring of a device and define its functional and editorial scope. Actively participating in the design of a user-centric product requires gaining maturity in information architecture. ...
UI-DESIGN: THE FUNDAMENTALS # Paris
UI-Design is the process of creating interfaces for software or digital products with an emphasis on appearance or style. However, this discipline goes far beyond and is essential to support a quality and memorable digital user experience. ...
November 2022
FIELD EXPLORATION: USER CHALLENGES CLOSE TO THEIR REALITY
During the exploration phase, investigation and in situ observation are necessary to get to the heart of user knowledge and empathy. Understanding and observing users in their environment makes it possible to grasp their experience, their activity, their real uses. This fieldwork will then be translated into key learnings that are the basis for building new relevant and impactful life scenarios for a service and/or product. This training places or replaces the designer in the position of empathy, putting the human being at the center of reflection and action to design tomorrow's services and customer experiences differently. ...
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