GOOGLE ANALYTICS 4 #Paris
Knowing how to use the data collected in order to improve the performance of the digital activity.
Google Analytics
GOOGLE TAG MANAGER #Paris
Know how to configure Google Tag Manager in order to implement tag analytics.
Data-driven UX: the keys to success
Track, measure, analyze, predict using Big Data and Digital Analytics; follow your KPIs and metrics via dashboards, make a prediction via algorithms... Do you feel like you're lost? It's normal. We will help you better understand how data can help you optimize the User Experience. … Read the article
GDPR: preparing for the new personal data legislation
The European Data Protection Regulation (GDPR) will be applicable on May 25, 2018. At the moment, all you have to do is breathe the word RGPD in a marketing department for there to be panic on board. The penalties for non-compliance can go up to … Read the article