Home Training DESIGN THINKING: CREATING INNOVATION # Paris

DESIGN THINKING: CREATING INNOVATION # Paris

≣ Objective of the training

Design Thinking is a method of solving complex problems through creativity and collaboration. This approach places innovation at the intersection of business needs, technical feasibility and end-user expectations.
Using the designer's tools, you will learn how to convert innovation into customer value and market opportunities for your business. 

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown

At the end of this training, you will know:

  • Quote the vocabulary elements of Design Thinking
  • Organize the process of designing an innovative solution
  • Structure the user research phase
  • exploit the fundamental workshops of Design Thinking
  • Organise the production of a prototype
  • Establish a user testing program
  • value Design Thinking decision makers

≣ Appreciation of the training

Overall average: 8,2/10

  1. Organization assessment: 3,5/4
  2. Goal assessment: 3,4/4
  3. Evaluation of the service: 3,6/4

The ratings are the synthesis of the cumulative assessments of our trainees from 01/01/2021 to 30/09/2021.

≣ Pedagogical and technical modality


During these two days, you will benefit from an immersive training experience.
You will be required to implement all the stages of the Design Thinking approach in order to solve a concrete problem on the basis of a design challenge (creation of a service, redesign of the customer journey, etc.). Our consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our consultants and illustrated by their feedback.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 30% theory & 70% practice
  • Illustration methodology on concrete cases
  • Put into practice Design Thinking and its workshops on a design challenge
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in Design Thinking

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).

Technology: a large screen is used for the projection of the training material and the practical exercises.

Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / + 01 44 94 90 70 XNUMX

≣ Duration of training

  • Duration: 14 hours spread over 2 consecutive days

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Training locations : face-to-face in our creativity room
  • Meal : breakfast, lunch and other snacks and drinks are offered

≣ Prerequisites

  • Have at least 1 first experience in support / project design (digital, industry, organization, e-commerce, service, banking, consulting, etc.)
  • have an interest for Design Thinking

≣ Audiences concerned

The training is aimed at all digital professionals (BtoB, BtoC, BtoE):
UI designer / Artistic director / Product Designer / Product Owner / Product Manager / Marketing Manager / Data Analyst / Consultant in digital transformation / Strategic Glider / Junior Backend Developer (Intern) /…

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

Day 1: Introduction – Inspiration – Storytelling

1 - 1
Introducing Design Thinking
- Define Design Thinking
- Cite some examples of creation
- Understand the methods and their timelines
- Design a Design Thinking design roadmap for the company
1 - 2
Inspiration: think differently
- Prepare user research: Proto-personas
- Conduct user research: Semi-structured interview techniques
- Discover other user research methods: observation, analytics, benchmark, etc.
- Validate Proto-personas based on user research
1 - 3
Storytelling: the art of convincing and engaging
- Work on a stakeholder engagement story
- Make Design Thinking concepts accessible
- Create membership for the rest of the project

Day 2: Definition – Ideation – Implementation

2 - 1
Definition: converge towards a value proposition
- Represent the user journey: User Journey
- Improve the experience by mapping the user experience: Experience Map
- Align business needs and user expectations: Value Proposition Design
2 - 2
Ideation: going further
- Find adequate functionalities for the service / product: Brainstorming
- Prioritize ideation results: Buy-a-feature
- Facilitate a co-design workshop: Six-to-One
2 - 3
Implementation: prototype to test
- Know the different forms of prototyping
- Learn about rapid prototyping
- Write and carry out a test protocol
- Understand the methods of analyzing a simple user test

Book the event

Pre-registration for training

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Available Seats: Unlimited
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Date

08 - 09 September 2022

Price excl.VAT

1.500€

Category

METHODOLOGY,
UX-DESIGN

Location

UX-REPUBLIC Paris
11 rue de Rome - 75008 Paris
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