User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition.
The best results come from testing no more than 5 users and running as many small tests as you can afford. Jakob Nielsen
At the end of this training, you will know:
To define the objectives of a user test
Practice the drafting of a rigorous and replicable protocol
Enforce usability testing & guerrilla testing
Examiner the information collected
Structure the appropriate deliverables
How to donate (UK) areas for product improvement
≣ Appreciation of the training
Overall average: 8,7/10
Organization assessment: 3,8/4
Goal assessment: 3,7/4
Evaluation of the service: 3,8/4
The ratings are the synthesis of the cumulative assessments of our trainees from 01/01/2021 to 06/01/2023.
≣ Pedagogical and technical modality
During these two days, you will benefit from an immersive training experience.
You will be required to implement user tests on real products with users on the basis of a design challenge. Our consultant-trainer will accompany you in the realization of the various practices and their expectations.
Our training is based on the know-how of our consultants and illustrated by their feedback.
Our curriculum is designed according to the following principles:
Répartition learning time between 30% theory & 70% practice
Illustration User Testing on concrete cases
Put into practice a User Test on a design challenge
Trades regularly with the trainer and the participants
Evaluation and analysis by a trainer-consultant expert in User Testing
Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).
Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).
Technology: a large screen is used for the projection of the training material and access to the Google suite, particularly Google Doc, for practical exercises.
A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.
For this training, we recommend the course “Exercise your critical thinking".
Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.
A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
A certificate of completion of a training action is sent to the learner.
A copy of the attendance sheet is sent to the sponsor.
≣ Peripheral aspects of training
Training locations : face-to-face in our creativity room
Meals : breakfast, lunch and other snacks and drinks are offered
Have at least 1 first experience in study or design of digital projects (e-commerce, service, banking, consulting, etc.)
have an interest for User Experience
≣ Audiences concerned
The training is aimed at all digital professionals (BtoB, BtoC, BtoE):
UI-Designer / Artistic Director / Developer / Product Designer / Product Owner / Product Manager / Project Manager / Marketing Manager / Data Analyst / Digital Transformation Consultant / …
≣ Method and access times
To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.
1 day training
1 - 1
Introduction to user testing
- Why test? - When to test? - On what media?
1 - 2
User test: quesaco?
- What is that ? - Complementary methods, focus on: data analysis (quanti), expert audit
1 - 3
User testing steps
- The 6 key stages: project framing - Material creation - Recruitment of participants - Animation of the tests - Analysis and report - Reporting of results