In digital product development, every decision made up front can have a significant impact on its ultimate success. User research plays a crucial role in reducing the risks associated with design and development, ensuring … Read the article
This article retraces the round table “Unleashing the power of UX: best practices for establishing and developing a UX culture”, organized on June 13, 2024 in Tourcoing during the fourth edition of UX-Conf – Human First . Hosted by Nicolas Lepelley, UX/UI Coach… Read the article
In the optical industry, providing a consistent and seamless customer experience is crucial to building a strong brand and retaining customers. With the rise of online commerce, opticians must ensure that their brand identity and customer experience are consistent, that… Read the article
Ready to boost your natural SEO? Semantic tags, these little wonders of HTML code, are your secret allies in conquering the top of search results. In this article, we reveal everything about these magic beacons and how to use them to propel... Read the article
Design by Freepik Definition of Private Blog Network The Private Blog Network is a practice considered black hat in natural referencing. PBN consists of having several blogs with high SEO potential (in terms of traffic and domain authority)... Read the article
Looking to give your website a boost? To attract more visitors and impress them with your content? So, hold on tight, because I'm going to reveal a well-kept secret to you: SEO optimization of your images! … Read the article
Your website is a rocket, SEO is its fuel. But when should you refuel? You have a web project in mind, that’s great! But a little voice whispers to you: “And what about SEO in all of this?” Do not panic, … Read the article
One-on-one interviews are one of the best methods for gaining deep user insights. They allow us to better understand their needs, motivations and behaviors, which helps to design more suitable products and services. This practical guide presents the key steps to carry out… Read the article
Apple's WWDC conference revealed a transformative iOS and macOS update (sorry Android, they did better), bringing AI capabilities to your device rather than the cloud (yes, it's important for privacy) and APIs that will redefine the way we… Read the article
Understanding user behavior in their natural environment is essential in UX design. Shadowing and Fly on the Wall workshops are two powerful techniques for gaining these insights. However, knowing how to convey these observations in a clear and impactful way to customers... Read the article