In the ever-changing digital marketing landscape, advertisers are constantly looking for ways to optimize their campaigns and achieve their marketing goals more effectively. Google Ads Performance Max campaigns present themselves as a promising solution, taking advantage of… Read the article
In the ever-changing digital landscape, understanding how crawlers work has become an essential skill for webmasters and SEOs. These automated programs, also known as web crawlers, play a crucial role in indexing websites and… Read the article
Search engines, such as Google, Bing or Qwant, allow Internet users to find information on the web quickly and efficiently. Their operation is based on two main processes: exploration and indexing. Design by Freepik Definition of a search engine A … Read the article
In 2024, TikTok is an essential platform for brands and content creators who want to reach Gen Z. With more than 1 billion monthly active users, 60% of whom are in the 13-24 age group, TikTok offers unparalleled visibility and engagement. … Read the article
In the ever-changing e-commerce landscape, standing out from the competition has become crucial to attracting potential customers and generating sales. Structured data, often overlooked, represents a powerful tool to achieve this. By providing search engines with information… Read the article
This article retraces the conference of Éric Hetroy, Head of Design at AXA, during the first edition of UX-Conf – Human First which was held in Paris in 2023. He addressed a crucial subject in the digital world modern: the responsibility of designers... Read the article
International SEO is a set of techniques aimed at optimizing the visibility of a website on foreign search engines. It is crucial for companies that want to expand abroad and reach new customers. Design by Freepik The choice of… Read the article
In the world of design, artificial intelligence (AI) is emerging as a revolutionary force, offering new and exciting possibilities for designers. From generating concepts to optimizing creative processes, AI tools are transforming the way we approach design. In … Read the article
As the technology landscape evolves, the integration of artificial intelligence (generative or not) into user experience (UX) is becoming more and more common. AI integrations can manifest as explicit features. They can also integrate seamlessly into… Read the article
This article retraces the conference of Daphna Keim, Design Lead at L'Oréal, and her team of Product Designers Yann Stephant, Romain Allain and Thirin Ariaratnam, during the meetup organized on February 29, 2024 at the UX-Republic Hub. The theme of this evening: “Migration… Read the article