As mentioned in a previous article, today's vehicle is no longer just a means of transportation. It is becoming a truly connected and personalized living space. Driven by a constantly evolving technological revolution, particularly with the emergence of augmented reality, the experience... Read the article
This method, still relatively unknown, deserves to be explored and integrated much more, especially today in the world of product design, where the rise of adaptive digital services is profoundly transforming the way we design the user experience. The “Wizard of Oz” method (The Wizard of Oz in … Read the article
In the field of design (whether material, architectural, or digital), accessibility is often perceived as a regulatory obligation. Yet, it is often by starting with the needs of people with disabilities that innovations that improve our daily lives are born. This phenomenon, known as... Read the article
If you're already familiar with Midjourney, you know how this AI has transformed the world of graphic design by producing stunning illustrations in no time. But today, let's talk about something really exciting: Midjourney is getting into video... Read the article
This year, I had the chance to attend FLUPA UX DAYS, a leading event in the field of UX Design in France. It was my first time attending, and I was accompanied by my colleague Anaïs Bernard (Product Designer). We were eager to… Read the article
If you grew up in the 90s or 2000s, you probably fed, cleaned, and buried a Tamagotchi. A small oval object dangling from a keychain, a black and white screen, only three buttons, and yet, an unforgettable emotional experience. The Tamagotchi is one of… Read the article
Technology is transforming the automotive world. The line between the virtual and real worlds is gradually blurring, giving rise to immersive experiences once reserved for the world of science fiction. Technologies such as virtual reality, augmented reality, and mixed reality have… Read the article
When designing banking transaction journeys, we regularly face a dilemma: how can we deliver a seamless, intuitive, and fast experience while meeting security and regulatory compliance requirements? What is striking during user interviews is that... Read the article
Are you creating editorial content? Stop making some of the common mistakes I still see all too often among my clients, or in my daily life as a reader. Here's a practical guide to creating accessible content that's suitable for all media. Because today, for... Read the article
Personas have long been a key tool in UX design. But in 2025, many professionals are wondering: is it still relevant? Is it useful? This article deconstructs the limitations of traditional personas and explores how to make them truly effective in a modern UX approach. Read the article