Looking back at UX Days 2025

This year, I had the chance to attend FLUPA UX DAYS, a leading event in the field of UX Design in France. It was my first time attending, and I was accompanied by my colleague Anaïs Bernard (Product Designer). We were eager to… Read the article

Augmented reality: what impact on driving?

Technology is transforming the automotive world. The line between the virtual and real worlds is gradually blurring, giving rise to immersive experiences once reserved for the world of science fiction. Technologies such as virtual reality, augmented reality, and mixed reality have… Read the article

Are personas still relevant in 2025?

Personas have long been a key tool in UX design. But in 2025, many professionals are wondering: is it still relevant? Is it useful? This article deconstructs the limitations of traditional personas and explores how to make them truly effective in a modern UX approach. Read the article