Home Training UX WRITING: CREATING HUMAN LINKS THROUGH MICROCOPY # Paris
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UX WRITING: CREATING HUMAN LINKS THROUGH MICROCOPY # Paris

≣ Objective of the training

36%, a magic number? This is the average percentage that text represents within the 25 most popular apps on the App store according to a 2019 study by Jonathan Colman.

Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products.

UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation.

At the end of this training, you will know:
  • Understand what is UX Writing and its challenges.
  • To specify the place and importance of UX Writing in Product Design.
  • To elaborate a voice and tone specific to a product or service.
  • Analyze the information collected.
  • Invent more humane digital products or services thanks to microcopies.
  • Know the tips and tools of a good UX Writer.
  • Employer testing procedures to verify content quality.
  • Conceptualize inclusive and accessible content.

≣ Appreciation of the training

This training is new to the UX-Republic catalog.

Overall average: -/10

  1. Organization assessment: - / 4
  2. Goal assessment: - / 4
  3. Evaluation of the service: - / 4

The ratings will be the synthesis of the cumulative assessments of our trainees.

≣ Pedagogical and technical modality


During these three days, you will benefit from an immersive training experience.
You will be led to understand and then implement the steps for creating user-centered content from a concrete situation.
Our consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our consultants and illustrated by their feedback.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 30% theory, 60% practice & 10% sharing
  • Put into practice of UX Writing
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in UX Writing

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).

Technology: a large screen is used for the projection of the training material and the practical exercises.

Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / 01 44 94 90 70

≣ Duration of training

  • Duration: 21 hours spread over 3 consecutive days

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Training locations : face-to-face in our creativity room
  • Meals : breakfast, lunch and other snacks and drinks are offered

≣ Prerequisites

  • No prerequisite is required for this course

≣ Audiences concerned

The training is aimed at all professionals in product design and content creation:

UX-Designer / Service Designer / Product Design / Product Owner / Product Manager / Marketing Manager / Digital Transformation Consultant / Project Manager / Copywriter / Web Editor / Copywriter …

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

Day 1: The introduction: discovering the principles, advantages and challenges of UX Writing

1 - 1
What is and what is not UX Writing
- Distinguish UX Writing from all other forms of web writing
- Learn to mark out the terrain of the discipline and its mission
- Differentiate between good and bad UX Writing
1 - 2
A “new” indispensable discipline?
- Discover the origin of UX Writing
- Visualize its many fields of application
- Study the key figures on the field
- Design the UX Writer profession in the long term and project its potential
1 - 3
The UX Writer: being solitary or a strong link in the group?
- Get rid of prejudices about the role of UX Writer
- Understand the role of the UX Writer in a team of UX/UI designers
- Use collaborative tools to work smarter

Day 2: Deepening: before, during and after UX writing

2 - 1
Before - Brand tone, persona and reading habits
- Know for whom to write: personae
- Know how to write: voice and brand tone
- Discover how the brain works with digital reading
- Understanding the interoperability between UX Research and UX Writing: the case of user interviews
2 - 2
During - “Clear, concise, useful” (and human!)
- Develop a user-centric approach
- Write clear, concise and useful content
- Bringing back the human dimension in the digital universe
- Check the accessibility and findability of the content
2 - 3
After - Test, Iterate and Evolve
- Discover the different methods to test UX Writing
- Learn about AB/Test procedures
- Develop its content and style guide over time

Day 3: Consolidation: 1 day in the shoes of a UX Writer

3 - 1
Getting started - Onboarding and homepage
- Ensure a good welcome to its users
- Classify essential information
- Choose the right tone for the right use
3 - 2
To continue - Contact form, login page and notifications
- Guide the user to improve the UX
- Prompt user to register/login
- Work on the transmission of information via notifications
3 - 3
To finish in style - The details: waiting times, error messages and 404 page
- Learn how to turn waiting times into ways to build relationships
- Know how to bounce back from an unforeseen situation without generating frustration
- Always be where you are not expected!

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Date

December 07 - 09, 2022

Hour

9h30 - 17h30

Price excl.VAT

€2.000

Category

METHODOLOGY,
PRODUCT,
UX-DESIGN

Location

UX-REPUBLIC Paris
11 rue de Rome - 75008 Paris
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Next occurrence

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  • Date
    December 07 - 09, 2022
  • Hour
    9h30 - 17h30