UX WRITING: CREATING HUMAN CONNECTION THROUGH MICROCOPY # Belgium
36%, a magic number?
This is the average percentage that text represents within the 25 most popular apps in the App store according to a 2019 study by Jonathon Colman.
Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products.
UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation.