RECONCILING YOUR WEBSITE WITH THE GDPR # Paris

Privacy by Design (or Privacy by Design) corresponds to the integration of the protection of personal data by default, from the design stage.

Specifically adapted to the processing implemented in the context of websites (cookies, contact form, newsletter, etc.), this training aims to introduce your teams to the corresponding data protection rules and their application in concrete cases. .

ux writing

UX WRITING: CREATING HUMAN LINKS THROUGH MICROCOPY # Paris

36%, a magic number?

This is the average percentage that text represents within the 25 most popular apps in the App store according to a 2019 study by Jonathon Colman.

Too often neglected or even replaced by placeholder text, content is nevertheless a central element in supporting the understanding and overall experience of all brands' digital services and products.

UX Writing addresses usability issues by designing with content. This training places or replaces the designer in a logic of systemic content creation.

illustration of training by users in their environment

FIELD EXPLORATION: USER CHALLENGES CLOSE TO THEIR REALITY # Paris

During the exploration phase, investigation and in situ observation are necessary to get to the heart of user knowledge and empathy. Understanding and observing users in their environment makes it possible to grasp their experience, their activity, their real uses. This fieldwork will then be translated into key learnings that are the basis for building new relevant and impactful life scenarios for a service and/or product.

This training places or replaces the designer in the position of empathy, putting the human being at the center of reflection and action to design tomorrow's services and customer experiences differently.

UX/UI ECO-DESIGN # Paris

A digital eco-design or responsible digital approach requires the involvement of all the stakeholders and all the professions involved in the creation of digital services.

training illustration

PILOT AND MEASURE UX # Distance

The management and measurement of the user experience is very important to make reliable and demonstrate the impact of the creation or redesign of a digital solution.

To demonstrate the return on investment, you must learn to organize and then manage the UX and listen to user feedback to anticipate, group and analyze the recurrence of uses, needs and blocking points.

DIGITAL ACCESSIBILITY AWARENESS #Paris

Universal design is a strategy that aims to design and develop different information environments, products, technologies and services that are accessible, understandable and usable by everyone in the most natural way possible, without having to resort to solutions requiring adaptation or special design.

Thus, the idea of ​​accessible UX/UI design aims to make life easier for anyone by also making products and services accessible, usable, and understandable. It focuses on users by following a global approach and seeking to meet the needs of people with disabilities, as well as those of aging people.

WORKSHOP FACILITATION # Paris

The Workshop Facilitation makes it possible to acquire the reflexes of preparation, animation and restitution in order to know how to activate the appropriate workshop for the objective to be achieved.

Information architecture

INFORMATION ARCHITECTURE #Paris

Information architecture is a crucial step in the design of a digital product. A set of tools and methodologies make it possible to support the structuring of a device and define its functional and editorial scope.
Actively participating in the design of a user-centric product requires gaining maturity in information architecture.

UX-DESIGN: THE FUNDAMENTALS # Paris

UX-Design is an experience design method centered on end users. Iterative and value-creating, it relies on the collaboration of project stakeholders to meet a specific need by taking a clearly identified problem as a starting point.

USER TESTS: LEARN & IMPROVE # Distanciel

User tests are success accelerators. They make it possible to highlight the blocking points and bring out opportunities for improvement. They must be conducted at each stage of the project and without waiting. In the lab or in guerrilla mode, they will allow you to validate your design hypotheses, the user experience or your value proposition.