Positively influence design through a strong, effective and viable research practice.
≣ Objective of the training
Observing and listening to users stimulates and guides the creation of products and services that are easy to use, in demand and appreciated. But while most organizations claim to believe in user research, doing it and truly influencing design remains a challenge. Furthermore, the effectiveness of research too often depends solely on the charisma of the researcher.
By strengthening your research operations (ResearchOps), you can optimize your product or service, the research and design practices of your internal teams, and provide the vitality and logistical support your research process needs to thrive.
Enter this ResearchOps training: learn how to synthesize, operationalize, and socialize solid user research to effectively shape design.
ON THE PROGRAM of the 2 half-days:
Half day 1: Introduction – Planning – Launch – Tools
- 1 - 1
- Introduction to Research Ops
- – What is Research Ops?
– Benefits of systematizing, streamlining and sharing research and related resources
- 1 - 2
- Research Ops planning
- – Create a research framework from the analysis of your current practice
– Adapt research planning to the needs and values of the company
– Roles and responsibilities of Research Ops
- 1 - 3
- Launching a research study
- – Strategic, as in research roadmaps
– Iterative, integrate effectively by working within the backlog or other project timelines
– Research requests: collection, prioritization, follow-up and use for planning
- 1 - 4
- Shared Research Toolkit
- – Tools and templates for planning and conducting user research
– Strategies for recruiting and managing research participants and processing personal data
Half-day 2: Tools – Analysis – Sharing – Measurement – Maturity
- 1 - 1
- Shared Research Toolkit
- – Research methods: support and best practices
– Pre-study: project plans and preparation of observers
– Strategies for taking notes, recording and transcription
- 1 - 2
- Analysis
- – Transform observations into ideas
– Convert ideas into good designs
- 1 - 3
- Increase the availability of research
- – Characteristics of effective search repositories, and link to design and development
– Make calendars and plans visible
– Accessibility and understanding during studies
- 1 - 4
- Monitoring and measurement
- – Prospects and state of research
– Impact of research on design
- 1 - 5
- Maturity of research operations
- – Develop a strong research culture within the organization
At the end of this training, you will know:
- Appreciate, create and develop large-scale search operations.
- Systematize planning and consolidation of research teams, processes, methods, ideas and tools.
- To integrate management and teams in the process for continued support.
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