Pinterest, much more than a simple social network, is a real visual search engine. For professionals in the furniture and decoration sector, this platform offers enormous potential in terms of natural referencing (SEO). Indeed, by optimizing your presence on Pinterest, you can … Read the article
An SEO audit is like a health check for your website. It allows you to identify the strengths and weaknesses of your natural referencing and to put in place corrective actions to improve your positioning in search results. But what are … Read the article
Natural referencing (SEO) is an essential lever to improve the visibility of your website and attract new customers. But how do you measure the effectiveness of your SEO strategy? By following specific key performance indicators (KPIs). In this article, we will … Read the article
Learn how storytelling enhances UX Design by creating a more immersive and emotional user experience. In a saturated digital world, capturing users’ attention is a major challenge. But there’s a powerful tool to make your UX Design stand out: storytelling. … Read the article
Whether it’s their experience with a website, a mobile application or software, users today expect smooth, intuitive and enjoyable interactions. To achieve this level of excellence, user feedback (or “immediate feedback” according to Bastien and Scapin) plays a fundamental role. … Read the article
While AB Testing allows you to quickly measure the impact of a design choice, user research, often qualitative, seems more difficult to quantify. However, its benefits are very real: cost reduction, improvement of the user experience and long-term loyalty. In this … Read the article
With the rise of issues related to Data, Privacy and “First Party” in digital marketing, the subject of “server-side” tagging often comes up. The underlying question, on the management side, is: “Do I go for it or not? Read the article
In the dynamic world of SEO, metrics and tools are your indispensable allies. They allow you to understand the performance of your site, identify areas for improvement, and adjust your strategy to reach the top of search results. Let's dive in together... Read the article
Here’s what to keep in mind when creating prompts, as well as examples of SEO-focused ChatGPT prompts to use in your daily work. ChatGPT has many applications for content and SEO. This article will explain what … Read the article
In the complex world of online SEO, Google Ads Quality Score is often considered the Holy Grail. But is it really crucial for SEA experts? This article will explore in depth the importance (or lack thereof) of Quality Score and how … Read the article