KPIs have become essential for any digital product. Conversion rates, views, clicks, number of users, etc. are omnipresent in the daily lives of designers and product owners, but how to ensure that this data really contributes to decision-making? and improving the user experience?
Some advice to understand the brakes of customers in terms of user testing.
A traditional company has been operating in a certain way for several years and already has its own processes that have already proven themselves. Changing things can then be difficult.
In France, we attach a lot of importance to performance and efficiency, which is why spending time doing research and user tests rather than delivering screens can seem like a lack of performance and a lack of tangible results.
You can then pass for incompetent not to deliver screens or worse pass for a scammer to your client. Because doing user tests can be a more or less long task depending on the users and the objectives set.
When users start using a product, they have certain expectations of how the product should operate, for example, where specific controls are located in an interface or what steps to take to order an item. These expectations are known as the mental model.
KPIs have become essential for any digital product. Conversion rates, views, clicks, number of users, etc. are omnipresent in the daily lives of designers and product owners, but how to ensure that this data really contributes to decision-making? and improving the user experience?
Recently, I had the chance to participate in the training on the theme of eco-design led by Christophe Clouzeau within the walls of UX Républic.
Christophe is a figure in this environment since he participated in the development of the General Framework for the Eco-design of Digital Services made public since 2021 (RGESN). (1)
Let's meet Benjamin! A young man who knew how to provoke his chance to do a job that he likes and that has value. Always in search of meaning in his missions, he is now a confirmed UI-UX designer, able to adapt to client needs: user experience, motion design, print or photography hold no secrets for him.
I let you discover our exchange and his several lives that have forged his resourceful and persevering character.
So to launch the start of the festivities and respect traditions, UX-Republic is pleased to concoct a UX advent calendar for you! The principle is the same as for a classic advent calendar: we give you a daily appointment on the blog, you can discover an article, a quiz, a game, a small gift relating to the UX sphere and its professions… Art Director, UX-Designer or Front Developer… We invite you to watch these small batches which can be very useful!
Today, you will discover the portrait of Domitille. A curious, creative and caring young woman whom I got to know thanks to our exchange. We often met during the various events at the agency and I am delighted to be able to shed some light on his career.
Qualitative and quantitative data will accompany you throughout the design process and the latter should be understood as a major asset. Indeed, this data will guide your decision making and will represent a strong argument in the exchanges that you will have with your interlocutors. This data approach will help you not only to become aware of the existing situation but also to contextualize the problem of your subject.
Today, you will discover the portrait of Adrien. A young man curious about everything, calm and who has many passions! During our exchange, I discovered his atypical profile, a scientific designer who likes to dig into the subjects and link the knowledge he … Read the article