Are you creating editorial content? Stop making some of the common mistakes I still see all too often among my clients, or in my daily life as a reader. Here's a practical guide to creating accessible content that's suitable for all media. Because today, for... Read the article
Personas have long been a key tool in UX design. But in 2025, many professionals are wondering: is it still relevant? Is it useful? This article deconstructs the limitations of traditional personas and explores how to make them truly effective in a modern UX approach. Read the article
What impact and role can human-machine interfaces (HMIs) play in the automotive world? The evolution of human-machine interfaces (HMIs) in the automotive sector has certainly seen gradual, sometimes discreet, development, however, technological advances have recently given the automotive world a boost. Read the article
Imagine you need to cut a good steak. You have two options: a Swiss Army knife with a 5 cm blade or a real, sharp kitchen knife. Which would you choose? Without hesitation, the latter. The Swiss Army knife is versatile, but it doesn't excel… Read the article
Digital sobriety is a concept emerging in a context where the environmental impacts of technology are becoming increasingly evident. As the transition to a digital world accelerates, it brings with it increasing energy consumption. In this context, the… Read the article
Why UX Design for Business Applications is Essential for Your Employees (and Your Company) At work, have you ever asked yourself: “What is this tool they’re giving me to work with? It doesn’t look like anything, I can’t find anything. Plus… Read the article
Understanding human behavior through UX/UI psychological principles is essential to designing intuitive digital experiences. By identifying how our brains process and retain information, designers can make more informed decisions about visual hierarchy, navigation, and interaction. In this … Read the article
In the world of web design, it is no longer enough to create interfaces that “work.” The real challenge is to make these interfaces desirable and enjoyable to use. The notion of “craft” in design, often translated as craftsmanship or know-how, evokes … Read the article
Today, many companies dream of going beyond borders and reaching an international audience. But here’s the crucial question: how to offer a user experience that speaks to everyone, while remaining close to local expectations? In this article, we will explore the … Read the article
Learn how storytelling enhances UX Design by creating a more immersive and emotional user experience. In a saturated digital world, capturing users’ attention is a major challenge. But there’s a powerful tool to make your UX Design stand out: storytelling. … Read the article