Learn how storytelling enhances UX Design by creating a more immersive and emotional user experience. In a saturated digital world, capturing users’ attention is a major challenge. But there’s a powerful tool to make your UX Design stand out: storytelling. … Read the article
UX writing, often called “UX Writing”, is an essential dimension of user experience (UX). In a constantly changing digital world, where users are confronted with a multitude of applications and services on the internet, UX Writing aims to support, inform and soothe users. Read the article
Whether it’s their experience with a website, a mobile application or software, users today expect smooth, intuitive and enjoyable interactions. To achieve this level of excellence, user feedback (or “immediate feedback” according to Bastien and Scapin) plays a fundamental role. … Read the article
In an increasingly digital world, cybersecurity has become a priority for businesses and users. However, the quality of the user experience (UX) remains just as essential to ensure user adoption and satisfaction. How can we reconcile these two often … Read the article
In digital product development, every decision made up front can have a significant impact on its ultimate success. User research plays a crucial role in reducing the risks associated with design and development, ensuring … Read the article
When used well, push notifications have a strong positive impact on user engagement and the quality of their experience with an app. Conversely, irrelevant or too frequent messages can cause stress and lead to the uninstallation of the app. How to take advantage of … Read the article
In the optical industry, providing a consistent and seamless customer experience is crucial to building a strong brand and retaining customers. With the rise of online commerce, opticians must ensure that their brand identity and customer experience are consistent, that… Read the article
Understanding user behavior in their natural environment is essential in UX design. Shadowing and Fly on the Wall workshops are two powerful techniques for gaining these insights. However, knowing how to convey these observations in a clear and impactful way to customers... Read the article
In the world of animated cinema, Pixar has established itself as an undisputed master of storytelling. Through captivating and moving films, the studio uses well-defined narrative structures, deep characters and universal themes to appeal to audiences of all ages. … Read the article
Effective management of our vision has become a subject of increasing interest to researchers. With the increasing prevalence of computer and smartphone screen usage, visual challenges such as presbyopia require sophisticated optical solutions. Progressive lenses,... Read the article