This article follows the keynote by Michael Dufranne, Senior UX Researcher and Team Lead at Elia, entitled “Can UX save the planet?”. It took place in Brussels on April 11, 2024, during the third edition of UX-Conf – Human First. In a world where... Read the article
Recently published in a research paper titled “Leave No Context Behind: Efficient Infinite Context Transformers with Infini-attention”*, Infinite-attention is a new technology from Google that allows the search engine to improve its intelligence models artificial current in the processing of massive quantities of data… Read the article
Users' attention is constantly in demand, so businesses must stand out and reach their target audience. Google Discover, a Google feature that allows users to discover relevant content based on their interests, provides a unique opportunity to do this. Design… Read the article
More and more companies are expressing their appetite for dashboards, without sometimes even having an exhaustive list of data to display. In a data-driven economic world, what should we consult beyond turnover, in the short, medium and long term? That … Read the article
Advertisers are constantly looking for ways to optimize their campaigns and achieve their marketing goals more effectively. Google Ads Performance Max campaigns present themselves as a promising solution, leveraging machine learning to automate the optimization and delivery of... Read the article
Understanding how crawlers work has become an essential skill for webmasters and SEOs. These automated programs, also known as web crawlers, play a crucial role in indexing websites and optimizing their visibility in search engines... Read the article
Search engines, such as Google, Bing or Qwant, allow Internet users to find information on the web quickly and efficiently. Their operation is based on two main processes: exploration and indexing. Design by Freepik Definition of a search engine A … Read the article
In 2024, TikTok is an essential platform for brands and content creators who want to reach Gen Z. With more than 1 billion monthly active users, 60% of whom are in the 13-24 age group, TikTok offers unparalleled visibility and engagement. … Read the article
It is important to stand out from the competition to attract potential customers and generate sales. Structured data, often overlooked, represents a powerful tool to achieve this. By providing search engines with clear, organized information about your products and… Read the article
This article retraces the conference of Éric Hetroy, Head of Design at AXA, during the first edition of UX-Conf – Human First which was held in Paris in 2023. He addressed a crucial subject in the digital world modern: the responsibility of designers... Read the article