One-on-one interviews are one of the best methods for gaining deep user insights. They allow us to better understand their needs, motivations and behaviors, which helps to design more suitable products and services. This practical guide presents the key steps to carry out… Read the article
Apple's WWDC conference revealed a transformative iOS and macOS update (sorry Android, they did better), bringing AI capabilities to your device rather than the cloud (yes, it's important for privacy) and APIs that will redefine the way we… Read the article
Understanding user behavior in their natural environment is essential in UX design. Shadowing and Fly on the Wall workshops are two powerful techniques for gaining these insights. However, knowing how to convey these observations in a clear and impactful way to customers... Read the article
Since May 2021, Core Web Vitals have been an integral part of Google’s ranking factors. These indicators, which measure the loading speed, interactivity and stability of web pages, have a significant impact on the user experience (UX)... Read the article
In the world of animated cinema, Pixar has established itself as an undisputed master of storytelling. Through captivating and moving films, the studio uses well-defined narrative structures, deep characters and universal themes to appeal to audiences of all ages. … Read the article
As part of the Belgian edition of UX-Conf, a round table brought together UX leaders: Tina Turay-Benoit, Lead UX at Axa; Matthieu Bachely, Digital Experience Manager at Orange; and Lucien Christ, Enterprise Experience Manager at Gaming1. Their exchanges put… Read the article
In the wake of the UX-Conf Belgium, a roundtable agreed, bringing together experts from leading companies – Tina Turay-Benoit, Lead UX at Axa; Matthieu Bachely, Digital Experience Manager at Orange; and Lucien Christ, Enterprise Experience Manager at Gaming1. Their insightful exchange illuminated the transformative role… Read the article
Effective management of our vision has become a subject of increasing interest to researchers. With the increasing prevalence of computer and smartphone screen usage, visual challenges such as presbyopia require sophisticated optical solutions. Progressive lenses,... Read the article
User experience (UX) is at the heart of the digital product design process. Intensive efforts are made during the discovery phase to understand user needs, create prototypes and validate concepts. However, it is essential to emphasize the importance of… Read the article
In this article, I invite you to discover an overview of the evolution of search engines thanks to chatbots. You will also see the benefits this brings for users in terms of SXO across objectives, functions, data sources, etc. Read the article