UX Review #01

“Anybody who has been confronted with UXDesign education would readily admit that proposing a satisfactory definition of UXDesign is a rather risky, if not impossible, enterprise. It's definition indeed depends on whether UXDesign is considered to be an idea, a knowledge, a project, a process, a product or even a Way-of-being”
Get inspired, revel in the references and aspirations of the daily life of the UXLab, we want to share with you our vision of UXdesign through a selection of the best articles of the week.
0001

Empathic Design: Mapping You Brain, Brand, and Data

empathy design “a user-centered design approach that pays attention to the user's feelings toward a product”.  Mapping the user's emotions and these motivations, Ben Labay explains to us what is the best way to increase your conversion rate through the different empathy design techniques. This article is based on strategic research in user experience, by André Morys, by exposing the strengths and weaknesses of this conception of empathy.
http://conversionxl.com/empathic-design/

The Thumb Zone: Designing for Mobile Users

As Richard Saul Wurman, creator of the TED talks, mentioned “Understanding precedes action”… this perfectly defines this article which details the good and bad practices for designing an efficient and fluid Mobile UX in an area as restricted as that of the "thumb zone" Get inspired by the feedback and concrete problems that have been faced with applications like Facebook, Airbnb or even Etsy.
https://www.smashingmagazine.com/2016/09/the-thumb-zone-designing-for-mobile-users/
00
 

5 Delightful Ways to Onboard New Users

“Look at on boarding as a chain of ongoing fist impressions”.  This article shows us how to hook and seduce the user… How to give the “first good impression” via Onboarding for your brand. Christian Beck tells us the 5 good ways to create the best UX design for your onboarding. Relevant and strong article in feedback!
http://blog.invisionapp.com/ways-to-onboard-new-users/
02
 

A usable guide to cognitive dimensions

“How easily can users understand and use my product's UI to achieve their goals?”  Fabio Muniz, defines the different modes of evaluation of an interface, identifying the processes of an ideal user design. This article outlines 14 “Cognitive Dimensions” criteria, including: Usability, closeness of mapping, credibility and desirability… Read and reread to improve your sense of evaluating UX/UI digital environments.

20 people in UX that you have to follow on twitter

“Don't try to be original, just be good!” wrote Paul Rand, famous American graphic designer… that's what this article defines quite well, improve your UX monitoring and get inspired… Get informed about new UX trends by having the biggest names in the world in your Twitter ecosystem. world of Design: Irene Au ex-Head of Design at Google, Scott Jenson ex-Director of UX at Apple or even Patrick Neeman one of the most prolific UX influencer on the web!
https://www.interaction-design.org/literature/article/20-people-in-ux-that-you-have-to-follow-on-twitter

3 ways good design makes you happy
“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.”

[youtube https://www.youtube.com/watch?v=uBsGrU58FvI&w=560&h=315]

UX Design is a term coined in the 1990s by Donald Norman, an American professor of cognitive science. According to the ISO 9241-210 standard, the user experience corresponds to the responses and perceptions of a person resulting from the use or anticipation of the use of a product, service or 'a system. In other words, with each use, the consumer builds his own experience. This is what Donald Norman explained to us in 2003, during the TEDX, or how design can make us happy!
See you for a second edition very soon!
Carine Renaud, UX-Evangelist @CarineWhatElse -  UXLab Foundation @UX-Republic