Powers of Ten, the essential film of the Eames couple

A couple of designers visionaries

Charles & Ray Eames marked the history of design by making it accessible to as many people as possible. Their consumer-centric approach has led them to propose of high-quality, mass-produced items. They foreshadow the expectations of XNUMXst century users who now search on Etsy, Zalando, Made.com, etc. a designer table or a “mass-produced” designer jacket.

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Ray & Charles Eames

The details are not the details; they make the product. Charles & Ray Eames

Thus, their objects have entered the homes of many consumers around the world. Perhaps you have already sat on one of their famous armchair without knowing it...

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eames® lounge chair & ottoman
 

A vanguard at the service of design

Their multi-disciplinary approach (video, photo, architecture) led them to explore the relationship of design to space and time. This thinking culminates in Powers of ten, made in 1977. This commissioned film for IBM is considered one of the major works of contemporary design.

The question posed by this work is the relationship to the infinitely large and the infinitely small. By enlarging the field of vision to the power of 10 every 10 seconds, they question the spectator about his link between space and time. The rhythm thus given by the directors produces a fascinating effect.

Learn to design the space/time relationship, un UX must-haves

The reflection posed by the Eames couple invites designers to rethink the relationship to time and space in user experiences.
Thus, it is in the details of a micro interaction, a loader or a user-centric map positioning that Uber or Deliveroo manage to create unique experiences for their customer.
With regard to new ways of using smartphones and more broadly digital objects, the perception of time by users is a challenge for designers. So, the question we can ask ourselves as UX and UI designers is:

How to integrate the perception of time into the user experience?
 

Take away to go further: 

 
Sebastien Faure (@sebfaureUX), Learning & Development Manager @UXR_Training