UX-CALENDAR – DECEMBER 07- A UX Christmas Tale

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Once upon a time,

in England in the early 2000s, the largest call for tenders for the global overhaul of the services of the company British Railways, which manages the railways throughout the United Kingdom.
This call for tenders brings together the largest communication agencies in the country, which compete with each other in marketing finds, tips, concepts... but the agency that will win is the one that will use a new and daring strategy, revolutionizing and transforming society. railroads forever.
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All major London agencies came to the British Railways headquarters to present the results of their work: promotional videos, graphic models resulting from the reflection of the highest agency executives. During these demonstrations of talents, we can hear more or less eccentric concepts: a creative will even speak of a “Goople” simplicity…
In short, the railway company has almost made its choice but she still has an agency to see, but it's just for form because she didn't even deny going there and just sent them a rather curt invitation asking them to go to an area of ​​London not very famous for the luxury of its offices.
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D-day is coming, and indeed the district is not at the level of the importance of the meeting: unsanitary buildings and inhabitants of the district a little too carried on the hops scrutinizing this strange convoy of suits and tailors.
All the executives of the British Railways are annoyed but go all the same inside the building which is even more dilapidated than the outside let predict. Dull and intermittent lights, uncomfortable and dilapidated furniture and seats. The gas bill shouldn't have been paid for a long time, which would explain the icy wind blowing through the hall.
And in the background, behind glass, a man is reading his newspaper.
 This is the receptionist.
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– Hello sir, we are the leaders of the….
– Did you take a ticket? No ?!
You have to pick it up at the entrance! orders the man behind the glass.
– But we are the re….
- It doesn't matter who you are! First the Ticket, then we talk!


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As much to tell you that we had never spoken to them like that!
Our executives are a hair's breadth from backtracking, but it's a state tender and the rule is that all the selected candidates are seen!
But as much to tell you that it will not drag on and that they will be grilled throughout the European market until the end of time!!!

- We have our ticket SIR!

- HELLO ! We can still be polite! So, so they want to see the 6th floor thing agency. I call them to find out if they want to receive you.

One of the leaders leaves the group, it's too much for him. The others begin to climb the towers: #$*! Sea… Incapa…
– Ladies and Gentlemen, I'm only doing my job if you continue with this vocabulary I call security…………………………. : Hello yes there are 5 gentlemen and 3 ladies, I send them to you… they are not very nice especially the mustachioed…. short okay.  Take the 2nd elevator on the right. FOLLOWING !

The group is nothing more than an army ready to rush on the creatives who put them through this ordeal.
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The elevator is actually more of a goods lift than a Elevator and to make a single trip the 8 “survivors” packed in a little. The climb begins with a disturbing noise but the floors follow one another.
But between the 4th and 5th floor, the elevator freezes with a loud disturbing noise!
Many insults of the time burst out as well as the beginning of a nervous breakdown mixed with a few tears.
30 seconds, 2 minutes, 5 minutes, nothing happens, the emergency call results in an inaudible voice that doesn't even deign to answer. The cries of the castaways echo in the void.
10 minutes, 15 minutes and at the 16th minute a voice is heard to say “it will start again”.
And indeed it starts again until the 6th floor where the angry pack is finally freed and ready to fight.
No one to welcome them, let alone anyone to apologize, there is nothing, nothing but a hallway with a sign with an arrow saying “MEETING ROOM”
It's too late to give up they must know.
The meeting room is there before their eyes.
They enter and see 3 people.
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Hello ladies, hello gentlemen, we know that you have just had a very difficult time and that you are very angry, and we will listen to you and understand this anger. Because this anger is the basis of our response to your call for tenders.

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We have no assumptions, models, slogans or predefined strategy, but now we have the starting point: your emotions, your experience, your experience which are exactly the same as that of the English who today use your services….

 

The End.


Romain Landsberg
Thanks to Alexandre Rivoallon for sharing me a long time ago. this story that I transformed a little.