If you grew up in the 90s or 2000s, you probably fed, cleaned, and buried a Tamagotchi. A small oval object dangling from a keychain, a black and white screen, only three buttons, and yet, an unforgettable emotional experience. The Tamagotchi is one of… Read the article
When designing banking transaction journeys, we regularly face a dilemma: how can we deliver a seamless, intuitive, and fast experience while meeting security and regulatory compliance requirements? What is striking during user interviews is that... Read the article
When a startup is born, it must make crucial decisions about its product, market, and user experience. This is where the Founding Designer comes in, a strategic player capable of giving a nascent project a visual identity and a coherent user experience. The … Read the article
Rethinking growth and sustainable innovation, the new challenges for design and designers The transformation of companies in terms of sustainability and eco-responsibility of the products or services they offer to consumers and users, as well as of their own model, is today a major challenge, … Read the article
Why UX Design for Business Applications is Essential for Your Employees (and Your Company) At work, have you ever asked yourself: “What is this tool they’re giving me to work with? It doesn’t look like anything, I can’t find anything. Plus… Read the article
As a designer immersed in the digital world since 1996, I've witnessed the web's rapid evolution: from early browsers like Netscape and Internet Explorer to digital giants like Google and Amazon. But what struck me most was... Read the article
The combined use of voice and gestures (Voice and Gesture) is one of the most significant developments in user experience. This concept embodies a new era in human-machine interaction, where voice commands and physical gestures complement or even replace traditional interfaces… Read the article
In the bustling world of artificial intelligence, major competitors are battling to dominate the conversation, for example: ChatGPT and Mistral. While both offer impressive performance in text generation, a difference is obvious as soon as you look at their interfaces… Read the article
Understanding human behavior through UX/UI psychological principles is essential to designing intuitive digital experiences. By identifying how our brains process and retain information, designers can make more informed decisions about visual hierarchy, navigation, and interaction. In this … Read the article
In the world of web design, it is no longer enough to create interfaces that “work.” The real challenge is to make these interfaces desirable and enjoyable to use. The notion of “craft” in design, often translated as craftsmanship or know-how, evokes … Read the article