Rethinking growth and sustainable innovation, the new challenges for design and designers The transformation of companies in terms of sustainability and eco-responsibility of the products or services they offer to consumers and users, as well as of their own model, is today a major challenge, … Read the article
Why UX Design for Business Applications is Essential for Your Employees (and Your Company) At work, have you ever asked yourself: “What is this tool they’re giving me to work with? It doesn’t look like anything, I can’t find anything. Plus… Read the article
As a designer immersed in the digital world since 1996, I've witnessed the web's rapid evolution: from early browsers like Netscape and Internet Explorer to digital giants like Google and Amazon. But what struck me most was... Read the article
The combined use of voice and gestures (Voice and Gesture) is one of the most significant developments in user experience. This concept embodies a new era in human-machine interaction, where voice commands and physical gestures complement or even replace traditional interfaces… Read the article
In the bustling world of artificial intelligence, major competitors are battling to dominate the conversation, for example: ChatGPT and Mistral. While both offer impressive performance in text generation, a difference is obvious as soon as you look at their interfaces… Read the article
Understanding human behavior through UX/UI psychological principles is essential to designing intuitive digital experiences. By identifying how our brains process and retain information, designers can make more informed decisions about visual hierarchy, navigation, and interaction. In this … Read the article
In the world of web design, it is no longer enough to create interfaces that “work.” The real challenge is to make these interfaces desirable and enjoyable to use. The notion of “craft” in design, often translated as craftsmanship or know-how, evokes … Read the article
In the optical industry, providing a consistent and seamless customer experience is crucial to building a strong brand and retaining customers. With the rise of online commerce, opticians must ensure that their brand identity and customer experience are consistent, that… Read the article
Understanding user behavior in their natural environment is essential in UX design. Shadowing and Fly on the Wall workshops are two powerful techniques for gaining these insights. However, knowing how to convey these observations in a clear and impactful way to customers... Read the article
In the world of animated cinema, Pixar has established itself as an undisputed master of storytelling. Through captivating and moving films, the studio uses well-defined narrative structures, deep characters and universal themes to appeal to audiences of all ages. … Read the article