Chloe Fronty 
Often perceived as simple online tracking tools, cookies actually play an essential role in personalizing the user experience. In this article, we will explore how responsible use of cookies can not only improve user experience, but also... Read the article
Regarding digital strategy, SXO (Search eXperience Optimization) has now established itself as an essential strategic approach. It goes well beyond traditional SEO (Search Engine Optimization) by placing user experience at the heart of its approach. To fully understand SXO, it is… Read the article
In the world of Design Thinking, identifying and precisely defining a problem is a fundamental step. This task, often underestimated, is crucial for guiding teams towards innovative and relevant solutions. This article explores the “why” of this approach, highlighting its essential impact on… Read the article
The digital world is evolving at lightning speed, transforming our online interactions and the way we access information. One of the major pivots of this evolution is the move to “Mobile-First Indexing”, a strategy adopted by search engines… Read the article
Welcome to our Advent calendar. Today, we're going to delve into the world of the famous music group Coldplay to discover how they challenged the concert experience via connected light bracelets. This unique initiative combines ecology, inclusion and accessibility, thus offering an approach… Read the article
My name is Marie, I am 35 years old and I grew up in Paris. From my childhood spent between the buildings of Porte d'Asnières, I kept a love for the smell of gasoline and a deep disgust for small animals. Today I am an Interface Designer at UX-Republic… Read the article
The eco-design of websites offers the possibility of reducing the carbon footprint of companies while meeting the growing expectations of environmentally conscious customers. In this article, let's explore the ecological web in 2023 where the carbon footprint of the web already represents 4% of total emissions. In … Read the article
Designer and eco-friendly, at the heart of the challenges of an era in crisis, I felt the need to understand better. My job is to improve the user experience on my clients' tools. The scope of my mission is quite varied and includes: the framing of… Read the article
The world of digital design is constantly evolving, and to remain competitive, it is essential to maintain visual consistency across all platforms and devices. This is where design tokens come in. These little design units, well... Read the article
The brainstorming workshop, stemming from the innovative vision of the advertiser and creator of the BBDO agency, Alex Osborn, in the 40s, has lost its meaning and its essence over the years. To restore its letters of nobility and its creative power, let’s rediscover… Read the article