Inès Barbara 
In 2024, TikTok is an essential platform for brands and content creators who want to reach Gen Z. With more than 1 billion monthly active users, 60% of whom are in the 13-24 age group, TikTok offers unparalleled visibility and engagement. … Read the article
It is important to stand out from the competition to attract potential customers and generate sales. Structured data, often overlooked, represents a powerful tool to achieve this. By providing search engines with clear, organized information about your products and… Read the article
Google is the search engine used by the majority of Internet users. For websites to be visible and accessible to users, it is crucial to optimize their SEO. Structured data, also called “markup schema,” plays a major role in this process by… Read the article
This article retraces the conference of Éric Hetroy, Head of Design at AXA, during the first edition of UX-Conf – Human First which was held in Paris in 2023. He addressed a crucial subject in the digital world modern: the responsibility of designers... Read the article
International SEO is a set of techniques aimed at optimizing the visibility of a website on foreign search engines. It is crucial for companies that want to expand abroad and reach new customers. Design by Freepik The choice of… Read the article
In the world of design, artificial intelligence (AI) is emerging as a revolutionary force, offering new and exciting possibilities for designers. From generating concepts to optimizing creative processes, AI tools are transforming the way we approach design. In … Read the article
As the technology landscape evolves, the integration of artificial intelligence (generative or not) into user experience (UX) is becoming more and more common. AI integrations can manifest as explicit features. They can also integrate seamlessly into… Read the article
Natural referencing, or SEO, is a crucial area for the visibility of a website. However, malicious practices called “negative SEO” can tarnish the reputation of a site and harm its SEO. Designed by Freepik What is negative SEO? Negative SEO,… Read the article
Search engine optimization (SEO) is more than just creating relevant content and acquiring backlinks. Technical SEO, which aims to improve the structure and performance of a website, plays an equally crucial role. In this context, … Read the article
This article retraces the conference of Daphna Keim, Design Lead at L'Oréal, and her team of Product Designers Yann Stephant, Romain Allain and Thirin Ariaratnam, during the meetup organized on February 29, 2024 at the UX-Republic Hub. The theme of this evening: “Migration… Read the article