Makina osakira omwe amagwiritsidwa ntchito kwambiri mu SEO yapadziko lonse lapansi

SEO yapadziko lonse lapansi ndi njira zingapo zomwe cholinga chake ndi kukulitsa mawonekedwe awebusayiti pa injini zosakira zakunja. Ndikofunikira kwa makampani omwe akufuna kukulira kunja ndikufikira makasitomala atsopano.

Zopangidwa ndi Freepik

Kusankha injini zosakira zomwe mukufuna kutsata ndi gawo lofunikira mu SEO yapadziko lonse lapansi. Zowonadi, magawo amsika osaka amasiyana kwambiri kumayiko ena.

Nazi zitsanzo zamagawo amsika akusaka m'maiko osiyanasiyana:

  • Google :
    • Dziko: 91,54%
    • France: 92,01%
    • United States: 88,84 peresenti
    • China: 3,86%
    • Russia: 55,41%
  • Bing:
    • Dziko: 3,19%
    • France: 2,89%
    • United States: 7,24 peresenti
    • China: 12,18%
    • Russia: 35,22%
  • Baidu:
    • Dziko: 0,93%
    • France: 0,04%
    • United States: 0,14 peresenti
    • China: 76,02%
    • Russia: 0,12%
  • Yandex:
    • Dziko: 1,78%
    • France: 0,02%
    • United States: 0,04 peresenti
    • China: 0,04%
    • Russia: 55,41%

Ndikofunika kuzindikira kuti magawo amsikawa amatha kusiyanasiyana kutengera komwe kumachokera deta.

 

Google: mtsogoleri wosatsutsika

Google ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri padziko lonse lapansi, yomwe ili ndi msika wonse wopitilira 90%. Chifukwa chake ndikofunikira mu SEO yapadziko lonse lapansi.

Kuti mukweze tsamba lanu la Google, ndikofunikira kuti:

  • Chitani kafukufuku wa mawu osakira poganizira zilankhulo ndi zikhalidwe za mayiko omwe akuwunikiridwa. Ndikofunikira kugwiritsa ntchito zida zofufuzira mawu ofunika kwambiri adziko, monga Google Keyword Planner, Semrush ou Ahrefs.
  • Masulirani ndikusintha zomwe zili patsamba pachilankhulo chilichonse chomwe mukufuna. Kumasulira kuyenera kukhala koyenera ndikuganizira za chikhalidwe cha dziko lililonse.
  • Kukhazikitsa ma hreflang tag kusonyeza chinenero ndi dziko la tsamba lililonse la tsambali. Ma tag a Hreflang amalola Google kumvetsetsa zomwe zili patsamba lililonse ndikuzipereka kwa ogwiritsa ntchito potengera chilankhulo ndi dziko lawo.
  • Tumizani tsamba lanu ku Google Search Console kuyang'anira momwe imagwirira ntchito ndikuwongolera zolakwika. Google Search Console imatsata zowonera, kudina, ndi malo awebusayiti pazotsatira zakusaka kwa Google.
  • Pangani tsamba lomvera zomwe zimagwirizana ndi mitundu yonse ya zida, kuphatikiza mafoni. Ogwiritsa ntchito ochulukirachulukira akufufuza pa foni yam'manja, motero ndikofunikira kuti tsamba lanu likhale lokonzedwa bwino pazida zamtunduwu.
  • Pezani ma backlinks abwino za mawebusayiti oyenera. Ma backlinks ndi maulalo omwe amalozera patsamba lanu kuchokera patsamba lina. Ndi chizindikiro chofunikira kwa Google ndipo amatha kusintha tsamba lanu pazotsatira zakusaka.

 

Bing: injini yosakira yachiwiri yayikulu padziko lonse lapansi

Bing ndi injini yachiwiri yogwiritsidwa ntchito kwambiri padziko lonse lapansi, yomwe ili ndi gawo lonse la msika pafupifupi 3%. Ndiwodziwika kwambiri ku United States ndi mayiko ena aku Europe.

Kuti mukweze tsamba lanu la Bing, ndikofunikira kuti:

  • Pangani akaunti ya Bing Webmaster Tools kuyang'anira momwe imagwirira ntchito ndikuwongolera zolakwika. Zida za webusaiti ya Bing ndi chida chofanana ndi Google Search Console.
  • Tumizani tsamba lanu ku Zida za Bing Webmaster.
  • Gwiritsani ntchito zida za Bing pakufufuza kwa mawu osakira komanso kusanthula kwampikisano. Bing imapereka kafukufuku wamawu osakira komanso zida zowunikira zampikisano zofanana ndi Google.
  • Konzani tsamba lanu kuti likhale la mafoni. Monga momwe zilili ndi Google, ndikofunikira kuti tsamba lanu likhale lokonzedwa kuti liziyenda bwino.
  • Pezani ma backlinks abwino za mawebusayiti oyenera.

 

Baidu: injini yosakira kwambiri ku China

Baidu ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku China, yomwe ili ndi msika wopitilira 70%. Chifukwa chake ndikofunikira kwamakampani omwe akufuna kutsata msika waku China.

Kukonzanitsa tsamba lanu la Baidu kumafuna njira yosiyana ndi ya Google. Zowonadi, Baidu ili ndi ma aligorivimu yakeyake komanso zofunikira zake.

Nazi mfundo zofunika kuziganizira mukakonza tsamba lanu la Baidu :

  • Sungani tsamba lanu pa seva ku China. Kuchititsa anthu ku China kumathandiza kuti tsamba lanu lizitsekula mwachangu kwa ogwiritsa ntchito aku China ndipo limatha kukweza masanjidwe ake pazotsatira zakusaka kwa Baidu.
  • Pezani chilolezo cha ICP (Internet Content Provider).. Chilolezo cha ICP chikufunika kuti mugwiritse ntchito tsamba lazamalonda ku China.
  • Gwiritsani ntchito .cn domain name. Mayina amtundu wa .cn amakondedwa ndi a Baidu pazotsatira zake.
  • Tumizani tsamba lanu ku Baidu Webmaster Tools. Zida za Baidu Webmaster ndi chida chofanana ndi Google Search Console ndi Bing Webmaster Tools. Zimakupatsani mwayi wowona momwe tsamba lanu limagwirira ntchito pa Baidu ndikuwongolera zolakwika.
  • Konzani tsamba lanu kuti likhale lachi China chosavuta. Chilankhulo chovomerezeka ku China ndi Mandarin, ndipo Chitchainizi Chosavuta ndiye njira yodziwika kwambiri yolembera pa intaneti.
  • Sinthani zomwe zili patsamba lanu kuti zigwirizane ndi chikhalidwe cha Chitchaina. Ndikofunikira kuganizira zokonda zaku China popanga zinthu za Baidu. Pewani mitu yovuta ndipo onetsetsani kuti zomwe mwalemba zikugwirizana ndi malamulo a ku China.
  • Kupanga maulalo pamasamba aku China. Ma backlinks nawonso ndi ofunikira kwa Baidu, koma ndikofunikira kuyang'ana pazabwino, mawebusayiti achi China.

 

Yandex: injini yosakira kwambiri ku Russia

Yandex ndiye injini yosakira yomwe imagwiritsidwa ntchito kwambiri ku Russia ndi mayiko ena akum'mawa kwa Europe, yomwe ili ndi gawo la msika wopitilira 50%.

Kuti muwonjezere tsamba lanu la Yandex, ndikofunikira kuti:

  • Pangani akaunti ya Yandex Webmaster. Yandex Webmaster ndi chida chofanana ndi Google Search Console ndi Bing Webmaster Tools.
  • Tumizani tsamba lanu ku Yandex Webmaster.
  • Gwiritsani ntchito zida za Yandex pakufufuza kwa mawu osakira komanso kusanthula kwampikisano. Yandex imapereka zida zofanana ndi Google ndi Bing.
  • Konzani tsamba lanu kukhala Russian. Chirasha ndiye chilankhulo chachikulu chomwe chimagwiritsidwa ntchito pa Yandex.
  • Sinthani zomwe zili patsamba lanu kuti zigwirizane ndi chikhalidwe cha Chirasha. Ganizirani zokonda zachikhalidwe zaku Russia popanga zomwe zili mu Yandex.
  • Kupanga maulalo pamasamba aku Russia. Ma backlinks nawonso ndi ofunikira kwa Yandex, koma ndikofunikira kuyang'ana pazabwino, mawebusayiti aku Russia oyenera.

 

Ma injini ena osaka

Mainjini ena ofunikira omwe muyenera kuwaganizira mu SEO yapadziko lonse lapansi ndi awa:

  • Yahoo! (gawo lonse la msika pafupifupi 1%) : Yahoo! ikugwiritsidwabe ntchito m’maiko ena, makamaka ku United States ndi Japan. Zingakhale zosangalatsa kukhathamiritsa tsamba lanu la Yahoo! malinga ndi njira yapadziko lonse ya SEO.
  • DuckDuckGo (gawo lonse la msika pafupifupi 0,5%) : DuckDuckGo ndi injini yosakira yomwe imatsindika zachinsinsi. Zingakhale zosangalatsa kukhathamiritsa tsamba lanu la DuckDuckGo ngati chandamale chanu chikukhudzidwa ndi chinsinsi cha data yawo.
  • Naver (injini yotsogolera ku South Korea) : Naver ndiye injini yosakira kwambiri ku South Korea. Ngati mukuyang'ana msika waku South Korea, ndikofunikira kukhathamiritsa tsamba lanu la Naver.
  • Seznam (injini yotsogolera ku Czech Republic) : Seznam ndiye injini yosakira yotchuka kwambiri ku Czech Republic. Kutengera njira yanu yapadziko lonse lapansi ya SEO, zitha kukhala zosangalatsa kukhathamiritsa tsamba lanu la Seznam.

 

Mainjini osakira padziko lonse lapansi mwachidule

Kusankha injini zosakira zomwe mungayang'ane mu SEO yapadziko lonse lapansi zimatengera zinthu zingapo, monga mayiko omwe akuwunikiridwa, zilankhulo zomwe mukufuna komanso bajeti. Ndikofunikira kudziwa zenizeni za injini iliyonse yosaka kuti musinthe njira yanu molingana.

 

 

 

Esteban Irschfeld, SEO Consultant ku UX-Republic