M'malo otsatsa malonda a digito omwe akusintha nthawi zonse, otsatsa amafunafuna njira zokometsera makampeni awo ndikukwaniritsa zolinga zawo zotsatsa bwino. THE Makampeni a Performance Max ya Google Ads imadziwonetsa ngati yankho lodalirika, kuphunzira pamakina kuti muthe kukhathamiritsa ndi kutumiza zotsatsa panjira zonse za Google.

Zopangidwa ndi Freepik 

Ubwino wamakampeni a Performance Max

Chidwi chachikulu chamakampeni a Performance Max chili mwa iwo kuthekera kophweka ndi kukhathamiritsa kasamalidwe ka kampeni zotsatsa. Zowonadi, yankho lodzichitira nokha limasamalira kusankha kwa omvera, kusankha kwa malo otsatsa komanso kukhathamiritsa kwa malonda. Izi zimamasula otsatsa ku ntchito zamanja zomwe zimawononga nthawi.

 

Zolinga za kampeni ya Performance Max

Makampeni a Performance Max amapangidwa motsatira zolinga zamalonda zomwe zimafotokozedwa ndi wotsatsa. Kaya ikupanga zitsogozo, kuchulukitsa kugulitsa pa intaneti, kapena kulimbikitsa chidziwitso chamtundu, Performance Max imawongolera zoyesayesa zake kuti akwaniritse zolingazi m'njira yotsimikizika.

 

Mfundo zabwino zamakampeni a Performance Max

Iwo ali ndi maubwino angapo osatsutsika:

• Zochita zokha ndi kusunga nthawi: Kasamalidwe ka makampeni amapangidwa mosavuta pogwiritsa ntchito makina, kulola otsatsa kuti aziyang'ana mbali zina.
• Kukhathamiritsa kwa magwiridwe antchito: Kuphunzira pamakina kumasanthula deta nthawi zonse kuti adziwe zowongolera zogwira mtima kwambiri ndikukwaniritsa kugawa bajeti yotsatsa.
• Kukwaniritsa zolinga zamalonda: Performance Max imagwirizana ndi zolinga zotsatiridwa, kuyeza ndikuwongolera magwiridwe antchito moyenera.
• Kuwonjezeka kofikira: Yankho lake limafika kwa omvera ambiri komanso okhudzidwa chifukwa cha zizindikiro zapamwamba za omvera.
• Muyezo wolondola wa zotsatira: Malipoti atsatanetsatane amathandizira kutsata bwino kwa kampeni ndi ROI.

 

Zoyipa zamakampeni a Performance Max

Ngakhale zili ndi zabwino zambiri, Performance Max ili ndi mfundo zingapo zofunika kuziganizira:

• Kulephera kwa granular control: Zochita zokha zimatha kuchepetsa kuwongolera kwabwino pazotsatsa ndikuyika.
• Kufunika kwa data yabwino: Kuchita bwino kwa yankho kumadalira mtundu ndi kuchuluka kwa kutembenuka komwe kulipo.
• Gawo la maphunziro: Kukhathamiritsa kwa kuphunzira pamakina kumatha kutenga nthawi kuti mupeze zotsatira zabwino.
• Kumvetsetsa kochepa kwa ntchito zamkati: "Bokosi lakuda" la kuphunzira kwa makina likhoza kuchepetsa kumvetsetsa kwa zisankho zomwe zapangidwa ndi yankho.

 

Pomaliza

Makampeni a Google Ads Performance Max amapereka Yankho lamphamvu lodzichitira nokha kuti mukwaniritse bwino ntchito zotsatsa ndikukwaniritsa zolinga zenizeni zamalonda. Ngati kuphweka, kuchita bwino komanso kukhathamiritsa ndizomwe mumayika patsogolo, Performance Max imakhala chida chofunikira. Komabe, ndikofunikira kukumbukira zofooka zomwe zidachitika zokha komanso kukhala ndi data yabwino kuti mupindule nazo. Osazengereza kulumikizana ndi katswiri wa SEA kuti akuthandizeni kukhazikitsa ndi kukonza kampeni yanu ya Performance Max.

 

Baptiste Herault, Team Lead Traffic Manager ku UX-Republic