North Star Metric, OKR ndi KPI: Momwe mungapangire msonkhano wa data?

Makampani ochulukirachulukira akuwonetsa chikhumbo chawo chokhala ndi ma dashboards, popanda nthawi zina kukhala ndi mndandanda wazinthu zowonetsera. M'dziko lazachuma lomwe limayendetsedwa ndi data, kodi tiyenera kufunsa chiyani kupitilira kusintha kwanthawi yayitali, kwakanthawi komanso kwakanthawi? Kodi tiyenera kuchita chiyani kuti tipewe kukhala ndi dashboard yodzaza ndi anthu ochenjera omwe amavutika kupeza malo awo?

Kudzera m'nkhaniyi, ndikulankhula nanu deta yofunikira kwa kampani kapena SaaS kuwalola kuti aziyendetsa ntchito zawo, pamene akulimbikitsa mgwirizano wamagulu ndikupereka phindu kwa ogwiritsa ntchito.

gwero: Freepik

 

1- Kodi North Star Metric ndi chiyani?

gwero: Unsplash

North Star Metric ndiye KPI yayikulu (yosatha) yomwe imakuwongolera pakati pa mtambo wonse wa ma KPI ena omwe amafuna kukusokeretsani kunjira yoyenera. Zikuyenera kukuthandizani kuti mubwerere panjira yoyenera kulikonse komwe muli, ngakhale mutasochera. M'malingaliro omwewo, nyenyezi ya polar (nyenyezi yakumpoto m'Chingerezi) :

  • ikuwonekabe.
  • zakhazikika kumwamba.
  • kusonyeza kumpoto.

Metric iyi iyenera kuwonetsa mtengo wa ogwiritsa ntchito, komanso kampani. Amapatsa a cholinga chimodzi chamagulu, tanthauzo la ntchito yawo. Kuyambira pamenepo, cholinga chawo chokhacho chiyenera kukhala kukonza ma metric awa.

Kodi chimachitika ndi chiyani ngati gulu silinafotokozeretu cholinga chomwe likufuna kukagwira ntchito?

A. Kusowa mgwirizano wamagulu

Koposa zonse, metric imakupatsani mwayi woyezera magwiridwe antchito. Monga Nyenyezi ya Kumpoto ili a metric yofanana ndi antchito onse, kusatanthauzira kwa izi kungakhale chifukwa cha zotsatira za 2:

gwero: Gregoire Bois

B. Data Brain Freeze

gwero: Freepik

Kodi mudakumanapo ndi ma dashboard odzaza kwambiri omwe ogwiritsa ntchito amatha kuwapewa? Zomwe zasonkhanitsidwa ziyenera kukhala zothandiza komanso zothandiza. Koma m’dziko limene timaopa kuphonya chinachake, timadzipeza tokha tikumira mu unyinji wa deta yosonkhanitsidwa popanda kudziwa kwenikweni zomwe tingapeze.

Mwachindunji, kodi North Star Metric imayesa chiyani?

Kodi metric yosavuta iyi, yomveka ndi onse, yotheka, yomwe imayesa momwe kampani ikugwirira ntchito pomwe ikupereka phindu kwa antchito ndi ogwiritsa ntchito "imawoneka ngati"? Nazi zitsanzo za North Star Metric (NSM) kuchokera kumakampani odziwika:

Tengani chitsanzo cha Netflix ndi dongosolo lake la North Star Metric:

 

gwero: sing'anga

NSM imagawidwa mu 3 submetrics, yotchedwanso Lowetsani Metrics : 

  • Le chiwerengero cha olembetsa
  • Thekugwiritsa ntchito (nthawi yowonera gawo lililonse)
  • La pafupipafupi ntchito (chiwerengero cha magawo pa sabata/mwezi)

"Thanzi labwino" la NSM lidzatsimikiziridwa ndi njira yamalonda ya Netflix.

Zosangalatsa: Mu 1997, Netflix idapangidwa ngati yobwereketsa ma DVD pa intaneti ndikugula zinthu zomwe zimaperekedwa kunyumba kwanu. Komabe, NSM imakhalabe chimodzimodzi lero: nthawi yowonera

Mwachidule, North Star Metric…

 

2 - piramidi ya NSM - OKR - KPI

⚠️ Chenjezo la Spoiler: zidziwitso zonse zofunika kuti mutengere pa dashboard.

Kwa iwo omwe akufuna kukulitsa chidziwitso chawo ndi ma OKR ndi ma KPI, ndikukupemphani kuti mufufuze kuchuluka kwa zolemba pankhaniyi.

gwero: Mafuko

Pa piramidi iyi, titha kuwona kugawidwa kwazomwe zingachitike munthawi zosiyanasiyana:

  • Zopanda malire: The North Star Metric, yolumikizidwa kwambiri ndi masomphenya azinthu, imatanthauzidwa kwa nthawi yayitali, ngakhale mpaka kumapeto kwa moyo wazinthu.
  • Kwa nthawi yayitali (zaka), Zotsatira za Strategic OKRs : 
    • OZolinga: (zofuna!) Zoyembekeza zokhudzana ndi magulu
    • KR Strategic: Ma metric omwe amayezera kukwaniritsidwa kwa zolinga zabwinozi
  • M'miyezi yapakati (m'miyezi). Njira za OKR : 
    • OZolinga zanzeru: Zolinga zomwe zafotokozedwa ndi magulu mogwirizana ndi zomwe akuyembekezera
    • KR njira: Ntchito "zoyezera" kuti zitsimikizire kukwaniritsidwa kwa zolinga zanzeru

Strategic OKRs nthawi zambiri imatanthauzidwa ndi gulu loyang'anira komanso ma OKR anzeru omwe amafotokozedwa ndi magulu ogwira ntchito.

Tengera kwina: "gawo" lililonse limakhudzidwa ndi omwe ali m'munsi. Chifukwa chake NSM idzatengera njira zomwe zingakhudzidwe ndi momwe zimagwirira ntchito.

Ndipo ma KPI mu zonsezi?

Kutanthauziridwa kwa nthawi yosadziwika ngati North Star Metric, "Bizinesi monga mwanthawi zonse" ma KPI ndi njira zazikulu zoyezera zosowa zabizinesi/zinthu popanda kuchitapo kanthu mwachindunji., monga chiwongola dzanja, basket basket, kukhutitsidwa kwamakasitomala, etc. Komabe, ma KR ena anzeru amathanso kukhala "Bizinesi monga mwanthawi zonse" ma KPI.

Gwiritsani ntchito piramidi ya NSM - OKR - KPI

Kutulutsa kwachifanizo - Gwero: Freepik

Kuti tifotokoze piramidi iyi, tiyeni titenge chitsanzo chosavuta cha mankhwala. Tangoganizani kuti ndinu… Unduna wa Zaumoyo womwe masomphenya ake ndi akuti “Anthu onse a ku France ali ndi thanzi labwino” ! Izi zimayesedwa ndi NSM: Chiwerengero cha madotolo pa chaka. 

Kuonetsetsa kuti chiwerengero cha odwala omwe amasankhidwa ndichipatala chimakhalabe pansi pa mlingo wovomerezeka, 3 (zofuna!) Zolinga zoyenera ziyenera kukwaniritsidwa: kukhala ndi thupi lamaloto, malingaliro achitsulo ndi kugona kwabwino. 

Cholinga chilichonse chimatsimikiziridwa ndi chiwerengero cha Strat KRs chomwe chili chonse chimatheka ndi zolinga zanzeru, zotsimikiziridwa ndi ma KR anzeru.. Mwachitsanzo, kuti mukwaniritse gawo lina la minofu ya chigoba kwa nthawi yayitali, mutha kusankha pakanthawi kochepa kuti muwonjezere kuchuluka kwa mapuloteni ndikuwonjezera kulemera kwanu kumasewera olimbitsa thupi. Zidzakhala kwa inu kufotokozera njira zatsiku ndi tsiku kuti mukwaniritse izi.

"Bizinesi monga mwanthawi zonse" ma KPIs kwenikweni ndi zomwe adotolo angayeze pokambirana kuti akhale ndi thanzi labwino, zilizonse zomwe zingachitike. Madontho ofiira ndi KR Strat omwe alinso "BAU" KPIs.

 

3 - NSM - OKR - Njira ya msonkhano wa KPI

Mtengo wapatali wa magawo NSM

Tiyeni tiwone mwatsatanetsatane dongosolo (lomwe lingapezeke mumsonkhano) loperekedwa ndi Amplitude:

gwero: Chiwerengero

4) Ntchitoyo : imatchula ntchito ya matimu.

3) Lowetsani Metrics : Ma metrics amakulolani kuti muyese kupambana kwa malonda.

1) North Star Metric :
 - ndi quantifiable.
 - amamasulira masomphenya abizinesi ndi njira.
 - ndi chizindikiro (KPI) chomwe chimaloza njira yoyenera.
 - ndi yotheka.
 - zimamveka mosavuta ndi magulu onse.

2) Zotsatira Zamalonda Zapakati / Zanthawi yayitali komanso mtengo wamakasitomala: izi ndizovuta pabizinesi pakanthawi / nthawi yayitali.

 

Umu ndi momwe chimangochi chimakwaniritsidwira ndi Spotify:

gwero: Chiwerengero

Ndondomeko ya msonkhano

Tiyeni tiwone piramidi yomwe tawona kale: 

Kuti muchite bwino pamisonkhano yanu ya data, ndikupangirani kuti muyikonze potsatira izi: 

1 - Yambani ndi oyang'anira gulu kuti fotokozani njira za OKRs (kuti akudziwa).

2 - Kenako, Konzani msonkhano wina ndi magulu ogwira ntchito kutsanulira fotokozani ma OKR aukadaulo malinga ndi njira za KRs zomwe zafotokozedwa kumtunda.

3 - Bweretsani piramidi ya OKRs kuti pezani Nyenyezi ya Kumpoto.

4 - Fotokozani zotsatira zake, "bizinesi monga mwachizolowezi" ma KPI (osadalira zolinga) ndi ma metrics ena ofunikira tsiku lililonse.

Komabe, palibe njira yeniyeni. Tikhoza mwamtheradi kuyamba pomanga pansi pa piramidi kenako kupita ku North Star Metric, kapena mosiyana, kuyambira pamwamba pa piramidi kenako kubwerera pansi.

Ndikukupemphani kuti muwone izi North Star Metric workshop template zomwe zidandilimbikitsa kwambiri kupanga zanga.

Kutsiliza

Msonkhano wa data ukhoza kukhala wautali (wautali kwambiri) ndi kupambana kwake kumachokera kumvetsetsa bwino kwa mankhwala ndi zomwe timayembekezera kwa omwe akuthandizira kuti awathandize bwino.

Mapangidwe a Dashboard ndi phunziro lomwe likukulirakulira pakuwongolera magwiridwe antchito. Pamwamba pa UX, kusankha zida za dataviz ndizofunikira kwambiri pakubwezeretsanso kwabwino kwa deta yomwe yasonkhanitsidwa.


Ndikukhulupirira kuti mwaikonda nkhaniyi. Tsopano, ndi nthawi yanu yosewera!

 

 

Sandra Tsang, UX/UI Product Designer ku UX-Republic