M'mawonekedwe a digito omwe akusintha nthawi zonse, kumvetsetsa momwe crawlers imagwirira ntchito kwakhala luso lofunikira kwa oyang'anira masamba ndi ma SEO. Mapulogalamuwa, omwe amadziwikanso kuti web crawlers, amagwira ntchito yofunika kwambiri pakulozera mawebusayiti ndikukulitsa mawonekedwe awo mumainjini osakira.

Zopangidwa ndi Freepik 

Pokwawa mawebusayiti ndikutsatira ma hyperlink, zokwawa zimasonkhanitsa zambiri za zomwe zili, kapangidwe kake ndi mtundu watsamba lililonse. Izi zimagwiritsidwa ntchito kuti zitsimikizire momwe tsamba lawebusayiti lilili komanso kufunika kwake pazotsatira zakusaka. Kumvetsetsa bwino momwe zokwawa zimagwirira ntchito zimalola oyang'anira masamba ndi ma SEO kukhathamiritsa mawebusayiti awo kuti azikwawa bwino. Izi zitha kupangitsa kuti ziwoneke bwino, kuchuluka kwa magalimoto achilengedwe komanso kusinthika kowonjezereka.

 

Mitundu yosiyanasiyana ya zokwawa

Pali mitundu yosiyanasiyana ya zokwawa, iliyonse ili ndi zolinga zake komanso mawonekedwe ake:

• Search Engine Crawlers: Zokwawa izi ndizodziwika kwambiri ndipo zimagwiritsidwa ntchito ndi injini zosaka monga Google, Bing ndi Yahoo kuti apeze ndikulozera masamba atsopano. Iwo ali ndi udindo wopanga masakidwe ambiri omwe amalola ogwiritsa ntchito kupeza zofunikira pa intaneti.
• Otsatsa Webusaiti: Zokwawazi zimagwiritsidwa ntchito ndi eni mawebusayiti kuti afufuze malo awoawo ndikuzindikira zovuta zomwe zingachitike, monga maulalo osweka kapena masamba osafikirika. Atha kugwiritsidwanso ntchito kusonkhanitsa deta yokhudzana ndi kuchuluka kwa magalimoto pamasamba ndi magwiridwe antchito.
• Osewera pa Social Media: Izi zokwawa zimakwawa pamasamba ochezera monga Facebook, Twitter ndi Instagram kuti atolere zambiri pazogawana, zokonda ndi ndemanga. Izi zitha kugwiritsidwa ntchito posanthula zomwe zikuchitika komanso momwe omvera akumvera.
• Otsatsa Mphoto: Okwawawa amakwawa mawebusayiti a e-commerce kuti atole zambiri zamitengo. Izi zitha kugwiritsidwa ntchito kufananiza mitengo ndikupeza zotsatsa zabwino kwambiri.
• Data Crawlers: Okwawawa amakwawa mawebusayiti enaake kuti achotse data yosanjidwa, monga mindandanda yazogulitsa, zochitika kapena zambiri zachuma. Izi zitha kugwiritsidwa ntchito pazolinga zosiyanasiyana, monga kusanthula msika kapena kafukufuku wampikisano.

 

Njira yofufuzira ndi chokwawa

Njira yowunikira ndi chokwawa ikhoza kugawidwa m'magawo angapo:

1. Kupezeka kwa tsambali: Wokwawa amapeza tsamba latsopanolo potsatira ulalo watsamba lomwe lili m'ndandanda kapena potumiza ulalo wa tsambali kukusaka.
2. Kutsitsa tsamba lawebusayiti: Wokwawa amatsitsa khodi ya HTML ya tsambali kuchokera pa seva.
3. Kusanthula kwazinthu: Wosewerera amasanthula zomwe zili patsamba lawebusayiti kuti apeze zambiri monga mutu, kulongosola kwa meta, zolemba zazikulu ndi mawu osakira.
4. Kutsata Ulalo: Wokwawa amazindikira ma hyperlink patsamba lawebusayiti ndikuwonjezera pamndandanda wake wamasamba kuti adzakwawa pambuyo pake.
5. Kuwongolera tsamba lawebusayiti: Wokwawa amasunga zomwe zatengedwa patsamba latsamba lawebusayiti mu index ya injini zosakira.
6. Kusintha kwa index: The crawler imasintha index ya injini zosakira kuti iwonetse zosintha zomwe zachitika patsamba.

 

Zinthu zomwe zimakhudza khalidwe la crawler

Pali zinthu zingapo zomwe zingakhudze khalidwe la wokwawa akamafufuza tsamba la webusayiti:

• Kapangidwe ka tsamba: Webusaiti yomwe ili ndi mawonekedwe omveka bwino, otsogola ndiosavuta kwa okwawa kukwawa kuposa tsamba lomwe lili ndi zovuta kapena zosalongosoka.
• Fayilo ya Robots.txt: Fayilo ya robots.txt ndi fayilo yomwe eni webusayiti atha kugwiritsa ntchito kuuza okwawa masamba omwe akuyenera kukwawa komanso omwe asakakwawe.
• Kuthamanga kwatsamba: Kuthamanga kwa tsamba lawebusayiti kumatha kusokoneza luso la okwawa kuti azitha kukwawa bwino patsambalo.
• Ubwino wazinthu: Ubwino wa zomwe zili patsambali zitha kukhudzanso machitidwe a okwawa. Okwapula amatha kukhala patsamba ndikutsatira maulalo ake ngati zili zoyenera, zothandiza komanso zothandiza.
• Zatsopano: Crawlers amapereka kufunikira kwa mawebusayiti omwe amasindikiza zatsopano komanso zofunikira. Mwakusintha tsamba lanu pafupipafupi ndi zatsopano, mumalimbikitsa okwawa kuti abwerere pafupipafupi ndikuwunika masamba anu atsopano.
• Kugwiritsa ntchito mafoni: Chifukwa cha kuchuluka kwa kugwiritsa ntchito mafoni a m'manja ndi mapiritsi kuti asakatule intaneti, makina osakira akuyika kufunikira kokulirapo pakugwiritsa ntchito mafoni awebusayiti. Webusayiti yomvera yomwe imawoneka bwino pazida zonse imatha kukwawa bwino ndi zokwawa zam'manja.
• Zolakwa zaukadaulo: Zolakwa zaukadaulo pa tsamba la webusayiti, monga maulalo osweka, masamba olakwika kapena zovuta zolowera kwina, zitha kulepheretsa okwawa. Pozindikira ndi kukonza zolakwika zaukadaulo izi, mumapangitsa kuti ntchito yawo ikhale yosavuta ndikuwongolera ogwiritsa ntchito.
• Kukwawa bajeti: Ma injini osakira ali ndi bajeti yokwawa yomwe imaperekedwa patsamba lililonse. Bajetiyi ndiyomwe imatsimikizira kuti wokwawa adzayendera tsamba lanu kangati. Zinthu zingapo zitha kukhudza bajeti yokwawa yomwe yaperekedwa patsamba lanu. Izi zikuphatikiza kukula ndi zovuta za tsamba lanu, kuchuluka kwa zomwe zili patsamba lanu, komanso mtundu wonse watsamba lanu.

 

Zotsatira za crawlers pa SEO

Crawlers amatenga gawo lofunikira mu SEO. Zowonadi, amazindikira kuthekera kwa webusayiti kuti alembetsedwe ndikusankhidwa pazotsatira. Tsamba lomwe silinakwawidwe bwino ndi crawlers silidzawonetsedwa ndi injini zosaka ndipo chifukwa chake silingathe kuwonekera pazotsatira. Mwa kukhathamiritsa tsamba lanu kuti liziyenda bwino ndi zokwawa, mutha kuwongolera mawonekedwe ake mumainjini osakira ndikukopa kuchuluka kwa anthu.

Nazi njira zina zomwe kukhathamiritsa kwa crawler kungathandizire kukonza SEO yanu:

• Kukweza Masanjidwe: Popangitsa kuti zokwawa zikhale zosavuta kukwawa ndikulozera tsamba lanu, mumakulitsa mwayi woti masamba anu azikhala apamwamba pazotsatira zosaka.
• Kuwonjezeka kwa traffic organic: Kukhala pamwamba pazotsatira zosaka nthawi zambiri kumabweretsa kuchuluka kwa anthu omwe ali patsamba lanu.
• Kugwiritsa ntchito bwino: Webusaiti yokongoletsedwa ndi zokwawa nthawi zambiri imakhalanso yosavuta kugwiritsa ntchito. Poonetsetsa kuti tsamba lanu ndi losavuta kuyendamo ndikufufuza, mumawongolera zomwe ogwiritsa ntchito azigwiritsa ntchito.

 

Zida ndi njira zowunikira zochitika zokwawa

Zida zingapo ndi njira zimakupatsani mwayi wosanthula zochitika zokwawa patsamba lanu:

• Google Kutitonthoza Search: Chida ichi chaulere chochokera ku Google chimapereka chidziwitso chofunikira chokhudza zokwawa patsamba lanu, kuphatikiza kuchuluka kwamasamba omwe adakwawa, zolakwika zomwe mwakumana nazo, nthawi yodzaza masamba ndi maulalo olowera. Posanthula deta iyi, mutha kuzindikira zomwe zingalepheretse kukwawa kwa tsamba lanu ndikuchitapo kanthu kukonza.
• Kukuwa Frog SEO Spider: Chida cholipiridwachi ndi chida chodziwika bwino chokwawa pawebusayiti chomwe chimathandiza kuzindikira zovuta zaukadaulo zomwe zimatha kulepheretsa okwawa, monga maulalo osweka, masamba olakwika, ndi zovuta zolowera kwina. Screaming Frog imaperekanso chidziwitso chofunikira chokhudza momwe tsamba lanu limapangidwira komanso kupezeka kwa ma meta tag ofunikira.
• Fayilo za seva: Mafayilo a chipika cha seva ali ndi zambiri zokhudzana ndi kuchuluka kwa magalimoto omwe akubwera patsamba lanu, kuphatikiza zopempha za crawler. Mwa kusanthula mafailo a chipikawa, mutha kuzindikira kuti ndi anthu okwawa ati omwe amayendera tsamba lanu, kangati amayendera, ndi masamba omwe amakwawa.
• SEMrush ndi Ahrefs: Zida zolipiridwa za SEO izi zimapereka mawonekedwe apamwamba akukwawa, kuphatikiza kuthekera kotsata mbiri yakukwawa kwa tsamba lanu ndikuyerekeza tsamba lanu ndi omwe akupikisana nawo.

 

Momwe zokwawa zimagwirira ntchito mwachidule

Pomvetsetsa momwe amagwirira ntchito komanso kukhathamiritsa tsamba lanu kuti liziyenda bwino, mutha kusintha SEO yake ndikuwoneka pamainjini osakira. Izi zilola kuti tsamba lanu lifike kwa anthu ambiri ndikukopa alendo omwe ali ndi organic. Musaiwale kuyang'ana zinthu zomwe zikulimbikitsidwa kuti muwonjezere chidziwitso chanu cha zokwawa.

 

 

Esteban Irschfeld, SEO Consultant ku UX-Republic