M'mawonekedwe amakono omwe akusintha mosalekeza, Google ndiye injini yofunikira yosakira ambiri ogwiritsa ntchito intaneti. Kuti mawebusayiti awonekere komanso kupezeka kwa ogwiritsa ntchito, ndikofunikira kukulitsa SEO yawo. Deta yokhazikika, yomwe imatchedwanso "markup schema," imakhala ndi gawo lalikulu pakuchita izi popangitsa kuti Google imvetsetse zomwe zili mkati ndikuwongolera mawonekedwe amasamba pazotsatira zakusaka.
Kupititsa patsogolo kumvetsetsa kwa Google pazomwe zili: Kukweza chophimba pazambiri
Deta yopangidwa sizinthu zambiri komanso zosachepera zidutswa za code zomwe zawonjezeredwa pamasamba. Cholinga chawo? Perekani zambiri zomveka bwino komanso zolongosoka za zomwe zili patsambali, kuchita ngati chilankhulo chapadziko lonse lapansi chomwe Google chimamvetsetsa bwino. Chifukwa cha zolembera zolondola izi, makina osakira amatha kumvetsetsa zenizeni za zomwe zili, kaya ndi nkhani yosangalatsa ya blog, chochitika chosakayikitsa, chopangidwa mwaluso kapena kampani yolonjeza.
Tiyeni titenge chitsanzo cha positi yapabulogu yopatsa chidwi. Poyiyika ndi data yokhazikika, munthu amatha kulumikizana ndi Google mutu wake wosangalatsa, tsiku lofalitsidwa, wolemba waluso, mutu waukulu ndi zina zambiri zofunikira. Pokhala ndi zambiri zamtengo wapatalizi, Google imatha kuwonetsa mawu ochepa pazotsatira zakusaka, kuwunikira tsiku losindikizidwa komanso dzina la wolemba. Zowonjezera izi zimapangitsa kuti zotsatira zake zikhale zokopa komanso zodziwitsa ogwiritsa ntchito, zomwe zimadzetsa chidwi chawo ndikuwalimbikitsa kuti adutse kuti aphunzire zambiri.
Pindulani ndi zinthu zolemeretsedwa muzotsatira zakusaka: Kugwiritsa ntchito pang'ono
Zotsatira zofufuzidwa, zopangidwa ndi data yokhazikika, zimapereka chidziwitso chochulukirapo komanso chidziwitso cha ogwiritsa ntchito. Amalola onetsani zambiri pazotsatira zakusaka, popanda ogwiritsa ntchito kuti adutse patsamba. Izi zimabweretsa kupulumutsa nthawi komanso kuyenda bwino. Ingoganizirani kupeza zithunzi zokongola, ndemanga zamtengo wapatali, mitengo yoyesa, masiku osangalatsa a zochitika ndi zina zambiri zofunika, zonse mutangoyang'ana!
Kwa tsamba la e-commerce, mwachitsanzo, data yokhazikika imapangitsa kuti zitheke kuwonetsa mitengo ndi zithunzi zazinthu zake mwachindunji pazotsatira zakusaka. Ogwiritsa ntchito amatha kufananiza zinthu ndi mitengo mwachangu popanda kupita patsamba lililonse payekhapayekha, potero akukulitsa luso lawo logula.
Kupititsa patsogolo kalozera wachirengedwe: Njira yopangira mawonekedwe
Ngakhale deta yosanjidwa sizinthu zachindunji mu ma algorithms ovuta a Google, izo komabe zimathandizira mosalunjika pakuwongolera kwachilengedwe. Zowonadi, popereka chidziwitso chofunikira pazomwe zili patsamba, amalola Google kuti amvetsetse bwino, chifukwa chake, amaziyika bwino pazotsatira zakusaka. Kusanja koyenera kumawonjezera kwambiri mwayi woti tsamba lawebusayiti lipezeke ndi ogwiritsa ntchito omwe ali ndi chidwi ndi zomwe zaperekedwa.
Komanso, Zotsatira zochulukira zomwe zimapangidwa ndi data yokhazikika zimakonda kuchulukirachulukira (CTR), mwachitsanzo, chiwerengero cha ogwiritsa ntchito omwe adina pazotsatira zakusaka. CTR yapamwamba imauza Google kuti zomwe zili ndi zofunika komanso zokopa kwa ogwiritsa ntchito, zomwe zingapangitsenso kusanja kwa tsambalo pazotsatira zakusaka.
Thandizani kupeza chidziwitso kwa ogwiritsa ntchito: Chuma cha chidziwitso kungodinanso pang'ono
Pamapeto pake, cholinga chachikulu cha data yokhazikika ndiku kuthandizira kupeza zambiri kwa ogwiritsa ntchito. Popereka zidziwitso zomveka bwino, zolongosoka za zomwe zili patsamba lawebusayiti, data yokhazikika imapangitsa kuti zikhale zofulumira komanso zosavuta kuti ogwiritsa ntchito apeze zomwe akufuna. Izi zimathandizira kwambiri ogwiritsa ntchito onse ndikupangitsa kusaka zambiri pa intaneti kukhala kothandiza komanso kosangalatsa.
Tangoganizani wogwiritsa ntchito intaneti akuyang'ana njira yokoma ya chakudya chawo chamadzulo chotsatira. Chifukwa cha deta yokonzedwa, amatha kupeza maphikidwe oyenera nthawi yomweyo, odzaza ndi nthawi yokonzekera ndi kuphika, zosakaniza zofunikira ndi zithunzi zothirira pakamwa, zomwe zimamulola kusankha njira yabwino kwambiri m'kuphethira kwa diso.
Kutsatira Malangizo a Google: Mgwirizano Wachipambano Chokhazikika
Ndikofunika kunena kuti Google yakhazikitsa malangizo ogwiritsira ntchito deta yokhazikika. Malangizowa akupanga, mwanjira ina, malangizo oyendetsera bwino. Powalemekeza mosamalitsa, timatsimikizira kuti zomwe zakonzedwazo zikuphatikizidwa bwino ndikumasuliridwa popanda zolakwika ndi Google.
Tangoganizirani kukambirana kosangalatsa. Kuti zikhale zamadzimadzi komanso zogwira ntchito, oyankhulana ayenera kulankhula chinenero chomwecho. Momwemonso, kutsatira malangizo a Google kumathandizira kwambiri kulumikizana pakati pa tsamba lanu ndi injini yosakira. Malangizowa amafotokoza za kalembedwe ndi mawu olondola oti agwiritse ntchito polemba zolembedwa. Potsatira malamulowa ku chilembocho, timaonetsetsa kuti Google ikumvetsa bwino tanthauzo ndi dongosolo la zomwe zili pamasamba.
Komabe, kulephera kutsatira malangizowa kungayambitse zilango kuchokera ku Google, mpaka kuphatikiza kuchotsedwa kwa tsambalo pazotsatira zakusaka. Izi ndizochitika zomwe tikufuna kuti tipewe! Ichi ndichifukwa chake ndikofunikira kudziwa bwino malangizo a Google ndikuwagwiritsa ntchito mosamala. Mwamwayi, Google imapereka zida zambiri, zaulere kuti zikuwongolereni munjira iyi, monga zolemba zatsatanetsatane ndi zida zoyesera.
Deta yokhazikika, tsamba lokonzedwa bwino
Zosanjidwa ndizofunikira kwambiri pakukulitsa SEO ya tsamba lanu ndikuwongolera mawonekedwe ake pazotsatira zakusaka kwa Google.. Pokhala ngati mlatho pakati pa tsamba lanu ndi injini yosakira, amathandizira kukweza chophimba pazomwe zili ndikupereka chidziwitso chomveka bwino komanso chokonzekera. Chifukwa cha chilankhulo chodziwika bwino ichi, Google imatha kumvetsetsa bwino momwe tsamba lanu lilili komanso kukupatsani chidziwitso chochulukirapo komanso chidziwitso cha ogwiritsa ntchito.
Kuphatikiza apo, deta yosanjidwa mwanjira ina imathandizira kukonza zolozera zachilengedwe komanso imathandizira kuti ogwiritsa ntchito azipeza chidziwitso. Potsatira malangizo a Google ndikugwiritsa ntchito deta yokonzedwa bwino, eni eni awebusayiti amatha kupeza zabwino zambiri ndikuwongolera momwe tsamba lawo limayendera. Musazengereze kufufuza zomwe Google amapereka kuti muyambe ndikuwona zotsatira zabwino pa SEO yanu!
Esteban Irschfeld, SEO Consultant ku UX-Republic
