M'malo amalonda a e-commerce omwe akusintha nthawi zonse, kuyimirira pampikisano kwakhala kofunika kwambiri kukopa makasitomala omwe angakhale nawo ndikupanga malonda. Deta yokhazikika, yomwe nthawi zambiri imanyalanyazidwa, imayimira chida champhamvu chokwaniritsa izi. Mwa kupatsa injini zosaka zambiri zomveka bwino, zolongosoka za malonda anu ndi tsamba lanu, mutha kuwongolera mawonekedwe anu pazotsatira ndikukupatsani mwayi wogwiritsa ntchito bwino.

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Kodi data yokhazikika ndi chiyani?

Deta yokhazikika (kuti mudziwe zambiri: onani nkhaniyo) amatanthauzidwa ngati mawonekedwe okhazikika okonzekera ndi kupereka zambiri patsamba lawebusayiti. Amalola injini zosaka, monga Google, kuti kumvetsetsa zomwe zili patsamba lanu, zomwe zimabweretsa zotsatira zoyenera komanso zodziwitsa ogwiritsa ntchito intaneti.

Ganizirani za data yosanjidwa ngati malembo omveka bwino, okonzedwa bwino omwe amaikidwa pa malonda anu ndi tsamba lanu, zomwe zimalola makina osakira kuzizindikira ndikuziyika m'magulu nthawi yomweyo.

 

Ubwino wogwiritsa ntchito data yokhazikika patsamba la e-commerce

Kukhazikitsa deta yokhazikika patsamba lanu la e-commerce kuli ndi zabwino zambiri, kuphatikiza:

• Mlingo wa click-through rate (CTR): Mwa kukulitsa zotsatsa zanu pazotsatira ndi zina zowonjezera, monga zithunzi, mitengo, ndi mavoti, mumawapangitsa kukhala okongola komanso kulimbikitsa ogwiritsa ntchito ambiri kuti adina.
• Kuchulukitsa kwa malonda ndi mawonekedwe: Zosanjidwa zimalola kuti malonda anu aziwoneka m'masakatuli apamwamba, monga ma carousels ndi zotsatira zakusaka pazithunzi. Izi zimakulitsa kwambiri kuwonekera kwa mtundu wanu ndi malonda pakati pa omvera omwe mukufuna.
• Kupititsa patsogolo luso la ogwiritsa ntchito: Popereka zidziwitso zomveka bwino, zokonzedwa bwino za malonda anu, mumapangitsa kuti ogwiritsa ntchito azitha kuyang'ana tsamba lanu mosavuta ndikuwathandiza kupeza zomwe akufuna mwachangu. Zokumana nazo za ogwiritsa ntchito mosasinthasintha zimabweretsa kukhutitsidwa kwamakasitomala ndi kukhulupirika.
• Kuthandizira kuunika kwa machitidwe a ogwiritsa ntchito: Deta yokhazikika imatha kugwiritsidwa ntchito kuti iwonetsere momwe ogwiritsa ntchito amagwirira ntchito ndi malonda anu ndi tsamba lanu. Zambiri zamtengo wapatalizi zimakupatsani mwayi wokonza njira zanu zotsatsira, kukulitsa luso la ogwiritsa ntchito ndikuwongolera magwiridwe antchito anu onse.
• Kuchulukitsa ndi kugulitsa: Mwa kuwongolera mawonekedwe azinthu zanu, zomwe mumagwiritsa ntchito komanso kuchuluka kwa kudina, mumapanga anthu ambiri oyenerera patsamba lanu, ndikuwonjezera mwayi wanu wotembenuka ndi kugulitsa.

 

Mitundu ya data yokhazikika yamalonda a e-commerce

Kuchulukira kwa data yokhazikika kumakhala mumitundu yosiyanasiyana. Mutha kusintha kugwiritsa ntchito kwake kumagawo osiyanasiyana atsamba lanu la e-commerce, makamaka:

• Zogulitsa : Dzina, kufotokozera, mtengo, zithunzi, ndemanga, mtundu, kupezeka, zambiri zaukadaulo, ndi zina.
• Mitundu: Dzina, logo, ulalo, kufotokozera, mbiri, zikhalidwe, ndi zina.
• Zotsatsa: Mitengo, kuchotsera, masiku ovomerezeka, momwe mungagwiritsire ntchito, ma code otsatsa, ndi zina.
• Breadcrumb navigation: Kapangidwe ka tsamba, gulu lowongolera, maulalo amasamba akulu, ndi zina.
• Ndemanga zamakasitomala: Dzina lamakasitomala, tsiku lowunikiranso, mlingo, zomwe zikuwunikiranso, chithunzi cha chinthu chomwe chikukhudzidwa, ndi zina.
• Zochitika: Madeti, nthawi, malo, mafotokozedwe, maulalo amasamba osungitsa, ndi zina.
• Blog: Zolemba, olemba, masiku ofalitsidwa, magulu, zithunzi, ndi zina.
• Zophika : Zosakaniza, masitepe okonzekera, nthawi yophika, mulingo wovuta, etc.

Posankha deta yofunikira kwambiri pabizinesi yanu ndikuyigwiritsa ntchito moyenera, mumakulitsa mawonekedwe ndi magwiridwe antchito a tsamba lanu la e-commerce.

 

Momwe mungakhazikitsire deta yokhazikika patsamba la e-commerce

Kukhazikitsa zomwe zidakonzedwa patsamba lanu la e-commerce zitha kuchitika m'njira zosiyanasiyana, kutengera luso lanu laukadaulo komanso nsanja ya e-commerce yomwe mukugwiritsa ntchito. Nazi zina zomwe mungachite:

• HTML tag: Mutha kuwonjezera deta yokhazikika ku HTML yanu pogwiritsa ntchito microdata, RDFa, kapena JSON-LD. Njirayi imafuna chidziwitso cholembera ndipo ikhoza kukhala yotopetsa kwa masamba omwe ali ndi zinthu zambiri. Mwamwayi, njira zina zofikirika zilipo.

• Zida zowongolera ma tag: Mapulatifomu ngati Google Tag Manager kapena AT Internet Tag Manager amakulolani kuti muwonjezere data yokhazikika patsamba lanu popanda kusintha khodi ya HTML mwachindunji. Zida izi zimapereka mawonekedwe owoneka bwino komanso ma tempulo ofotokozedweratu a data yokhazikika yokhudzana ndi zinthu, ndemanga ndi zotsatsa.
• Zowonjezera za CMS: Zowonjezera zambiri zoperekedwa ku data yokhazikika zilipo pamapulatifomu otchuka a e-commerce monga PrestaShop, WooCommerce ndi Shopify. Zowonjezera izi zimapangitsa kuti zikhale zosavuta kuwonjezera deta yokhazikika pamasamba, magulu, ndi masamba amtundu wanu. Zowonjezera zina zimapereka mawonekedwe osinthika kuti apititse patsogolo njirayi.

 

Njira zabwino zogwiritsira ntchito deta yokhazikika pamalonda a e-commerce

Kuti mupindule kwambiri ndi data yokonzedwa bwino komanso kukhathamiritsa zomwe zingakuthandizireni pakulozera kwanu kwachilengedwe, ndikofunikira kutsatira njira zina zabwino:

• Tsatirani malangizo a Google paza data yosanjidwa: Google Search Central imapereka malangizo atsatanetsatane komanso osinthidwa pafupipafupi amomwe mungakhazikitsire bwino deta yanu patsamba lanu. Malangizowa akukhudza zinthu monga masanjidwe, ma syntax, ndi mitundu yothandizidwa ndi data. Powalemekeza kwambiri, mumapewa zolakwika zomwe zingawononge SEO yanu.
• Onetsetsani kuti data yokonzedwa ndi yolondola komanso yaposachedwa: Zolakwika kapena zachikale zitha kukhala ndi vuto pa SEO yanu. Onetsetsani kuti zomwe zili mu data yanu yosanjidwa zikugwirizana ndi zomwe zili patsamba lanu. Sinthani mitengo pafupipafupi, zinthu, mafotokozedwe, ndi kuwunika kwamakasitomala kuti mutsimikizire kusasinthika.
• Yesani ndi kutsimikizira kukhazikitsidwa kwa data: Google Search Console imapereka chida choyezera deta chokhazikika zomwe zimakulolani kuti muwone ngati mukugwiritsa ntchito. Chida ichi chimakulolani kuti muzindikire zolakwika zomwe zingatheke ndikuzikonza zisanalembedwe ndi Google.
• Yang'anirani magwiridwe antchito a data: Zambiri zikakhazikitsidwa, tsatirani momwe zimakhudzira SEO yanu. Gwiritsani ntchito zida za Google Search Console kuti muwunike momwe mwakhalira pazotsatira zakusaka, kuchuluka kwa kudina ndi zowonera zomwe zapangidwa ndi masamba anu. Deta iyi imakulolani kuti muwunikire momwe deta yanu yokhazikika imagwirira ntchito ndikuzindikira madera omwe mungawongolere.

 

Deta yokonzedwa mwachidule

Deta yokhazikika ndi chida champhamvu komanso chosagwiritsidwa ntchito molakwika Sinthani mawonekedwe ndi magwiridwe antchito a tsamba lanu la e-commerce. Powagwiritsa ntchito moyenera, mutha kukopa makasitomala ambiri, kuwongolera luso lawo logula ndikukulitsa malonda anu. Khalani omasuka kufufuza zinthu zomwe zilipo, monga zomwe zimaperekedwa ndi Google Search Central ndi Schema.org, kuti mudziwe zambiri za data yokonzedwa bwino komanso momwe angagwiritsire ntchito bwino pamalonda a e-commerce.

 

 

 

Esteban Irschfeld, SEO Consultant ku UX-Republic