TikTok ndi SEO: mgwirizano wanzeru kuti mugonjetse Gen Z

Mu 2024, TikTok ndi nsanja yofunikira yama brand ndi opanga zomwe akufuna kufikira Gen Z. Ndi zambiriOgwiritsa ntchito 1 biliyoni pamweziamene 60% mu gulu la zaka 13-24, TikTok imapereka mawonekedwe osayerekezeka komanso kuchitapo kanthu.

Ubwino wophatikizira TikTok munjira yanu ya SEO

  • Wonjezerani kuchuluka kwa anthu pa intaneti: 70% ya ogwiritsa ntchito amapeza zatsopano papulatifomu. Mwa kuphatikiza maulalo oyenera m'mavidiyo anu, mutha kuwongolera kuchuluka kwa anthu patsamba lanu kapena blog.
  • Limbikitsani chibwenzi chanu: Avereji yanthawi yomwe amathera tsiku pa TikTok ndi mphindi 52, ndipo chiwopsezo chotenga nawo mbali ndi 21 kuposa pa Facebook. Pangani zokopa, zowona kuti mugwirizane ndi Gen Z ndikuwalimbikitsa kuti azichita nawo mtundu wanu.
  • Konzani zolozera zanu zachilengedwe: TikTok imagwiritsa ntchito matekinoloje apamwamba a SEO ndipo imapereka zida zowunikira kukuthandizani kukhathamiritsa makanema anu ndikuwapangitsa kuti awonekere pazotsatira zakusaka.

Ziwerengero zina zazikulu zomwe zikuwonetsa mphamvu za TikTok

  • Ogwiritsa ntchito 1 biliyoni pamwezi (gwero: TikTok, 2024)
  • 60% ya ogwiritsa ntchito muzaka za 13-24 (gwero: TikTok, 2024)
  • 70% ya ogwiritsa ntchito amapeza zatsopano papulatifomu (gwero: Oberlo, 2023)
  • Mphindi 52 zanthawi yayitali zomwe zimagwiritsidwa ntchito tsiku lililonse pa TikTok (gwero: DataReportal, 2023)
  • Chibwenzi chimakonda nthawi 21 kuposa pa Facebook komanso nthawi 17 kuposa pa Instagram (gwero: Hootsuite, 2023)

Maupangiri ena okhathamiritsa kupezeka kwanu pa TikTok ndikupeza bwino pa SEO yanu

  • Pangani zowona komanso zosangalatsa zomwe zimagwirizana ndi zofuna za Gen Z. Nthabwala, zovuta ndi zomwe zikuchitika ndizofunika kwambiri.
  • Gwiritsani ntchito ma hashtag oyenera kuti muwonjezere kuwoneka kwamavidiyo anu. Musazengereze kugwiritsa ntchito ma hashtag a niche kuti muwongolere omvera anu ndendende.
  • Gwirizanani ndi othandizira a TikTok kufikira omvera ambiri ndikupindula ndi kudalirika kwawo.
  • Unikani momwe mumagwirira ntchito ndi kusintha njira yanu moyenerera. Zida zowunikira za TikTok zimakulolani kuti muzitha kuyang'anira zizindikiro zanu zazikulu (KPIs) ndikuzindikira mitundu yomwe imagwira bwino ntchito.
  • Onetsani luso komanso luso kuti apambane nawo mpikisano. TikTok ndi nsanja yomwe imasintha nthawi zonse, chifukwa chake ndikofunikira kukhala pamwamba pazatsopano zatsopano ndikupereka mawonekedwe oyambira.

Zitsanzo zina zowoneka bwino zamakampani omwe amagwiritsa ntchito TikTok bwino panjira yawo ya SEO

  • Glossier: Mtundu wa zodzoladzola udapanga zovuta zodziwika bwino za kukongola ndi maphunziro, zomwe zidapangitsa kuti izi ziwonjezeke kwambiri mawonekedwe ake komanso kuchuluka kwa intaneti.
  • Washington Post: Nyuzipepalayi idagwiritsa ntchito TikTok kuti ipereke chidule chatsatanetsatane komanso chochititsa chidwi chazomwe zikuchitika, kulola kukopa omvera achichepere komanso osiyanasiyana.
  • Duolingo: Pulogalamu yophunzirira chilankhulo idapanga zosangalatsa komanso zamaphunziro, zomwe zidathandizira kupeza ogwiritsa ntchito mamiliyoni ambiri.

 

Kutsiliza

Potsatira malangizowa ndikukoka kudzoza kuchokera ku zitsanzo zenizeni zomwe tazitchula pamwambapa, mutha kupanga mgwirizano wamphamvu pakati pa TikTok ndi njira yanu ya SEO, kukulolani kuti mugonjetse Gen Z ndikukwaniritsa zolinga zanu zotsatsa.

Kumbukirani kuti zowona, zaluso komanso kuchitapo kanthu ndiye makiyi opambana papulatifomu komanso SEO ndi m'badwo uno.

 

 

Baptiste Herault, Team Lead Traffic Manager ku UX-Republic