Nkhaniyi ikubwerezanso msonkhano woperekedwa ndi Cyrille Magnetto, Wachiwiri kwa Purezidenti wa Innovation ku AXA, panthawi yoyamba ya UX-Conf - Human First. Msonkhanowu ndi wokhudza kupanga chidziwitso chamtundu ku Metaverse.
M'dziko lomwe likusintha nthawi zonse laukadaulo, mabizinesi amayesetsa kuyembekezera ndikusintha kuti agwirizane ndi zatsopano. Cyrille Magnetto, Wachiwiri kwa Purezidenti Innovation ku AXA France, amagawana masomphenya olimba mtima amtsogolo ndi Metaverse ndi Web3. M'chaka chatha, AXA yapita patsogolo kwambiri m'maderawa, ndikutsegula zenera la tsogolo labwino la digito.
The Metaverse, zambiri kuposa mawu osavuta
Metaverse si njira yongodutsa, koma lonjezo la intaneti yozama komanso yokhazikika. AXA imatenga njira ya pragmatic, ikuyang'ana kwambiri zinthu zomwe zimalimbikitsa kukumana ndikulimbikitsa mgwirizano pakati pa ogwiritsa ntchito.
AXA ndi Innovation: ukwati wachilengedwe
Pa AXA, zatsopano zimakhazikika mu DNA. Kwa zaka zisanu, kampaniyo yakhala ikuyang'ana mwayi woperekedwa ndi Blockchain, monga mpainiya. Ndi kutuluka kwa Metaverse, AXA ikuwona mwayi watsopano wokankhira malire a zatsopano mwa kuphatikiza zinthu monga NFTs.
Metaverse ngati chida cholembera anthu ndi kuphunzitsa
M'dziko laukadaulo lomwe likusintha nthawi zonse, AXA imawona Metaverse ngati chinthu chofunikira kwambiri. Kampaniyo ikufuna kukopa talente yaukadaulo, kulimbikitsa mtundu wa owalemba ntchito ndikuwunikanso malo ogwirira ntchito kuti achite zambiri.
AXA ndi Sandbox: mgwirizano wa Visionary
AXA yaika ndalama ku Metaverse terrain ndi The Sandbox, posankha nsanja yomwe ikugwirizana ndi masomphenya awo a Web3. Adapanga masewera ozama, AXAdia, omwe cholinga chake ndi kudziwitsa anthu ndi kuphunzitsa, ndikuwunikira mtundu wa AXA.
Zotsatira za konkire ndi maphunziro omwe mwaphunzira
Zotsatira zimadziwonetsera okha: mawonedwe 215, osewera 000, chiwerengero chochititsa chidwi cha 14% ndi chiwerengero chomaliza cha 000 / 88.
AXA idakwanitsa kukwaniritsa zolinga zake popangitsa zochitika za AXadia kukhala zopambana zosatsutsika. Kuphatikiza apo, kampaniyo yakwanitsa kuyesa njira zatsopano zolumikizirana kudzera mu NFTs.
Masitepe otsatira ndi mawonekedwe
Kutengera chokumana nacho choyambachi, AXA ikukonzekera kupanga zatsopano zokhala ndi zolinga zenizeni, monga kudziwitsa anthu za kusintha kwa nyengo. Kuphatikiza apo, luntha lochita kupanga limatsegula malingaliro atsopano amasewera ozama kwambiri komanso zokumana nazo zamunthu payekha kwa osewera.
Kutsiliza
Kulowa kwa AXA ku Metaverse ndi Web3 kumayimira zambiri kuposa kungoyesera. Ndichiwonetsero cha kudzipereka kwawo kuzinthu zatsopano komanso chikhumbo chawo choyembekezera zam'tsogolo. Pamene Web3 ikukula kutchuka, AXA imayang'anitsitsa mipata yomwe ikubwera ndi cholinga chachikulu chokhazikitsa tsogolo labwino komanso logwirizana la digito.
Kristina Jovovic, UX Designer ku UX-Republic
