Sébastien Berten, woyambitsa nawo komanso Purezidenti wa UX-REPUBLIC akupereka malingaliro ake pakusintha kwa intaneti.

Kodi intaneti ndi yokhazikika kapena yam'manja? Kusiyana pakati pa laputopu, piritsi, foni yam'manja, kodi ndikofunikira kwambiri? Kodi alipodi ogula amene amaona kuti chilengedwe chonsechi n'chosiyana? Kodi chidziwitso chamtundu, kapena dashboard yosavuta, ikuyenera kukhala ndi njira zambiri? Chotsimikizika ndichakuti si mtundu womwe umasankha. Mtundu umavutika. Amazindikira ndikuyesa kuzolowera nyimbo yomwe nthawi zambiri imamulepheretsa kupanga bwino chilengedwe chake cha digito.

M'chaka chathachi, tachoka pa nthawi ya verticalization of data and services to the period of transversity.

Ngati si chizindikiro, mwachiwonekere ndi wogula, wogwiritsa ntchito, yemwe amasankha. Amasankha kugwiritsa ntchito ntchito yotereyi, kuti asinthe ku mpikisano kapena ayi, kutengera mtundu ndi kufunikira kwa zomwe mtunduwo umamupatsa pazithunzi zake zonse. Wogula, ngakhale kuti sakudziwa, amangoganiza. Kusankha kwake nthawi zambiri kumakhala kofunikira. Amalumikizana ndi mtundu ndi njira yabwino komanso yopezeka yomwe ali nayo. Amayembekeza mtundu wake wanthawi zonse kuti ayankhe ndi ntchito yoyenera, zopatsa zoyenera, ndipo izi panjira yomwe wasankha: mafoni apamtunda, mafoni, piritsi, kanema wawayilesi wolumikizidwa, kapena chilichonse cholumikizirana. Mulimonsemo, amayembekeza kuyankha kwachangu, kodalirika, kotetezeka, kosinthidwa, kogwirizana ndi zochitika, kowoneka bwino komanso kothandiza.
Poyang'anizana ndi zofunikira zake, kupita patsogolo kwaukadaulo kwazaka zaposachedwa ndikofunika kwambiri. Kuyambira pano, ntchito zapaintaneti za mawa zitha (ndipo ziyenera) kupangidwa kuti zikhale zosinthika chifukwa Webusayitiyo siinakhazikike kapena mafoni, ndi yapadziko lonse lapansi. Ntchito ndi deta ziyenera kukhala zosamvetsetseka kwa ma TV omwe amalola kuwapeza. Asakhale ogwidwa ndi nsanja chifukwa, kwenikweni, ndi mtundu ndiyeno ogula omwe pamapeto pake amakhala ogwidwa.
Talowa m'nthawi yatsopano yowonera mautumiki ndi deta pazithunzi zonse. Kuwoneka kwapadziko lonseku kukusintha ntchito za intaneti. Izi zikuwonekera mu B2C komanso mu B2B kapena B2E. Kuwona kwa data pama dashboards kuchokera ku machitidwe a BigData kapena BI yachikhalidwe ikufanana ndi kuwonetsera kwa ntchito zomwe zimafunika kuti munthu akhale ndi mwayi wogwiritsa ntchito njira zambiri za User Experience. Kuwonetsedwa kwa data kumakhala kofunika kwambiri ngati deta yokha.

Kapangidwe ka Data, User Experience & Html5, ndizodabwitsa mizati itatu ya njira yaukadaulo komanso yaukadaulo yamapulogalamu ambiri.

Ndi User eXperience yamitundu yambiri iyi yomwe ikukhala, tsiku ndi tsiku, mwala wofunikira pazantchito zapaintaneti zamawa. Ngati ma brand sakufuna kupitiliza kutayika m'nkhalango zowonetsera ndi zachilengedwe, ngati akufuna kusamukira kunthawi yomanga ntchito zopindulitsa zomwe ROI yake ndi yoyezeka, ndiye kuti ayenera kudutsa matekinoloje komanso njira zomwe zili ngati. agile popeza ali olimba, zomwe zimapangitsa kuti zitheke kuchoka pazatsopano za 'sandbox' kupita kumakampani ndikuwongolera ndalama. Chinsinsichi chili ndi zosakaniza 3: Kupanga Kwa Data, Zogwiritsa Ntchito & Html5.
Sikungathekenso lero kupanga ma tchanelo padera. Sichingathenso kuganiza kuti chisakhale chofanana ndikupereka milingo yosiyanasiyana yamakasitomala kutengera zowonera ndi chilengedwe. Sizovomerezekanso kuika patsogolo pa zenera limodzi ndikusiya ena kuti agwire. Izi sizikuvomerezekanso chifukwa mayankho akutuluka kuti apereke yankho labwino pankhaniyi.
Zochitika Zogwiritsa Ntchito ndi Kupanga Kwa Data zimapangidwa ndi zododometsa zomwe, zikadziwika bwino, zimakhala zida zamphamvu pantchito zama brand kuti apange ulalo wosasweka pakati pawo ndi ogula. Pambuyo pa zaka 6 zomwe ndakhala ndikutsogolera magulu a bungwe loyendetsa mafoni pakupanga njira zothetsera mafoni, ndikuwona kuti chilengedwe chimasintha ndikusintha. Design, UX, ndi Html5 triptych yakhala chida champhamvu chochotsa mafoni am'manja ndikukonzanso malo olumikizana, opezeka padziko lonse lapansi.
Ndikuitana alaliki a kusinthaku, okonda zaukadaulo, User Experience ndi DataDesign, omwe amadzipezanso akulota za intaneti yapadziko lonse lapansi, kuti andilumikizane (sebastien.berten@ux-republic.com) kuti apange luso, Sebastien Berten adakhalapo kuyambira Seputembala 2013, m'modzi mwa omwe adayambitsa UX-REPUBLIC (www.ux-republic.com)