Konzani luso la ogula losasinthika ngati chiwongolero chokhazikika champikisano.

Tikukhala m'nthawi yakudya mopambanitsa, zambiri. Ogwiritsa athu, ogula athu ali ndi zosankha zambiri kuposa kale. Kuti tiyankhe pa izi, makampani athu akuyenera kusintha ndikuyika makasitomala awo pakatikati pa zomwe amagula m'malo mwazogulitsa.

Masiku ano, makampani omwe ayika kale ogula awo pamtima pazochitika zawo zogula ndi omwe apambana kwambiri pampikisanowu. Makampani omwe atha kugwiritsa ntchito mwayiwu kuti apeze gawo lawo pamsika, ngakhale atakhala kuti si amphamvu kwambiri, kapena olemera kwambiri. Tangoyang'anani kumbuyo kwathu: chifukwa chiyani Google idagonjetsa Yahoo, chifukwa chiyani Apple amadziwa kugulitsa foni kawiri kapena katatu kuposa opanga ena kapena chifukwa chake Uber adakupangitsani kuti muyiwale za taxi zachikhalidwe. 

Zokumana nazo za ogula mosasunthika zili pakati pamalingaliro okhazikika amunthu ndi njira zamabizinesi akampani. Atha kufotokozedwa motere: 

Malingaliro akampani kuti azipereka nthawi zonse zinthu zoyenera kwa ogula oyenera munthawi yoyenera kudzera munjira yabwino kwambiri. 

Zipilala 4 za zochitika zopanda msoko ndizo wogula, nkhani, nkhani ndi njira. 

 

4 Cs

# Wogula

Wogula ndiye poyambira. Iyenera kukhala nthawi zonse, kuyambira yaying'ono kwambiri mpaka yofunikira kwambiri pakugula kwatsopano. 

Wogula ndi wogwiritsa ntchito, munthu, wosonyeza zokhumudwitsa kapena zosowa zomwe kampani ingakwaniritse popereka mankhwala kapena ntchito. 

Poyamba, ndikofunikira kufotokozera ogula mu miyeso ya 3. 

  • Chiwerengero cha anthu: ogula athu ndi ndani? Zaka zawo, ntchito yawo, malo omwe amakhala, ndi zina zotero. 
  • Mlingo wamakhalidwe: zomwe amayembekeza kapena zokhumudwitsa za ogula. Ndikofunikira kuzindikira chosowa chake chachikulu chomwe kampani ingayankhe popanga phindu. (MFUMU) 
  • Mulingo waubale 

Kudziwa wogula wanu ndiye chida choyamba chopambana pampikisano wampikisano. Chitsanzo chabwino kwambiri chimachokera ku gawo lamasewera apakanema komanso makamaka la Japan Nintendo's Wii. Mu 2006, ndi kugwedezeka kwa nkhondo kwa zimphona za gawoli, ndi chaka cha kutulutsidwa kwa Playstation 3 (Sony) ndi XBox 360 (Microsoft). Ma consoles awa ndi zimphona zaukadaulo, zomwe zimanyamula mapurosesa ampikisano ndi mainjini azithunzi. Nintendo, osatha kukwanitsa ukadaulo wotere, adaganiza zopanga kafukufuku wambiri pa ogula anyumba. Pomaliza, zimphona ziwirizi zimayang'ana pa chandamale cha "Hardcore gamers". Ndichidziwitso ichi, Nintendo adaganiza zogulitsa kontrakitala kwa osewera wamba, chandamale chomwe chimakonda kwambiri kugwiritsa ntchito masewerawa, kupepuka kwake kuposa momwe amajambula kapena kuthamanga kwa mapurosesa ake. M'chaka chomwecho, Nintendo adapatsa dziko masewera atsopano ndi kutulutsidwa kwa Wii. Pasanathe mwezi umodzi, wamng’onoyo anaposa malonda a alongo ake aŵiri aakulu ku United States. 

# Nkhani 

Kampaniyo ikadziwa bwino za ogula, ndikofunikira kuti izi zitheke bwino. Ali kuntchito? M'ma transport? Kucheza ndi bwenzi? Pa table? 

Bill Buxton, wofufuza ku Microsoft, adafotokoza lingaliro la Place-ona. Kuwonjeza kwa persona, komwe kumayika ogula muzochitika zenizeni, zosunthika komanso zokakamiza.

Chitsanzo chochokera kumayiko ogulitsa: ngati wogula akugwiritsa ntchito ngolo yogulira kugula, mwina ali ndi manja onse pa chogwirira. Kulumikizana mwachindunji ndi smartphone yanu kumakhala kovuta. Ndiye mwinamwake ndikofunikira kulingalira za zomwe ogula m'sitolo amakumana nazo pamaziko a machitidwe oyankhulana ndi mawu. 

Kumvetsetsa momwe kasitomala amakhalira ndikofunikira kwambiri kuti mupereke chidziwitso chopanda msokonezo. Chitsanzo chabwino kwambiri ndi Slack ndi dongosolo lake lazidziwitso zamkati. Slack, yemwe ndi mtsogoleri pazamalonda, amagwiritsidwa ntchito ndi mamiliyoni amalonda padziko lonse lapansi. Makampani omwe nthawi zambiri amatha kugwiritsa ntchito mapulogalamu otumizirana mameseji otsika mtengo kapena ophatikizidwa kale mudongosolo lawo (Skype with Office). Nanga bwanji amasankha kutembenukira ku Slack? Izi makamaka chifukwa chida zidziwitso dongosolo. Kuphatikiza pa chidziwitso cha ogwiritsa ntchito mosasunthika, chisankho chilichonse chamankhwala chimaganiziridwa mosamalitsa poganizira za makasitomala awo (akatswiri) ndi cholinga chachikulu (kulimbikitsa kulumikizana pakati pamagulu ndi othandizira). 

Mtengo wa Slack notification system

Monga mukuwonera pachithunzi pamwambapa, Slack adaganizira momwe makasitomala awo amakhalira akamatumiza zidziwitso. Kutumiza mauthenga kumangotumiza zidziwitso panthawi zovuta kwambiri kwa makasitomala awo kwinaku akulemekeza moyo wawo wa digito komanso ufulu wodula. Ndilo dongosolo lomwe lakhala likuchita nawo pakuwonekera kwa kampaniyo, ndikupanga SAAS kukula kwambiri m'mbiri. Zinangowatengera zaka ziwiri "zokha" kuti afikire $ 100 pachaka. 

# Zomwe zili mkati 

Tsopano popeza kampaniyo ikudziwa ogula ndi zomwe zikuchitikira, ndi nthawi yoganizira zomwe ingapereke, kugulitsa, kulembetsa, ndi zina. Kumbuyo kwa mawuwa kuli chinthu chilichonse, ntchito kapena njira zomwe ndingagulitse kwa ogula. 

Kuti mupereke zomwe zili zoyenera, ndikofunikira kulingalira magawo awiri nthawi ino : 

  • Kumapeto: Uwu ndiye muyeso wolumikizana ndi ogula. Zowoneka bwino komanso zowoneka bwino kwa iye. Ndikofunikira kupereka kwa wogula chinthu chomwe chimalumikizana mwachilengedwe ndi zomwe akuyembekezera komanso zosowa zake. Snapchat ndi chitsanzo chabwino kwambiri. Poyang'ana ogula pa malo ochezera a pa Intaneti, adapanga mavidiyo awo molunjika, chinthu chachilendo padziko lonse lapansi pomwe mavidiyo ambiri amawonedwabe moyima. Pofika pafupi ndi kugwiritsidwa ntchito kwachilengedwe kwa foni yamakono, Snapchat yakwanitsa kudzikhazikitsa (kwa kanthawi) monga mtsogoleri wogawana nawo. Kutsatira izi, kupambana kwawo kunali nkhani yamabuku, paradigm yatsopano yopangira. 
  • Kumbuyo-mapeto: Izi ndi zomwe zilipo mu mawonekedwe. Chinsinsi apa ndikupereka zidziwitso zaumwini kwa ogula anu muzochitika zinazake. Chitsanzo chabwino kwambiri apa ndikuwonekera kwa kamangidwe ka zokambirana pakati pa osewera ambiri, osewera-oyera ngati njerwa ndi matope. Ziwerengerozi zikunena zokha: malo ambiri a e-commerce ku France masiku ano ali ndi chiwongola dzanja chapafupifupi 3% (gwero: SmartInsight). Ambiri mwa masambawa amapereka zinthu zosalala pazolinga zawo zonse. Ochita zisudzo omwe adaphatikizira zokambirana zawo pazokumana nazo za ogula tsopano atha kusintha pafupifupi 50% ndipo koposa zonse kusunga makasitomala awo kudzera muubwenzi wamakasitomala ndi ogula. 

# Ngalande

Ngati kampaniyo yatsatira mfundo za 3 zoyamba molondola, imadziwa kasitomala wake komanso momwe amadziwira, komanso amadziwa zomwe angapereke kwa iye kuti apange phindu. Kuti titsirize luso lake lamakasitomala, ndikofunikira kupereka zomwe zili kudzera munjira zabwino kwambiri.

Grammarly, kampani yomwe imadziwa komwe ingapeze kasitomala wake

Amalonda ayenera kudziwa komwe makasitomala awo ali. Ayenera kulunjika njira yolankhulirana ndi kutumizira zomwe ali nazo. Chitsanzo chomaliza ndi cha Grammarly, yemwe amatsogolera pakuwongolera masipelo (chingerezi pakalipano). Grammarly kuti awulule zina mwanzeru za kupambana kwawo. Chimodzi mwa zazikulu chinali tchanelo. M'malo molankhula ndi anthu wamba mwachindunji, Grammarly yadziyika yokha pamtima pa Office suite komanso ngati chowonjezera cha Chrome kuti mukhale pafupi ndi akatswiri omwe amafunikira thandizo lawo polemba maimelo aukadaulo, malipoti, kafukufuku, ndi zina zambiri. Iwo adatha kukulitsa ogwiritsa ntchito awo munthawi yochepa kwambiri posamalira omvera awo m'malo abwino kwambiri. 

Kusankha mawa njira zabwino kwambiri za kampani, zizindikiro za 3 ndizofunikira : 

  • Mtengo wake: zingawononge ndalama zingati kukampani kuti ikope makasitomala kudzera panjirayi? Kampaniyo nthawi zonse iyenera kuyang'anitsitsa zizindikiro monga CAC kapena LTV kuti ikhalebe yampikisano,
  • Kukhwima: Kodi kasitomala wanu wakhwima mokwanira panjira iyi kapena akukayikirabe? Ndikofunika kupeza tchanelo chomwe kasitomala wanu amachikhulupirira (Ofesi suite) ndikudziwa kugwiritsa ntchito,
  • Control: kodi njira yomwe kampaniyo ikufuna kuyikapo ndalama ndi yotheka? Customizable? Kodi tchanelochi chimakhala ndi ma API kwa anthu ena? Ndikofunika kusamala kuti zomwe zili patsamba lanu zisawonongeke ndi njira yogawa. Mwachitsanzo, kukhazikitsa zolankhula zake zonse pa Instagram kungakhale koopsa tikadziwa kuti masiku ano malo ochezera a pa Intaneti akukonzekera kuchotsa zokonda. 

Kutsiliza 

Kuti mupereke chidziwitso chamakasitomala chokhazikika, ndikofunikira kugwirizanitsa mfundo za 4 mwanzeru: ogula, nkhani, zomwe zili ndi njira. Poyika kasitomala pachimake pazovuta za kampaniyo komanso njira yanu yamabizinesi, kampaniyo imatha kuyankha mwachangu pazosowa za womalizayo popereka chidziwitso chofunikira, chodziwika bwino komanso chamunthu payekha panthawi yoyenera komanso pamalo oyenera.

Kampani ngati Grammarly, mwachitsanzo, ilibe chidwi chophatikizana ndi mafoni apobe, popeza chilankhulo cha SMS chikadali chachikulu. Snapchat si njira yoyenera yamakampani a B2B, cholinga chake ndikadali chaching'ono, ndi zina zambiri. Zitsanzo zambiri zomwe zimakankhira kampani kuti iganizirenso za mapangidwe ake, kagawidwe kake, kagawidwe kake, ndi kukhulupirika kwake kuti ikhazikitse kasitomala pakati pawo. 

Kapangidwe kakasitomala kosasamala kameneka kamatha kukhala kochulukira pazigawo zonse kuyambira pakupeza mpaka kusunga mpaka kukhulupirika. 

Ndikofunikiranso kukumbukira kutha kwa zomwe zachitikazo kapena kufunikira kwake kusinthidwa kosatha, monga mapulogalamu. M'malo mwake, kugwiritsa ntchito, nkhani ndi zosowa za makasitomala zimasintha malinga ndi kupita patsogolo kwaukadaulo, kutuluka kwa zinthu zatsopano ndi zosowa zatsopano. 

Kupanga zokumana nazo zamakasitomala zokhazikika kuyenera kukhalabe njira yochepetsera yomwe imayang'ana kusasinthika kwa zochita zake komanso momwe zosankha zake zimakhudzira makasitomala. Kuyika kasitomala pakati pa malingaliro athu lero kumatanthauza kudziyika tokha kumbali yoyenera ya mbiriyakale, kukonzekera zovuta zamalonda za mawa, zomwe zili ndi makhalidwe abwino, odalirika komanso okhazikika.

 

 

Gulu la Akatswiri a UX-Republic

 

Maphunziro athu otsatirawa