Kodi mungayerekeze bwanji kubwereranso pa ntchito yomanga?

Malinga ndi kafukufuku wa February 2020 McKinsey, 66% ya ma CEO samamvetsetsa zomwe opanga awo akuluakulu amachita. Ngakhale mabizinesi ambiri amawerenga kuti makampani opangidwa ndi mapangidwe amaposa omwe akupikisana nawo ndipo chifukwa chake amayika ndalama pakupanga mapulani, mapindu apangidwe amakhalabe chovuta kwa ambiri. Monga okonza zinthu, tili ndi zinthu ziwiri zimene tingasankhe: tingadikire kuti anthu amalonda aphunzire kufunika kwa kamangidwe kameneka, kapena timafulumizitsa ntchitoyi mwa kufotokoza bwino kufunika kwa ntchito yathu.

Okonza ali ndi tsankho ku masheya, ndipo ndizomveka kuti tichite njira yachiwiri. Komabe, okonza amakumana ndi chopinga: timayesa kufotokoza zotsatira za mapangidwe pogwiritsa ntchito malingaliro abwino: chifundo, aesthetics ndi zochitika za ogwiritsa ntchito, mwachitsanzo. Ngakhale kuti zinthuzi n’zofunika, si zimene anthu amalonda amamvetsa, kapena zimene zimachititsa anthu amalonda kuchitapo kanthu. M'malo mwake, tiyenera kuyankhula chilankhulo cha bizinesi - kapena kulingalira kwachulukidwe - ndikuthandizira kumasulira kukhudzidwa kwa mapangidwe kukhala manambala, ma metrics ndi mfundo zanzeru.

Ndiye tingayambe bwanji kulankhula chinenero cha bizinesi? Yambani ndikuwerengera ntchito yanu yopangira.

# Njira zitatu zowerengera ntchito yopangira

Nthawi zonse ndikalankhula za "quantification" kwa opanga ma d.MBA, ndimawamva akunena, "sine munthu wa manambala". Mwamwayi, simukuyenera kukhala. Kuti muyese zotsatira zamalonda za mapangidwe, ndikwanira kuchita mawerengedwe oyambirira.

Njira yonseyi imatsikira ku masitepe atatu osavuta :

  1. Tanthauzirani lever yamalonda.
  2. Yerekezerani kukhudzidwa kwachuma.
  3. Kulankhulana ndi zongoganizira.

Tiyeni tidutse ndondomekoyi ndi chitsanzo :

"Pepani, kamangidwe kake sikuli kofunikira pakadali pano."

Wopanga mnzake ndi mnzake amagwira ntchito yoyambira mabanki a digito. Tiyeni timutche Hana. Posachedwapa adanena kuti akufuna kupanga dongosolo lojambula.

Kuyamba kwake kwakula mofulumira, ndipo tsopano akuyenera kuthana ndi kusowa kwa malangizo amtundu kapena dongosolo la mapangidwe. Kugwiritsa ntchito kujambula ndi zinthu zina sikumagwirizana pamitundu yosiyanasiyana. M’mabanki, kukhulupirirana n’kofunika kwambiri, ndipo kusagwirizana kumeneku kungachititse kuti anthu asamakhulupirirena komanso kuti anthu asalembetse ngati makasitomala.

Kuthamanga kwa ntchito yopangira ndi vuto. Popanda dongosolo lopangira, wopanga aliyense ayenera kupanga zatsopano zowonera pachinthu chilichonse, ndikuchedwetsa kayendedwe kachitukuko.

Pamene adafunsa mameneja ake kuti amuthandize, adamuuza kuti ayang'ane njira zomwe zimapangidwira. Izi zinamukhumudwitsa kwambiri, chifukwa ankaganiza kuti ntchitoyi idzafulumizitsa mapu a msewu.

Pamodzi, tapeza njira ina yowonetsera pulojekitiyi: kupanga zongopeka ndikuwerengera momwe polojekitiyi ingakhudzire.

1. Gwiritsani ntchito mtengo wopindulitsa kuti mufotokoze zamalonda

Mabizinesi amafunika kupanga ndalama zambiri kuposa zomwe amawononga. Mwa kuyankhula kwina, ziyenera kukhala zopindulitsa. Chifukwa chake chilichonse chomwe timapanga monga okonza chimayenera kubweretsa ndalama zowonjezera kapena kutsika mtengo.

Mtengo wopindulitsa umasonyeza mosavuta momwe ntchito yanu monga wojambula ikukwanira pa chithunzi chachikulu. Imagawa zolinga ziwiri zazikuluzikulu zamabizinesi kukhala "zolowera" zinayi zoyambirira zamabizinesi, kapena zochita kuti zikwaniritse zomwe mukufuna pabizinesi:

Wonjezerani ndalama

  • Koperani makasitomala ochulukira (chiwongola dzanja, mtengo wotsimikizira, ndi zina zotero)
  • Wonjezerani mtengo wamakasitomala (mtengo, nthawi zogulira ndi kusunga)

Kuchepetsa mtengo

  • Zotsika mtengo zokhazikika (rendi, zothandizira, ndi zina)
  • Kutsika kwamitengo yosinthika (kutsatsa, zinthu, kuchititsa, etc.)

Hannah adazindikira kuti dongosolo lokonzekera lingachepetse ndalama pofulumizitsa ntchito yokonza polojekiti. (Ndipo, kwenikweni, dongosololi lingathandize gulu lonse lazinthu, osati okonza okha. Koma tiyeni tiyang'ane pa gulu la mapangidwe apano). Akukhulupiriranso kuti ntchitoyi ikulitsa kukhulupirika kwa mtunduwo, kuthandiza kampaniyo kupeza makasitomala ambiri ndikuwonjezera ndalama.

2. Chitsanzo chokhala ndi ziwerengero zoyerekeza momwe ndalama zingakhudzire

Kuti tiwerengere zotsatira zabizinesi, timafunikira zinthu ziwiri :

  • Momwe zinthu zilili: Kodi bizinesi ili bwanji (yowonjezera) yomwe ndikufuna kukonza?
  • Kuwunika kwazomwe zikuchitika: Kodi polojekitiyi idzakulitsa bwanji bizinesi?

Choyamba, pezani anthu m'gulu lanu omwe angakuthandizeni kudziwa zoyezetsa zofunika kwambiri ndikuwunika momwe mungayembekezere. Yesani kulumikizana ndi oyang'anira malonda, ogulitsa malonda, dipatimenti yamsika, kapena gulu lanu lowerengera ndalama.

Izi ndi zomwe Hana anachita popanga zitsanzo ziwiri :

Momwe polojekiti ingachepetsere ndalama:


Ngati malingaliro a Hannah ali olondola, makina opanga amatha kusunga maola 25 pa wopanga pamwezi. Izi zikutanthawuza masiku atatu ogwira ntchito kuti agwire ntchito zatsopano. Ngati gulu lopanga lili ndi mamembala 10, izi zikufanana ndi nthawi yopulumutsa $150 pachaka chimodzi. Osayipa kwenikweni !

Tsopano tiyeni tiwone lingaliro lachiwiri:

Kodi dongosolo lamapangidwe lingawonjezere bwanji ndalama?


Ngati polojekiti ya Hannah ikulitsa chiwongola dzanja ndi 0,5 peresenti, kampaniyo ingakhale ndi makasitomala ena 5 ndikuwonjezera ndalama ndi $ 000 m'chaka chimodzi chokha-kuwonjezeka kwa 500%!

Pamodzi, malingaliro awiriwa amatsogolera ku lingaliro lakuti kukhazikitsa dongosolo lokonzekera kukhoza kuyimira mwayi wa $ 650.

3. Kulankhulana ndi zongoganizira

Oposa theka la miliyoni pazamalonda ndi zochititsa chidwi, koma kuyankha kwa Hannah kunali kwamantha kuposa chisangalalo: "Ziwerengerozi ndi zongoyerekeza," adatero. "Sindikutsimikiza kuti ndikhoza kupereka izi."

Hana akulondola ndithu. Ziwerengerozi ndi zongopeka chabe. Koma mukudziwa chiyani? Ntchito zambiri zoyang'anira zimatsikira kupanga malingaliro ophunzitsidwa bwino.

M'malo mongoganiza, ziyenera kupangidwa ngati zongoyerekeza. Mwamwayi, opanga amachita izi nthawi zonse, mwachitsanzo, tikamapanga ma prototypes a A/B. Apa, timangochita chimodzimodzi ndi manambala: timangopeka mwanzeru pogwiritsa ntchito mbiri yakale, zitsanzo zamakampani ena, ndi malingaliro a akatswiri.

Hannah asanapereke nkhani yake kwa atsogoleri, tidagwira ntchito limodzi kupanga uthenga ndikukhazikitsa mawu oyenera.

# Nayi ntchito yowonetsera yomwe takonza :

"Malinga ndi kusanthula kwathu, pulojekiti yamapangidwe atha kutithandiza m'njira ziwiri. Choyamba, tikhoza kuwonjezera ndalama zathu ndi mtundu wodalirika kwambiri. Tinaphunzira zotsatira zomwe zingatheke ndipo tidapeza kuti ngakhale kuwonjezereka kwa 0,5 peresenti pakusintha kungawonjezere ndalama ndi theka la madola milioni pachaka. Tidalankhula ndi makampani X, Y ndi Z ndipo adapeza zotsatira zofanana.

“Chachiwiri, njira yowongoka bwino ingapulumutse nthawi. Zolinga zathu zikuwonetsa kuti titha kupulumutsa masiku atatu a ntchito kwa wopanga pamwezi, zomwe titha kuyikapo ntchito zina. Gulu lathu lopanga lili ndi mamembala 10, ndipo ngati titenga ndalama zokwana $50 paola, ndiye kuti zikufanana ndi kusunga nthawi $150. "

Monga okonza, tiyeneranso kunena nkhani. Ngati mungapeze zitsanzo za ntchito kuchokera kumakampani ofanana kapena maphunziro a zochitika, onjezani pazomwe mukunena.

Pamene Hana anakamba nkhani yake, anangoona zinthu zoseketsa. Atsogoleri anadabwa kumumva akulankhula mochuluka. Poyamba, iwo anatsutsa mawerengedwe ake. Muyenera kuyembekezera zomwezo. Anthu amalonda amadzidalira polankhula za manambala. Aloleni akupatseni kuyerekezera kwatsopano. Atha kupanganso zochitika zabwino kwambiri.

Ndipo n’zimene zinacitikila Hana. Woyang'anira wake adamupatsa kuwala kwa ntchitoyo, ndipo tsopano akuyesa zotsatira zake kuti atsimikizire malingaliro ake.

# Ndipange bwanji zomwezo?

Ngati mukufuna kutsimikizira mtsogoleri wabizinesi, dziwani komwe phindu la bizinesi lingakhale. Jambulani mtengo waphindu ndikuzindikiritsa lever yomwe ingakhale bwino.

Mukazindikira zotsatira zake, dziwani kuti ndi magulu ati omwe angapindulenso. Pitani mukalankhule nawo ndikuwapanga kukhala ogwirizana ndi polojekiti yanu. Atha kukuthandizani kupeza ma metric ndi malingaliro oyenera. Mwachitsanzo, Hana wapeza mnzake wamphamvu mu CTO yemwe amatsogolera gulu lachitukuko. Iye adawona phindu lalikulu pakuwongolera machitidwe a gulu lake, kotero adayilimbikitsa.

Kugwiritsa ntchito malingaliro ndi manambala ndi njira yabwino yosonyezera mtengo wabizinesi wamapangidwe. Koma musaiwale kuti ndife ndani. Monga okonza, tiyenera kuyang'ana nthawi zonse pazomwe ogwiritsa ntchito, mtundu komanso chifundo. Koma kulumikiza ntchito yathu kuzinthu zinayi zofunika kwambiri zamabizinesi kumatha kukweza zokambirana zathu ndi anthu abizinesi ndikukweza maudindo athu m'makampani.

 

Kumasulira kwa gulu la UX-Republic la nkhani ya ALEN FALJIC kuyambira Juni 12, 2020
(Alen Faljic ndiye woyambitsa ndi CEO wa d.MBA, pulogalamu yamalonda yapaintaneti ya atsogoleri okonza mapulani. Alen ndi wokonza bizinesi wakale wa IDEO, m'modzi mwa okonza bizinesi odziwika padziko lonse lapansi, komanso wotsogolera Beyond Users podcast.)

 

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