[UX-Conf 2023] Bizinesi ndi gulu: ndi malo ati a anthu pakusintha kwa AI?

Nkhaniyi ikuwonetsanso tebulo lozungulira "Bizinesi ndi anthu: malo a anthu pati pakusintha kwa AI?", yomwe idakonzedwa pa Seputembara 19, 2023 ku Paris pa kusindikiza koyamba kwa UX-Conf - Human First. Moyendetsedwa ndi Clément Fages, mtolankhani wa digito, tebulo lozungulira loyambali lidabweretsa olankhula asanu:

  • David Jeanne, Head Experience Design ku Biogen
  • Julie Hadengue, Mutu wa Design ku La Redoute
  • Magali Vaissière, Kutsatsa kwa e-commerce ndi director digito mkati mwa Casino Gulu
  • Laure Blondel, Director of Brand, Product and Consumer Consulting Manager ku GreenFlex
  • David Renoux, Managing Director ku neopixl

Mitu ndi nkhani zoyankhidwa

  • Funso la makhalidwe abwino ndi zotsatira za AI pa makampani, ogula, ogwira ntchito 
  • Funso la AI yodalirika: Clément Fages amatchula nkhaniyi "Chifukwa chiyani ChatGPT ndi bomba la chilengedwe” (OBS). 
  • Kodi AI ingagwiritsidwe ntchito bwanji kukulitsa gulu lathu? 
  • Kodi malire a AI ndi ati? 

AI ikuwonetsedwa ngati mutu wovuta kwambiri pakali pano ndipo ikufotokozedwa ngati "tsogolo laukadaulo wa digito lomwe lingakhudze gulu lathu". 

Kugwiritsa ntchito AI m'makampani a okamba

Kugwiritsa ntchito AI ku Neopixl

David Renoux akufotokoza kuti amagwira ntchito ndi AI kuzungulira mapulogalamu a m'manja m'magulu amphamvu ndi ogawa: "amapangidwira antchito komanso ogawa". AI imagwiritsidwanso ntchito pokonza zithunzi kupeza zinthu, zithunzi ndi kusanthula nkhope. 

Kugwiritsa ntchito kuzindikira kowonekera ku La Redoute 

Julie Hadengue akufotokoza kuti: “Ku La Redoute, tili ndi mphamvu yosanthula zithunzi komanso kunena kuti ndi mitundu iti yomwe imapezeka ngakhale kuti sizimatchulidwa kwenikweni. Mwachitsanzo, potenga "magudumu akubafa", kufufuza mwachiwonekere kudzakhala koyenerera kwambiri pazitsulo zosambira. Timasanthulanso ndemanga zonse zamakasitomala kuti tipeze zolondola Pantchito. SAmatchulidwa kuti "sofa yabwino", mawu oti "womasuka" samadziwika kwenikweni, ndipo tidzatha kudziwa ngati ndi maganizo abwino kapena oipa. Takhazikitsanso ntchito yolimbikitsa: ndiye kuti, tipereka malingaliro omwe asankhidwa okha. ” 

Kugwiritsa ntchito AI ku Casino 

Magali Vaissière akuti: "Choyamba, timagwiritsa ntchito AI kupititsa patsogolo luso lamakasitomala popereka zinthu ndi zotsatsa zomwe zimakhala zamunthu. M'mbuyomu, tinkagwiritsa ntchito ma algorithms ofotokozedwa ndi anthu. Tsopano, tikutha kudutsa mbiri ya ogula ndikukankhira malingaliro abwino kwa ogula. Tapanganso njira zophunzirira tokha zomwe zimatilola, pakagwa kusowa kwazinthu, kupereka makasitomala zinthu zina ”. Amanenanso kuti mu 90% yamilandu izi zimavomerezedwa ndi ogula.

Ku Biogen: kukulitsa luntha laumunthu kudzera mu AI

David Jeanne akuwonetsa momwe AI amagwiritsidwira ntchito pazachipatala ku Biogen: kuchuluka kwa ntchito zomwe zimapangitsa kuti zikhale zotheka kuwonjezera luntha la anthu chifukwa cha AI. "Ku Biogen, timagwira ntchito pa matenda a minyewa ndipo AI imatithandiza kuwazindikira mwachangu, makamaka pakujambula. Mwachitsanzo, lero timatha kuzindikira zotupa muubongo pogwiritsa ntchito ma MRIs mogwira mtima ngati PET scan yomwe imawononga ndalama zambiri komanso imakhala yovuta kwambiri kwa munthuyo. Tikugwiranso ntchito ndi AI kupereka madotolo kulemba zolemba. L'AI imatha kuzindikira matenda, kupanga njira zamankhwala ndikuyamba kulosera ulendo wonse wa odwala: cIchi ndi sitepe yaikulu patsogolo kwa mankhwala! “

Ndi nthawi ya Laure Blondel kuti alankhule pankhaniyi.

Laure Blondel akufotokoza kuti GreenFlex AI sinagwiritsidwe ntchito. Komabe, ali m'gulu lomwe likuphunzira zomwe angathe kuchita. Amalangiza makampani ndi mabungwe kuti achepetse kukhudzidwa kwawo posankha zoyenera pazakudya zawo: "Monga bungwe lothandizira, timagwira ntchito ndi makampani ndi mabungwe pamitu yachitukuko chokhazikika. Timaphunzira zomwe ogula amayembekezera kuti azilangiza makampani ndi mabungwe kuti azindikire zosowa zawo potengera kugwiritsa ntchito moyenera. Takhala tikugwira ntchito makamaka pakugwiritsa ntchito barometer komanso ndi ADEME kwa zaka pafupifupi 20. Kupyolera mu phunziro lathu, tikhoza kuona kuti ogula amapanga chiyanjano pakati pa zomwe amadya ndi tsogolo la dziko lapansi. Iwo amapanga mgwirizano ndipo amafunikira thandizo. Ndikofunikira kuti makampani ndi ma brand awathandize pamlingo uwu. Ndiye bwanji osagwiritsa ntchito nzeru zopanga kuwathandiza?”

Pomaliza gawo loyambali

Clément Fages akumaliza gawo loyambali potchula kanema wolimbikitsidwa ndi David Jeanne: "The Selfish Ledger", kanema wamkati wa Google yemwe adatsikira mu 2018: "Mwachidule, vidiyoyi ikuwonetsa kuthekera kwa AI kusinthika kupita ku kasamalidwe ka zisankho zapadziko lonse lapansi kuti zithandizire bwino m'magulu athu. Nthawi yomweyo, ikuwonetsa kuthekera kwa AI, pamlingo wamunthu payekha, kutitsogolera pazosankha zilizonse zomwe timapanga pazida zathu zam'manja kapena m'malo athu a digito. Mwachitsanzo, atha kunena kuti: "Kodi mwaganiza zosankha Uber Pool kuposa Uber?"

Chithunzi ndi Vincent Bernard, Mwini Zinthu ku UX Republic 

Kugwiritsa ntchito AI: ntchito ndi malire

Kulimbana ndi zinyalala ku Casino pogwiritsa ntchito AI 

Clément Fages amafunsa Magalie Vaissière za kuthekera kogwiritsa ntchito AI kuti azitha kuyang'anira bwino zinthu zoyambirira ndikuchepetsa zinyalala. Iye akugogomezera kuti izi zikhoza kukhudza kwambiri masitolo onse, kulimbikitsa ogula kukhala ndi makhalidwe abwino. Clément akudabwa ngati maphunzirowa ndi mbali ya zomwe gulu likufunikira.

Magalie Vaissière akuyankha kuti: “Zowonadi, AI imagwira ntchito yofunika kwambiri pozindikira kukhwima kwa zipatso ndi ndiwo zamasamba, kuwongolera kwambiri kasamalidwe ka maoda, kubwezeretsanso ndi masheya. Pakali pano tili mu gawo la digito la njirazi, poganizira za khalidwe la ogula. Izi cholinga chake ndi kulimbikitsa zisankho zabwino komanso zakudya zopatsa thanzi, ndikudziwitsa za mphamvu ndi chilengedwe. Vuto loyamba ndikupeza izi, ndikuzisunga ndikuzikonza m'njira yomwe imapangitsa kuti AI igwiritsidwe ntchito, ndikupangitsa kuti antchito athu amveke bwino. "

Akuwonetsa mfundo yake ndi chitsanzo cha konkire ku Kasino: "M'machitidwe athu, AI imatilola kuti tipereke mindandanda yazakudya zopatsa thanzi, kuchuluka kwa mpweya, ndikumaganizira bajeti yamakasitomala, motero timapereka nthabwala."

Kugwiritsa ntchito "udindo" kwa AI ku Neopixl

Clément Fages amafunsa David Renoux wochokera ku Neopixl za njira yoyenera yogwiritsira ntchito AI mkati mwa makampani ndi mabungwe. David Renoux akuyankha. "AI imatipatsa mwayi wodabwitsa, kubweretsa gawo lenileni kutengera zolinga zomwe tikufuna kukwaniritsa. Komabe, ndikofunikira kufunsa funso ili: kodi ndi lotetezeka, lokhazikika komanso lachilengedwe? Kutengera kuthandizira kwanga kwa makampani akuluakulu kwa zaka zisanu ndi chimodzi, cholinga chake ndikutanthauzira mtundu wachuma, kumvetsetsa cholinga chake, ndikuwona momwe angalemekezere mfundo zina kuti awonetse phindu la kugwiritsa ntchito izi. ” Akuwonetsanso kuti kusungidwa kwakukulu kwa data, zithunzi ndi makanema kumaphatikizapo kugwiritsa ntchito mphamvu kwambiri. Chifukwa chake, akuti, vuto ndikupeza chitsanzo choyenera ndikugwiritsa ntchito luso lamakono mwanzeru.

Kuwongolera kwa data La Redoute

Julie Hadengue akuwonetsa zoletsa zina za AI ponena kuti: "AI imadalira deta; izi zimadzutsa mafunso ofunikira okhudza kusinthika kwa anthu, kusonkhanitsa, chitetezo ndi kugwiritsa ntchito deta ”. Nkhani zambiri zimatuluka, monga momwe deta imayikidwa, momwe imasungidwira, ndani yemwe ali nayo, kulamulira kwa deta iyi, ndi momwe tingatsatire mayankho opangidwa ndi AI. Pankhani ya njira ya "AI yotseguka" ku La Redoute, chigamulocho ndi chosiyana: kanani yankho lililonse lomwe silikutsimikizira chitetezo cha data, chifukwa kuwulula zambiri zamakasitomala pamaneti otseguka sizotheka.

Malire a AI ku Biogen

David Jeanne akugogomezera nkhani yaikulu: “Ngakhale kuti chitetezo cha deta ya zaumoyo chiri nkhani yofunika kwambiri, nkhaŵa yathu yaikulu ndiyo kudalirika. Chida chokhazikitsidwa ndi AI chisanazindikiridwe ngati chida chachipatala, ndikofunikira kuti titsimikizire zamkati mwa "bokosi lakuda" ili. Kusasinthika kwa matenda ndikofunikira: matenda omwe akhazikitsidwa panthawi yomwe wapatsidwa ayenera kukhala ofanana miyezi isanu ndi umodzi pambuyo pake, ndi data yofananira, zizindikiro ndi zowonera. Mfundo iyi yobwerezabwereza komanso kuberekana ndiyofunika kwambiri pazasayansi. ”

Lingaliro laudindo ku Greenflex

Laure Blondel wochokera ku Greenflex akugogomezera lingaliro la udindo mwa kulengeza kuti: "Nthawi zambiri timalankhula za kukhudzidwa kwa chilengedwe, koma, m'mawu, ndizochepa poyerekeza ndi zotsatira za kugwiritsa ntchito AI." Akuwonetsa kukakamizidwa komwe kukukulirakulira kwazinthu zapadziko lapansi, ndikuzindikira kuti malire ovuta adutsa posachedwa. M'nkhaniyi, akugogomezera kufunikira kwa kudya moyenera komanso moyenera, kulimbikitsa njira "yochepa, koma yabwino". 

Kutsimikizika kwa data ku La Redoute 

Julie Hadengue akutsindika kufunika kotsimikizira ponena kuti: “Timagwiritsa ntchito mfundo yofunika kwambiri: kugwiritsa ntchito magwero angapo. Tikuwona kuti zotsatira zitatu zosiyana ndizofunikira kuti titsimikizire ndikutsimikizira kapena kutsutsa zomwe AI yanena". Kenako akuwonetsa njira iyi potchula chitsanzo cha chatbot, kunena kuti mayankho onse opangidwa ndi AI amatsimikiziridwa mosamalitsa asanatumizidwe kwa makasitomala.

Yang'anani pa nthawi yokambirana ndi ophunzira

Funso #1: "Ngati kuli kofunikira kupita kuseri kwa AI kupita vkutsimikizira ntchitoyo, ndiye cholinga chake ndi chiyani?" 

  • Julie Hadengue akukumbukira kuti "tiri mu nthawi ya kusintha kumene AI akadali bokosi lakuda". Ku La Redoute, pali ntchito yotsimikizira kufunikira kwa AI. 
  • David Jeanne wochokera ku Biogen akupereka tsatanetsatane pa lingaliro ili la kuwongolera deta isanaperekedwe kwa makasitomala: "Mu gulu langa, ku UX, timagwiritsa ntchito AI ngati mnzanga wina. Sititenga zotsatira za AI ngati zotsimikizika. ”

Chithunzi ndi Anton, Product Designer ku UX Republic

Funso #2 “Kodi pali zinthu zomwe mungatithandize nazo? Gawani pa "explainable" AI, makamaka mu Medical domain ? Pankhani ya udindo, tikuyamba kumva za REEN lamulo kupanga a makampani odalirika mozungulira deta. Chani mukumva?” 

  • David Jeanne wochokera ku Biogen amalankhula: "Mu sayansi, kutsimikizira zomwe ukuwona ndi gawo lofunikira." 
  • David Renoux wochokera ku Neopixl akuwonjezera za zomwe zimagwiritsidwa ntchito: "Tikalankhula za kugwiritsa ntchito deta, nthawi yomweyo timangoganizira zaumwini. M'malo mwake, ndikuwona kuti AI imatilola kuyanjanitsa ena kupatula omwe akugwiritsa ntchito: lKutsata kwazinthu, kutha kwawo ndi zitsanzo zina zambiri zimapangitsa kuti zitheke kukonza deta ya voliyumu yayikulu ndikufananiza ndi zomwe ogwiritsa ntchito omwe tili nazo kale. AI idzawadyera masuku pamutu mosiyana ndikupita patsogolo pakulosera ndi kusanthula ”. 

Funso #3: "Pankhani ya AI yotchulidwa, ndi zida zomwe mukupanga vkapena ndi njira zakunja?" 

  • Julie Hadengue akuyankha: "Ku La Redoute, kutengera kukhwima kwa kafukufuku wathu, titha kugwiritsa ntchito mayankho a chipani chachitatu kapena timapanga ma algorithms athu mkati." 

>> Pezani zolemba zina kuchokera ku UX-Conf apa

 

 

Alexa Cuellar, UX Designer ku UX-Republic