CASINOMAX

Kupanga kwa chida chokhulupirika cha gulu la Casino

Chiphaso cha ID

• Kugwiritsa ntchito kukhulupirika kwamitundu: Casino Supermarché, Géant, Le Petit Casino ndi Casino Shop

• 1.4 miliyoni zotsitsa

• 75% Android | 25% iOS

• Mulingo wa 4.4 appstore | 4.0 Google Play Store

• 600.000 kuchotsera kumatsegulidwa sabata iliyonse

Mfundo zofunikira
Co-Design | Wosuta mumayenda | UI-Design | Mapangidwe Amalingaliro | Kuwona kwa Phygital field | Fast chitsanzo

Zolinga za gulu la Casino

Cholinga #1

Gulu la Casino likufuna kusintha ndondomeko ya ubale wamakasitomala m'masitolo ake 900 motsogozedwa ndi ma e-commerce mechanics.

Casino Max isanachitike, ubale wamakasitomala udalipo makamaka kudzera m'makalata, makalata kapena makuponi ochotsera omwe amaperekedwa m'masitolo.

Cholinga #2

Kukhulupirika kwamakasitomala ndi nkhani yofunika kwambiri m'dziko lomwe lili ndi mpikisano wofalitsa anthu ambiri..

Kuwolowa manja komwe kumaperekedwa ndi Kasino kudzera mu akaunti ya kukhulupirika sikungakhale yokhayo yomanga kukhulupirika chifukwa makinawa ndi okwera mtengo komanso komanso ndondomeko ya "mitengo yotsika" pamapeto pake imawononga chithunzi cha katundu ndi wogulitsa.

Cholinga cha Casino ndikudziyikanso pa:
• zochitika mkati ndi kunja kwa masitolo
• khalidwe la utumiki wa makasitomala

Cholinga chake ndikuchoka pakukwezeleza kwakukulu ndi kusawona kupita ku kukwezedwa komwe mukufuna mothandizidwa ndi ntchito zamakasitomala zatsopano.

Yankho

Pulojekitiyi idayang'ana kwambiri malingaliro 5 otsatirawa:

• Makuponi ochotsera ndi kukwezedwa kwaumwini kuti mupange kuzindikira kwamakasitomala
• Malipiro ochedwetsedwa mu magawo 4 kwaulere, kuti atsogolere kugula kwa makasitomala munthawi zazikulu zamoyo
• Kugula pawokha kudzera pa foni yake kuti asadikire polipira
• Digitization ya matikiti tulukani kuti mukhale ndi kutsata kosavuta kwa kugula kwanu
• Mndandanda wa zogula ndi malingaliro za zinthu, kupereka chithandizo chogula zinthu

Ogwiritsa ntchito

Makasitomala onse a Casino

Cholinga chinali chosavuta : sungani makasitomala onse omwe ali ndi khadi yokhulupirika. Ogwiritsa ntchito ambiri a Casino Max ali ndi zaka 46.

Patatha pafupifupi chaka chimodzi chokhalapo, timazindikira kuti makasitomala a ntchitoyo ndi chiwonetsero cha makasitomala akuthupi, m'lingaliro ili: polojekitiyi ndi yopambana kwenikweni.

Sungani zosowa za wosuta

Kusonkhanitsa deta ya ogwiritsa ntchito, Kasino wapempha akazembe ake omwe amayimira onse omwe akukhudzidwa nawo m'masitolo (wosunga ndalama / woyang'anira dipatimenti / woyang'anira). Amapereka malipoti pamwezi pazosowa zawo komanso mayankho ochokera kwa makasitomala awo.

Zovuta zazikulu za polojekitiyi

Mavuto #1

Digital sichinawonekere m'masitolo enieni ngati yankho koma zambiri ngati chiwopsezo.
Zinali zofunikira kuti pakhale kusintha kozama kwa digito, kutengera kupambana kwa osewera pa intaneti a gulu la Casino (Cdiscount.com), komanso zida zakunja za akatswiri pantchito zotsatirazi: UX-Designer ndi UI Designer.

Mavuto #2

Phatikizani zozungulira zazifupi, kugawa kwakukulu.
Pomwe ntchito yapaintaneti kapena kugwiritsa ntchito kumakhala pakati pa miyezi 6 ndi chaka chimodzi, mtundu woyamba umayenera kutulutsidwa m'miyezi itatu.
Kasino ankafuna kumasula MVP (Minimum Viable Product) kuti mukhale ndi masomphenya azinthu zomwe makasitomala amagwiritsa ntchito kwambiri.

Mavuto #3

Chifukwa ntchito sizipanga zotuluka ndi kuti kukhutira kwa ogwiritsira ntchito kumakhala kovuta kuyeza kwa Casino, kunali kofunika kupeza mwamsanga chiwerengero chokwanira cha ogwiritsa ntchito, kutsimikizira mtengo wowonjezera wa polojekitiyo.
Kuti mupange kutsitsa mwachangu, kasino idadalira mphamvu zamashopu ndi zowonera zonse: kalozera wamapepala, zowonetsera m'masitolo, ndi zina zambiri.

Mavuto #4

Vuto lalikulu laukadaulo chifukwa zinali zosatheka kutenga chiopsezo pang'ono ndi masitolo' NDI: tsiku lina pamene ma checkouts sakugwiranso ntchito ndipo kukula kwa sitolo kwapachaka kumathetsedwa. Nzeru zonse za ubale wamakasitomala zidayenera kuchitidwa ndi pulogalamuyo.

Mavuto #5

Masitolo 900 ndi osiyanasiyana: m'dera lawo, ntchito zoperekedwa ndi maukonde Kuphunzira awo.
Ulendo wa pulogalamuyi ukhoza kukhala wabwino, koma ngati malo ogulitsa alibe intaneti yokwanira: zomwe ogwiritsa ntchito amalephera.

Pomaliza

Chisankho chilichonse chimayenera kugwirizana ndi equation pakati pa zosowa zamakasitomala, kuthekera kwaukadaulo ndi mtengo wake wachitukuko waukulu, pomwe akupanga mapulogalamu awiri achibadwidwe: iOS ndi Android pomwe akuphimba mafoni omwe nthawi zina amakhala opitilira zaka 5.

Kupita patsogolo kwa polojekiti

Chiyambi
Gululo lidadzipereka mwachangu pantchitoyo posanthula zosowa za ogwiritsa ntchito ndipo mwachangu kwambiri lidawonetsa zero mtundu wa pulogalamuyo kuti zitsimikizire zongoyerekeza.

Chimodzi mwazovuta zazikulu za polojekitiyi chinali kusonkhanitsa khadi lokhulupirika la "thupi" ndi "digitized" khadi.
Kuti akwaniritse cholingachi, gululi lidachita zokambirana zambiri za UX (Zisanu ndi chimodzi mpaka Mmodzi - Ulendo Wogwiritsa Ntchito - Wothandizira Wobisala) kuti achepetse mikangano ya ogwiritsa ntchito panthawi yolembetsa.

Co-Design

Pulojekitiyi idasunthika mwachangu kuchokera ku sketching (chojambula), chochokera kumisonkhano yopangira ma co-design (6to1) kupita kumalingaliro anjira za ogwiritsa ntchito okhala ndi mawonekedwe amitundu ya Casino Max.

Gulu la polojekiti lidapanga ma prototypes oyesedwa omwe amalola kuti zolakwika zisinthidwe komanso kuti masomphenya azinthu atsimikizidwe.

Ubwino wina wama prototypes ogwira ntchito ndikuti amapewa magawo aatali komanso okwera mtengo pakusintha kupita ku chitukuko.

Yesani ndikutsimikizira
Popanga Scan Express ndikuwonjezera khadi yolipira ku pulogalamuyo, gulu la UX lidachita kafukufuku wa ogwiritsa ntchito mwachindunji m'masitolo pofunsa makasitomala ndi oyang'anira sitolo.

Kuzinthu zina, zotsalirazo zidafotokozedwa molingana ndi mayankho ochokera kwa akazembe a Casino ndi mayankho ochokera m'masitolo osiyanasiyana ogwiritsira ntchito.

Mapepala otsala