| Cholinga

TANTHAUZIRI MFUNDO ZIKULUZIKULU ZA UTUMIKI NDI KUYANG’ANIRA MFUNDO ZA “CONTACTLESS” DIGITAL ECOSYSTEM KUDZERA KUPANGA KWA SPRINT DESIGN

Kufunika kokhazikitsa zotchinga zoletsa kusinthika kwa mliri wa Covid-19 kwapangitsa kuti mahotela ambiri aku France - monga malo onse otsegulira anthu - aganizire zomwe angachite kuteteza kulandiridwa kwa makasitomala ake ndi ma protocol onse azaumoyo ochepetsa kulumikizana, komanso mu kugwiritsa ntchito digito ngati njira ina pazochitika zonse zokhudzana ndi anthu.

Cholinga cha wosewera uyu wapadziko lonse lapansi pamakampani amahotelo a bajeti: kupatsa makasitomala ake mwayi wokumana nawo popanda kulumikizana ndi munthu kuchokera pakusungitsa mpaka nthawi yochoka ku hotelo.

Cholinga cha ntchitoyo: kufotokozera mfundo zazikuluzikulu zautumiki ndikuyika maziko a "zosalumikizana" zachilengedwe za digito, poganizira zopinga zamalamulo a mabungwe osiyanasiyana a mayiko ndikupindula ndi kayendetsedwe ka ntchito ndi malamulo a bizinesi.

| Njirayi

Kaya ndi chinthu chopangidwa kapena ntchito, Design Sprint - chowongolera chatsopano - chimathandizira kuthetsa vuto ndikuyesa yankho ndi ogwiritsa ntchito omwe akutsata masiku asanu. Iyi ndi njira yomwe tidagwiritsa ntchito pokonzekera hotelo ya bajetiyi.

Poganizira zovuta komanso zovuta za polojekitiyi, tidaganiza zopanga zatsopano za gulu la hoteloyiphatikizani Design Sprint iyi mwanjira yotakata kuphatikiza gawo lakumtunda la kumizidwa ndikukonzekera bizinesi, ndi kutsika, mitsinje yobwerezabwereza kuti igwiritse ntchito lingaliro ku chilengedwe chonse cha digito.

Kupambana kwa polojekitiyi, kupyolera mu khalidwe la kupanga phindu ndi chuma cha maphunziro omwe amaphunzira kuchokera ku mayesero angapo ogwiritsira ntchito, akhoza kufotokozedwa makamaka ndi kuyanjana kwachilengedwe kwa oyendetsa ndege: kumbali imodzi Woyang'anira Zogulitsa kumbali ya kasitomala, pa ena awiri alangizi a UX-Republic (UX Coach ndi UX-Designer).

1. Le kukonzekera zowawa

Chowonadi chopangira maiko osiyanasiyana chokumana nacho popanda kulumikizana ndi munthu ndipo kuyambira koyambira mpaka kumapeto chinadzutsa mafunso azamalamulo ndi aukadaulo omwe kunali kofunikira kumvetsetsa musanayambe zitseko zotsekedwa za Design Sprint. Ichi ndichifukwa chake UX-Republic ndi gulu la hotelo adapanga gawo loyang'ana bizinesi ndi mafunso omwe amatumizidwa kwa akatswiri ndi owunikira kenako kuyankhulana mozama.

Akatswiri amabizinesi adafunsira: Oyang'anira mahotela (Germany, Spain, France, Italy), woyang'anira dongosolo lamalipiro apadziko lonse lapansi, Gulu la CTO, Woyang'anira zaukadaulo, Woyang'anira polojekiti, Woyang'anira makasitomala aku France, woyang'anira chitetezo chazidziwitso.

Ntchitoyi idapangitsa kuti zitheke kuyandikira Design Sprint m'mikhalidwe yabwino kwambiri yokhala ndi oyendetsa ndege - Sprint Master ndi Product Manager - kukhazikitsa kuchuluka kwa ntchito, kuzindikira zopinga zazikulu ndi maphunziro omwe angagwire ntchito. gulu lalikulu la Design Sprint.

2. The Dream Team

Kulemba gulu lamaloto la Design Sprint ndizovuta pazokha. Nazi njira zingapo zomwe tadzikhazikitsira kuti tisankhe gulu lalikulu ili: 

• kufunikira kwakukulu, kuchotsedwa ndi pragmatism;
• kumvetsetsa ndi kudziwa zovuta zabizinesi;
• bwino mu Chingerezi;
• luso logwira ntchito mu timu;
• luso la zida zogwirira ntchito; 
• chikhumbo chofuna kupanga zatsopano. 

Pantchitoyi, gulu la hotelo lidapanga maluso awa:

• Product Manager (yemwe adatenga udindo wopanga zisankho, yemwe ali ndi udindo wosankha pa msonkhano uliwonse)
• Gulu Digitalization Manager (France)
• Team leader management management (Germany)
• Digital Marketing (Italy)
• Njira yolipirira eni katundu (Spain)
• Mobile lead tech (France)

3. Njira yopangira sprint

Kupanga chokumana nacho popanda kukhudzana (anthu) kumakampani omwe munthu (ngakhale kuchereza alendo ndi chakudya) ndi gawo la DNA kumawoneka ngati ntchito yosayera. Komabe, kusinthika kwa digito komanso kuchotseratu umunthu kwa njira (zowonjezereka ndi Covid-19) zikugwirizana ndi nthawi. Kuyambira pamenepo, momwe mungatsimikizire chidwi cha "chopanda kulumikizana" mumakampani a hotelo, momwe mungapangire kuti ntchitoyi ikhale yosangalatsa, momwe mungalimbikitsire kugwiritsidwa ntchito kwake?

Nazi zovuta za Design Sprint yathu muzinthu zingapo:

• Kumvetsetsa njira yamakasitomala yomaliza mpaka kumapeto : Perekani yankho la digito kuti musinthe zochita za anthu ndi kukhudzana ndi anthu pagawo lililonse lakasitomala
• Limbikitsani kufunika kwake komanso chidwi chazomwe mumagwiritsa ntchito pakompyuta : Pezani akasupe okhudzana ndi makasitomala kudzera m'magwero aukadaulo kuti mupereke zida ndi ntchito zopanda kulumikizana zomwe zili zothandiza kwa iwo.
• Chepetsani zopinga ndikulipira zomwe zawonongeka : Dziwani zokwiyitsa ndi zovuta zomwe zimachitika pakudziyimira pawokha ndikupereka mayankho ndi njira zina.

 

gulu

Palibe chophika chozizwitsa. Kupambana kwa Design Sprint kumadalira pamwamba pa zonse zomwe zimapangidwira pakati pa ochita zanzeru za huis-clos, kulimbikitsa kwawo kuthetsa vutoli, kukhalapo kwa chikhumbo chofanana ndi pragmatism yawo. Pambuyo pake, muyenera kudziwanso momwe mungasinthire kuti mugwirizane ndi zochitika zenizeni, kuphatikizapo, mwachitsanzo, kupezeka kwa otenga nawo mbali.

Kwa Design Sprint iyi, sikunali kotheka kusonkhanitsa ochita masewera - kuchokera ku mayiko osiyanasiyana a 4 - m'masiku asanu operekedwa ndi njira. Chifukwa chake tachepetsa gawo lotsekedwa kukhala masiku atatu oyamba, ndiko kunena okhawo omwe kupezeka kwawo kuli "kwenikweni" kofunikira kuti amvetsetse polojekitiyo, zovuta zake ndi zopinga zake, ndiye perekani ndikukonzekera zochitikazo. Masiku 4 ndi 5, motsatana poyesa ndi kuyesa, adatsogozedwa ndi alangizi a UX-Republic ndi Product Manager wa gulu la hotelo.

Gulu lotere ndilotheka mwangwiro. Ndikusintha kwa njira yokhazikika yomwe imafunikira zinthu zitatu zofunika:

• kutenga nawo gawo kwakukulu kwa woyendetsa mbali ya kasitomala (pano: Woyang'anira Zogulitsa) yemwenso anali ndi gawo la "wopanga zisankho" panthawi ya Design Sprint.
• dongosolo labizinesi lomveka bwino lomwe limapangidwa tsiku la 3 (maphunziro + boardboard)
• gulu lodziyimira pawokha komanso logwira ntchito la UX/UI patsiku la 4 (mwina mu "gulu lolimbikitsidwa")

Mgwirizano wamakhalidwe wa modus operandi uwu ndikuti otenga nawo mbali ayenera kuvomereza kuti malingaliro awo amawathawa ndipo atha (kuyambiranso) kutanthauzira ndi gulu lodzipereka ku prototyping.

 

Kutumiza

Cholinga chokhazikitsidwa ndi Product Manager chinali Pamapeto pa masiku asanu mukhale ndi masomphenya omveka bwino okhudzana ndi kusagwirizana et kuti ikhoza kuphimba zonse zomwe kasitomala amakumana nazo. Cholinga cha Design Sprint chinali kuchitira umboni izi kudzera m'mapulogalamu am'manja a gulu la hoteloyo makamaka: kusungitsa (kusungitsa), kulowa pa intaneti (OCI - cheke pa intaneti), kuchoka ku hotelo (kutuluka) komanso kugwira ntchito ndi mautumiki opangidwa ndi chikhalidwe cha chipangizocho ndi kasamalidwe ka digito kanyumba ndi chipinda.

 

4. Malupu awiri obwereza mu Lean UX mode

Design Sprint, monga momwe adafotokozera Jake Knapp, imatsikira kumasiku asanu opanga masiku asanu ndi atatu otsekedwa kuti ayambitse pulojekiti yatsopano mubizinesi. Filosofi ya Design Thinking imalimbikitsa akatswiri a UX kuti aphatikizepo chowongolera chatsopanochi m'njira yapadziko lonse lapansi. Izi ndi zomwe Sprint Master wa bungweli ndi Product Manager wa gulu la hotelo adachita pokonzekera, kutsatira kuthamanga, malupu awiri obwereza masiku asanu aliyense. Woyang'anira Zamgululi ankafuna kukulitsa mawonekedwe ogwirira ntchito kuzinthu zina za digito muzachilengedwe: malo olumikizirana omwe amaikidwa pamalo olandirira alendo (otchedwa "kiosk") ndi tsamba lamafoni.

Ganizirani - Pangani - Onani. Mogwirizana bwino ndi triptych ya Lean UX, gulu la UX ladula malupu m'magawo atatu:

• dongosolo la bizinesi : Msonkhano wapagulu wa maola 4 ndi gulu lonse la Design Sprint kutanthauzira ulendo wa ogwiritsa ntchito ndi bolodi lankhani
• kupanga : pangani chitsanzo chodalirika kwambiri chotengera nthano
• kuyesa kwa ogwiritsa ntchito : sonkhanitsani mwachangu kusanthula kofunikira pa polojekitiyi kuti mukonze zinthu mwachangu

Julian,
UX coach ndi SprintMaster

Florina,
UX-Wofufuza ndi Wopanga

vincent,
UX Designer