ARE WE ALL UX-DESIGNERS?

Actually no, it's a job sir!

The interface design is in fact the meeting of 2 designs:

  • Visual design: Is it beautiful?
  • Interaction design: Does it work well?

and some not-so-obvious facts:

  • pragmatism: we are not looking for the wahoo effect, we are looking for efficiency and desirability
  • empathy: to fully understand the user and get out of beliefs
Can we improvise UX-DESIGNER? No ! but we can be.
UX mapping
UX mapping
Indeed, UX-DESIGNER is not having the ability to give relevant ideas or opinions on an interface.
To be a UX-DESIGNER is to master all of the many user-centric design tools, it is to be able to enter into the complexity of all the interactions of a service, of each “user-story”. It means being able to lead design workshops, organize user interviews, do upstream research and finally organize user tests.
Interface UX-DESIGN is in fact the meeting of 3 essential components of user-centered design:
  • The Visual Designer (DA)
  • The Interaction Designer (UX-DESIGNER)
  • The Transition Designer (DFO)

It is only by making these 3 areas of expertise work, as close as possible, or even in contact with the end user, that we obtain desirable, effective interfaces. That is to say interfaces that allow acquisition but above all and also loyalty. Everyone is a contributor. Actor of an effective methodology "UX-DESIGN THINKING" in which everyone gives their point of view on the whole building with a single watchword: accept to be wrong.
The “Fail fast to succeed sooner” must be the leitmotif. Indeed we do not make a good design the first time, the error is inevitable, it is even desirable because it demonstrates the vitality and the energy, the risk taking of the design. It is desirable as long as it is found and corrected before the heavy developments are launched, and this is where the talent of the UX-DESIGNER lies.
Thanks to this, thanks to him, the hypothesis of the user's membership will be verified and validated before incurring significant costs and taking the risk of a painful write-off.
To quote a well-known reference: “design is not just what it looks like and feels like. design is how it works” Steve Jobs

Sebastien Berten
President – ​​Co-founder of UX-REPUBLIC