Home Training USER RESEARCH: LEARNING FROM USERS # Bordeaux

USER RESEARCH: LEARNING FROM USERS # Bordeaux

≣ Objective of the training

User research is an essential step in a user-centered design cycle. Using sociological and anthropological techniques, you will learn how to conduct semi-structured interviews or make observations that will allow you to produce concrete and pragmatic results for the rest of your digital projects.

At the end of this training, you will know:

  • To define the objectives of User Research
  • Write a rigorous and replicable interview guide
  • Driving semi-structured interviews
  • Achieve an anthropological observation
  • Analyze the information collected
  • Produce the appropriate deliverables
  • Propose product recommendations

≣ Appreciation of the training

Overall average: 8,8/10

  1. Organization assessment: 3,8/4
  2. Goal assessment: 3,7/4
  3. Evaluation of the service: 3,9/4

The ratings are the synthesis of the cumulative assessments of our trainees from 01/01/2021 to 06/01/2023.

≣ Pedagogical and technical modality


During these two days, you will benefit from an immersive training experience.
You will be required to implement user interviews as well as learn about real observation situations on the basis of a design challenge. Our consultant-trainer will accompany you in the realization of the various practices and their expectations.

Our training is based on the know-how of our consultants and illustrated by their feedback.

Our curriculum is designed according to the following principles:

  • Répartition learning time between 30% theory & 70% practice
  • Illustration User Research on concrete cases
  • Put into practice a User Interview on a design challenge
  • Trades regularly with the trainer and the participants
  • Evaluation and analysis by a trainer-consultant expert in User Research

Educational materials: each of the learners has a USB key with the training materials (and/or sent by email if necessary).

Teaching materials : provision of materials for the various practices (post-it notes, markers, tape, scissors, etc.).

Technology: a large screen is used for the projection of the training material and access to the Google suite, particularly Google Doc, for practical exercises.

 

A 3-month access to OpenClassrooms is included to ensure a 360° increase in skills, know-how and know-how.
You will receive an email giving access to the OpenClassrooms platform when your training experience begins.

For this training, we recommend the course “Exercise your critical thinking".

 

Learners with disabilities, we are at your side to identify the most suitable arrangements for teaching methods and materials or the relevant human aids.

For more information, contact our disability referent: referent-handicap.training@ux-republic.com / 01 44 94 90 70

≣ Duration of training

  • Duration: 7 hours spread over 1 day

≣ Evaluative modalities

  • A knowledge check in the form of MCQs or practical exercises is carried out during and at the end of the training. It allows to validate and take back the points not assimilated.
  • A certificate of completion of a training action is sent to the learner.
  • A copy of the attendance sheet is sent to the sponsor.

≣ Peripheral aspects of training

  • Training locations : face-to-face in our training room
  • Meals : breakfast, lunch and other snacks and drinks are offered

≣ Prerequisites

  • Have at least 1 first experience in study or design of digital projects (e-commerce, service, banking, consulting, etc.)
  • have an interest for User Experience

≣ Audiences concerned

The training is aimed at all digital professionals (BtoB, BtoC, BtoE):

UI-Designer / Artistic Director / Developer / Product Designer / Product Owner / Product Manager / Project Manager / Marketing Manager / Data Analyst / Digital Transformation Consultant / …

≣ Method and access times

  • To be definitive, an order must be expressly formulated on paper via the registration form on our site. For any registration, an acknowledgment of receipt and the training agreement are sent to the registration manager.
  • Access times may differ from 1 to 15 days depending on the method of payment. For all companies resident in France, the payment of the price of the training is to be made upon receipt of the invoice. For all companies resident outside France and people with a self-employed activity, the payment of the price of the training is to be made before the day of the training, in cash and without discount.

Time program

1 day training

1 - 1
Introduction to User Research
- Why do it?
- When to do it?
- What are the different methods?
1 - 2
Quantitative vs Qualitative Research
- Definitions
- Methods in detail
- Exercise on methodological choices
1 - 3
Semi-directive interview
- Principle
- Key milestones
- Put into practice
1 - 4
Fly on the wall
- Principle
- Guidelines

Date

April 07th
Expired!

Price excl.VAT

€800

Category

METHODOLOGY,
RESEARCH,
UX-DESIGN

Location

UX-Republic Bordeaux
26 rue Elisee Reclus - 33000 Bordeaux

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